Slides from the Open House Session on start-up support, Friday 17th October 2014

1. Start-up Open
House
9.40 Colin Grimston, Enterprise North Yorkshire
10.00 Kate Molloy, Craven College
10.20 Dan Harper, Harrogate Borough Council
10.40 Simon Featherstone, Scarborough Council
11.20 Andrew Choi, Business Support & Development
11.40 Mark Copsey, Red Kite Innovations
12.00 Will Oxley, Wildfire

2. Enterprise North Yorkshire
Our passion
• Expand short workshops
• Access to more mentoring
• Roll out small business
networking groups across
North Yorkshire
• ‘Business dating’
• Enterprise Club Plus
Our work
• Growth workshops for small
businesses
• Business Improvement 1-day
workshops with SFNY
• Piloted business start-up
workshop with Craven
District Council
• Business planning for start-ups
(v)
• Help with accessing finance
(v)
• Small business networking
group (v)

3. Going for Growth (4-day workshop)
Location and Funding
• To support individuals in
SMEs
• Delivered in central
North Yorkshire
• Available across
Yorkshire
• Funded through ESF
• Eligibility as standard
ESF
• Currently on hold
Workshop
• Business skills
• Strategy, marketing,
business improvement
and finance
• Level 1 (2) NCFE
qualification
• 4-day interactive group
activities
• No PowerPoint
presentations
• FUN

4. Business Improvement Bootcamp (1-
day)
Location and Funding
• To support SMEs
• Delivered across North
Yorkshire
• Funded through ERDF
(SFNY)
• Eligibility as for ERDF
(B2B)
• Completed contract
Workshop
• Business improvement
skills
• Process mapping,
Business Chassis,
productivity, planning
• No qualification
• 1-day interactive group
activities
• No PowerPoint
presentations
• FUN

5. ‘Ready to Start’ (1-day workshop)
Location and Funding
• To support start-ups
• Delivered in Skipton
• Funded through Craven
District Council
• Eligibility – no
requirements
• Pilot – seeking further
funding
Workshop
• Business start-up check
• Enterprise skills
• Business planning
• Finances
• No qualification
• 1-day interactive group
activities
• No PowerPoint
presentations
• FUN

6. Eureka (4-day workshop)
Location and Funding
• To support pre-starts
and start-ups
• Delivered in central
North Yorkshire
• Delivered at no cost to
individuals and without
funding
• Run as pilot to obtain
feedback
Workshop
• Business start-up skills
• Strategy, marketing,
business improvement
and finance
• 4-day interactive group
activities
• No PowerPoint
presentations
• FUN

7. Other supporting work (voluntary)
Pre-start and Start-ups
• Business plans
• Marketing plans
• Accessing Start-up Loan
Fund
• Information, advice and
guidance
Small Businesses
• First Monday
networking group
• Peer to peer self-help
group (pilot)
• Health checks
• ‘Business dating’

8. Feedback from over 100 micro-businesses
Key Support
• Opportunities to network
informally
• Opportunities to work
with other business
owners
• Somewhere to ask
questions and get
uncomplicated answers
(coaching and mentoring)
• Financial assistance
Skills and Training
• Short workshops
• Interactive and fun
• Examples of core topics:
• Personal confidence
• Financial management
• Marketing and Selling
• Employing others
• Understanding
obligations
• Technology / Social Media

9. Enterprise North Yorkshire
Thank you

10. Full Circle Craven
Kate Molloy, Enterprise Adviser

11. Full Circle Craven
4 main elements:
• One to one initial support
• Sustainable Peer Support Circles
• Enterprise Training
• Access to Small Loan Fund
Funded through Craven District
Council’s New Homes Bonus – Building
a Stronger Economy Fund.

12. Facilitated Peer Support Circles
Businesses in the Craven area formed into peer support groups.
Meet at least monthly to…
• Exchange best practice and ideas
• Be critical friends
• Help resolve issues
• Set and work towards business and personal goals
The project facilitates and supports circle creation and management.
Past experience shows these will sustain after the funded support.

