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The Purpose 
of a Process
Our World 
Revolves 
Around 
Process
A process should ethically 
serve a loyal customer 
using minimum resources
A Process Must: 
1. Perform to the customer’s 
delight 
2. Be better than the others
In A Successful Process: 
1. The Customer 
is defined 
2. Customer’s 
Perception of 
Value is defined
In A Successful Process: 
3. A Customer 
Value Package 
(CVP) that solves 
the customer’s 
problem
Goal is Customer Loyalty 
Loyalty means 
customer is 
delighted with 
value provided 
and is faithful 
to the process
Want to learn More? 
Business 
Enterprise 
Mapping 
Businessmapping.com

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The Purpose of a Process