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Top 7 Marketing Strategies for 2020
- 1. Top 7 Marketing Strategies to Try in 2020 cynere
- 2. 1. Educate with your content Content has been King for a long time and 2019 was no different. Citing data from the 2019 trends survey of the Content Marketing Institute, Regina Anderssen, head of digital marketing at office space rental company MySpace, acknowledged that 77 percent of B2B marketers are using content marketing. In addition, most B2B content marketers are using educational tools to nurture leads and create trust among consumers, which is completely necessary for inbound marketing, she said.
- 3. 2. Customise your marketing campaigns By digging into analytics and understanding demographics, affinity categories and in-market segments, Peter Wilfahrt, managing director of the digital agency Versandgigant, said marketers should personalize every single message in 2020. More about that in just a moment. Effective customization is the result of efforts such as behavioural segmentation, or the separation of audience members into groups based on their actions, such as first-time purchases, abandoned carts, repeated purchases and page views without conversion, said Richard Wright, marketing manager at CBD site Conscience CBD.
- 4. 3. Shoppable Posts Around now, you know that internet marketing is an integral aspect of social media. What you may not realize is just how many people are shopping on social matters. 60 percent of Instagram users said they are finding new products on Instagram and a staggering 70 percent said Pinterest lets them find new products in a poll of over 4,000 Pinterest users.
- 5. 4. Immersive Techs like AR and VR • For a few reasons interactive content will be one of the top marketing trends of 2020: • This form of content is modern and original and helps to reduce noise • This gives visitors a reason for staying on the page • It is highly shareable (nearly all saw someone post the results of a stupid quiz like “What kind of cheese are you?”) • Sharing capacity builds your brand awareness • Last but not least, people just love interacting!
- 6. 5. Google Ads for Smart Bidding Automation is nothing new in the digital marketing world, but we expect automation and smart bidding to become the norm for many PPC account managers thanks to recent Google Ads updates announced at Google Marketing Live. To optimize your bids, Google Ads relies on machine learning so that you get the most value out of every conversion. The improvements announced at Google Marketing Live make optimizing your bids better than ever, with the ability to select campaign-level conversion actions, the ability to optimize your bids through multiple campaigns with a set of desired conversion actions, and the ability to set bids to change automatically when a sale starts or stops. These enhancements will help maximize conversions.
- 7. 6. Apps for social messaging Below are a few reasons businesses use chat apps: • Establish contacts and develop relationships • Consumer awareness about their company/products • Improved revenue • Have people invited to events • Extraction of future clients • Providing service for consumers • Think of how you can use social messaging apps in your business by 2020!
- 8. 7. Social Media Stories It was the first social media platform to conceive of the “story” when Snapchat was released in a 2017-short and sweet picture or video messages that disappear after 24 hours. As the story idea has grown in prevalence through many social media outlets such as Facebook and Instagram, the story is no longer just a trend for millennials and gen z. Now businesses, big and small, use them to increase awareness of the brand and use the chance to connect with a younger audience. Seek the Snapchat, Instagram and even Facebook posts.