13. Peer Support Circles
• Recruited from the Craven district
• Non-competing businesses
• Usually sole traders
• Can be established or pre-start or new
starts
• Undertake Circle Formation Workshop

14. Peer Support Circles
What circle members have said about
being in a business peer support
circle…….

15. 'The Full Circle project has been hugely beneficial to me. Being self
employed as a sole trader, the interaction with other people who are in
the same position as me has allowed me to assess my working practices
and gain constructive advice from others - something I would not have
received if I did not attend these network meetings.
It can be very lonely working on your own and the monthly meetings with
members of my circle provide a valuable discourse to know that I am still
doing things right (or wrong!) and to hear about their businesses and how
they are coming along.
It is a meeting I look forward to and one which I hope will continue in the
future.‘
Mandy Beckwith - CorvusGraphics

16. Enterprise Training
Circle members have access to a
range of training and individual
business support via Tyro Training,
Leeds, York and North Yorkshire
Chamber of Commerce and specialist
trainers.

17. Enterprise Training
Courses include:
• Business Planning
• Moving your business forward
• Managing Money and Making a Profit
• Finding and Keeping Customers
• Time Management
• Maximising yourself on-line

18. Enterprise Training
Targeted
Small groups
Individualised
Learn from each other

19. Enterprise Training
What circle members have said about
the training………

20. “ a very knowledgeable trainer who asked
everyone what they were interested in and
dealt with it all”
“superb – would like more of the same”
“useful tips about charging appropriately
for what we do”
“great to have such individual attention”

21. Access to Loan Fund
Working with Bradford Enterprise Fund
Supporting any eligible circle member to access their
loans
Encouraging circle members to really consider their
financial situation

22. Access to Loan Fund
Can be used for the development of the business
e.g. equipment, marketing etc
Must be agreed by the circle based on their
knowledge of the business
Circle have a ‘moral’ but not financial responsibility

23. What types of businesses?
Mainly sole traders, two partnerships
Photographers
Therapists
Copywriters
Trainers
Web designers
Chair covers
Actors
Puppeteers
NLP Coach
Graphic designers
Mobile bars
Charity fundraisers
Adventure Trail
Wedding Cars
Clock repairs

25. Philosophy

26. Delivery

27. Eligibility

28. Support available

29. Funding

30. Outputs & Outcomes

31. Any Questions?
Contact details:
Daniel Harper
Daniel.harper@harrogate.gov.uk
01423 556019
www.harrogate.gov.uk/enterprisegateway

32. Yorkshire Coast Business
Gateway
Aim is to improve the economic performance
of the Borough by increasing the number of
business start ups, improving business survival
rates and creating jobs

33. Delivery
3 Delivery Partners;
• West and North Yorkshire Chamber of
Commerce
• Coast and Vale Community Action
• Yorkshire Coast College
• Scarborough Borough Council acts as
Accountable Body

34. Approach
4 Elements;
• Enterprise Coaching in the Community –
WNYCC
• Enterprise Coaching for the Voluntary and
Community Sector – CAVCA
• Enterprise Coaching at Yorkshire Coast College
• Specialist support for existing businesses –
WNYCC/YCC

35. Funding
• Total Expenditure £2m Sept 2011-Sept 2015
• 49% ERDF
• 51% match funding, includes £200k Business
Link Legacy for Enterprise Coaching in the
Community and £50k from NYCC to support
SBC as Accountable Body
• Original budget was £2.1m Sept 2011-March
2014

36. Case Study 1 – Simplicity Holidays

37. Case Study 1 – Simplicity Holidays
• Originally met with Jeffery Plows and Sandra Binns in
December 2011
• Working on business plan and cash flow forecasts
• Simplicity Holidays original start date 16/01/2012
• Started as cleaning contact business with 2 full time
employees and 3 part time

38. Case Study 1 – Simplicity Holidays
• The business quickly expanded winning new contracts
• Number of part time employees increased to 27
• The business planned to expand into holiday home
management

