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Brainstorming with the Business Model Wheel (TM)
1.
© Business Model
Institute 2013 Brainstorming using the Business Model Wheel ™
2.
2 Addressing the Core
Business Model © Business Model Institute 2013
3.
3 What is the
offering? © Business Model Institute 2013
4.
4 How will you
monetize it? © Business Model Institute 2013
5.
5 How will sustain
the model? © Business Model Institute 2013
6.
6 Write the core
business model on the wheel © Business Model Institute 2013
7.
Business Model Wheel
example using online music service
8.
9.
9 Use the outer
ring to note key points for each section © Business Model Institute 2013
10.
11.
11 Add section scores ©
Business Model Institute 2013
12.
13.
13 Use the framework
as a brainstorming tool © Business Model Institute 2013
14.
15.
15 The Business Model
Wheel offers a structured approach to brainstorm and evaluate a business model © Business Model Institute 2013
16.
16 © Business Model Institute
2013 Download the Business Model Wheel ™ at businessmodelwheel.com
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