You can download the PowerPoint file here: http://www.businessgoessocial.net/community-management-ic-ppt-download
With enterprise social networks like Yammer, Jive, Chatter etc come new challenges. How do you encourage people to participate? How do you get them to share information? How do you build communication channels between teams that don't normally talk to each other? By learning community management techniques you can help steer the internal social network towards these goals.
Want to learn more? Subscribe to my free email course Community Management Basics for Internal Communicators: http://www.businessgoessocial.net/cmcourse
(I'm experimenting with the format so your feedback would be very helpful :)
12. 2. FIND A PAIN
-”Where does it hurt?”
-”The sales process…”
2. And find a pain
13. (3. if possible, see if the two
overlap)
-CEO: We want to increase sales of product X
-Dave from R&D: If we could get feedback from product X
reps we could make
The product better
14. 4. Talk to people who suffer from
The problem – would they like to try a new
Tool if it helped them to solve the problem?
-I might be able to help you with this?
-Team leader: what do you think team?
-Team members: Let’s try it!
15. Now you have a purpose.
This means you can start to
think & work like a
Community Manager.
32. scribe to my free email course at:
w.BusinessGoesSocial.net/CMcourse
Notas do Editor
I had a detailed roll-out plan – it didn't work because adoption went viral! :o)
- Reached Tipping point (15-20%) and I was sure we we had secured the early majority
(innovation adoption curve)
- Mitäs sitä turhaan ohjaamaan – ihmiset osaavat itse käyttää tätä!