39. Case Study 1 – Simplicity Holidays
• The holiday management services became live in
early 2013 with an additional 2 full time employees
• Services including advertising, taking bookings and
maintenance of properties

40. Case Study 1 – Simplicity Holidays
• Next stage of the growth plan was an industrial
laundrette to use for the properties they were
operating, additional contractors and service
providers. This opening in June 2013 in Filey with an
additional 3 full time employees
• Year to date employee numbers are 9 full time full
time and 29 part time employees

41. Case Study 1 – Simplicity Holidays
• The business is still looking at other areas of growth
which include; domestic property letting services
which is planned in for 2015 and a domestic laundry
in Filey that will compliment their existing business.

42. Case Study 2 – Body Complete

43. Case Study 2 – Body Complete
 Chris Stringer had worked in a gym before and now
wanted to work for himself
 We identified training and funding available to suit
his needs
 We looked at his personal survival budget to ensure
that the business would be viable

44. Case Study 2 – Body Complete
 We worked together on a business plan
 Identified potential first clients and our target market
and where best to get our message to them
 We worked on building a regular client base

45. Case Study 2 – Body Complete
 The next stage of the growth of the businesses was
taking on staff and spreading the workload
 We also looked into growth and expansion including
further boot camps and a franchise model for Body
Complete

46. Case Study 3 – AGP Window Cleaning
Services
• Andrew Price was a referral from Scarborough Job Centre,
Andrew was classed as long term unemployed and had a
young family.
• At our first meeting on 22nd March 2013, Andrew was
unsure of exactly what he wanted to do.
• We discussed ideas and it became clear this had to be a
low cost start up as Andrew did not want to get into debt.

47. • We looked at what was achievable and came up with
window cleaning, a low cost set up.
• We assisted Andrew with business plans, cash flows,
accounts and Marketing.
• We were successful in securing a small amount of
start up funding from Scarborough council and
Andrew started trading as of 19th April 2013.

48. • Andrew was very active with his marketing posting
leaflets in targeted areas and quickly built up a round
from nothing.
• Andrew has learned to use the power of marketing
and by September of 2013 he was working + 30 hours
a week every week.
• Andrew is now ready to submit his tax return for
2013-14 and is very happy with his position.

49. Growth
• To assist growth Andrew has just invested in
extendable brushes and a mobile tank fitted into his
van, this will allow him to target commercial clients.
• Andrew is also in talks with the holiday parks to clean
caravans and windows on sites.

50. Performance
Original targets Delivered to date
New jobs created 50 228
New Business Survivals 45 94
SMEs Assisted 145 182
GVA increase £2m £2.4m

51. Performance
Exceptional performance from Enterprise
Coaches at WNYCC now delivered more than
180 new jobs, more than 80 business survivals
and 100 SME Assists
Project extended for a further year with the
exception of YCC service, disappointing as this
element informed close to 2000 students of
enterprise potential

52. Performance
CAVCA working with a wide range of voluntary
groups, have developed 27 new jobs, 4 new
Social Enterprises and have assisted more than
20 existing enterprises. Recent extension saw
this element start to deliver in Ryedale.
Overall Value for Money is good but is
outstanding for new start service from WNYCC

53. What Next?
Too good to lose!
• £3m GVA increase
• Incalculable benefit savings
• Improved employment rates
• Improved health and wellbeing
• More positive role models
• More and better services for local businesses,
communities, visitors and residents

54. What Next?
Need to build on successes and good practice in
Scarborough Borough
Could extend to other parts of LEP geography,
where appropriate, and match funding is
available

55. Business Support & Development Ltd
Andrew Choi

56. Business Support & Development Ltd
Andrew Choi
• Who we are
• Where we operate
• What we do
• Our approach
• Our results

57. Business Support & Development Ltd
Andrew Choi
• Limited company – not for profit
• Enterprise & Learning as core business
• HQ in Burley-in-Wharfedale
• ELCs across West & North Yorkshire
• Referral & Delivery Partner network
• NEN member

58. Business Support & Development Ltd
Our operating space…
Leeds

59. Business Support & Development Ltd
…Business Support York &NY
Leeds

60. Business Support & Development Ltd
…Yorkshire Coast Enterprise Agency
Leeds

61. Business Support & Development Ltd
Our operating space…
Business Start Up Access to Finance
Enterprise readiness Investment readiness
(1 to 1 & 1 to group) Advice and Support
Templates; Guides & Toolkits
Business Plan assessment Due diligence
Mentoring

62. Business Support & Development Ltd
Our funding…
Business Start Up Access to Finance
DWP / Jobcentre Plus
New Enterprise
Allowance
Over 18 jobseekers
Day1 eligibility
BIS / SULCo
Start Up Loans (up to
£25k at 6% fixed)
Over 18 & UK resident
Pre-start / Up to 2 yrs

63. Business Support & Development Ltd
Our approach…
Business-like Supportive
Developmental
and…
Customer-focused

64. Business Support & Development Ltd
Our results…
• 7,250 NEA entrepreneurs helped
• 5,300 start ups created
• 170 entrepreneurs funded
• £1.8m invested in jobs & enterprise
• Life-changing as a routine
• Life-saving on occasion

65. Importance of Business
Models – And why you
must review them

66. Two stories last week
Hewlett-Packard Splits
the tech giant will split in
two
1) company focused on
servers, software and
cloud technology, and
2) company focused on
the legacy computers
and printers business.
Two different BMs
required

67. Apple's iPod was the 11th MP3
player.
Google was the 17th search engine
to come to market.
Saul Kaplin: Market segments are
limiting by definition. Be a market
maker not a share taker

68. Market Making or Sharing
Company Product % of global
market
Mattth. Hohner Mouth Organs and Accordions 85
Ex-Cell-O Tracking-mining and grindings machines for
constant velocity joints
70
Krones Labelling machines for bottles 70
Smithers Oasis Floral foam 75
Tetra Tropical Fish Food 80
Konig and
Bauer
Money printing presses 90
Babolat Natural string for tennis rackets 75
Gallagher Electric Agricultural fences 45

70. Failed concepts or failed business
• Its not your producmt thoadt deetlesr?mines your success but
your business model – Tesco vs Aldi. But your BM needs
to evolve
• Failure leads to blame - ‘management’ - but often they
are doing the wrong things well because their business
model is now redundant
• Anyone for M&S? 12th consecutive fall in non-food sales
– wrong management or the wrong business model?
• Who wants to be the new Tesco CEO? Will the new
Board member from IKEA help? Or do they need people
from outside retail?
• "Business models expire like yogurt in the fridge." Alex
Osterwalder

73. Key Questions
How do you create value?
How do you deliver value?
How do you capture value?

74. So what is our programme?
Culture
Map
Tools based
learning
Business
Model
Why
Mentoring in-business
Disruption
To make you a game changer

75. The Business Model Canvas

76. Your Business Model - A story in 9
It’s a business models thCath daetpermteinress the development of
business beyond the first venture – so there were hamburger
stalls across the US from the C19th but only with McDonalds
did it move from being a hit-and-miss business.
The best value creating opportunities come from
reimagining markets we already participate in.
Education is what others do to you. Learning is what you do
to yourself.
Companies become obsolete because customers move on
‘The supermarket industry has changed more
rapidly in the last 3 to 6 months than any time in my
30 years in the industry’ – Mike Coupe, Sainsbury's

77. Our Programmes –
interactive and visual
• Game Changer – fully integrated
programme through workshops and in-company
mentoring
• Building an Innovation Factory – business
transformation and/or developing future
product/service offerings
• Building Business Culture – create the
Ronseal company – it does what it says on
the tin
• Leadership development – define your
leadership style and fit

78. 4 programmes fully funded by ESF in
Leeds City Region – 1 in Ripon and one
in York – looking for more next year.
Looking for more funding via
Calderdale and Grimsby Colleges for
delivery into North Yorkshire
Growth Accelerator – 50% funding
available under the Leadership and
Management stream
Fully commercial funding

79. http://www.dollarshaveclub.co
m/