URL with snippets: https://businessbloomer.com/woocommerce-sales/ I spoke at WordCamp Prague 2019 about “10 PHP Snippets to Increase WooCommerce Sales” and managed to show some simple coding to increasing your WooCommerce sales. At the URL previously mentioned you can find all the snippets I talked about - copy them, test them, use them and let me know if your WooCommerce revenue increased! List of snippets I covered: 1) Pressure 2) Trust signals 3) Scarcity 4) Distraction-free checkout 5) “Try before you buy” 6) Thank you page upsell 7) Bulk discount 8) Product Add-ons 9) “Buy One Get One” (BOGO) 10) Free shipping threshold URL with snippets: https://businessbloomer.com/woocommerce-sales/

1. 10 PHP Snippets to Increase
WooCommerce Sales
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BUSINESSBLOOMER.COM/
WOOCOMMERCE-SALES

2. “More Sales”? Let’s do
some math :)
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3. REVENUE = n * AOV
↑ n = number of orders
↑ AOV = average order value
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INCREASE WOOCOMMERCE SALES (1)

4. n = u * C.R.
n = orders
↑ u = website unique users
↑ C.R. = conversion rate
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INCREASE WOOCOMMERCE SALES (2)

5. AOV = ( $avg
* qtyavg
) + a.o.
avg = average
↑ $ = product price
↑ qty = product quantity
↑ a.o. = add-ons
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INCREASE WOOCOMMERCE SALES (3)

6. REVENUE = u * C.R. * [ (
$avg
* qtyavg
) + a.o. ]
“Plain English”: grow revenue by
increasing traffic, conversions,
prices, quantity per order, add-ons
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INCREASE WOOCOMMERCE SALES (4)

7. a) Increase your
WooCommerce website’s
“Conversion Rate”
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8. 1) Pressure
2) Trust signals
3) Scarcity
4) Distraction-free checkout
5) “Try before you buy”
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INCREASE WOOCOMMERCE C.R.

9. b) Increase your
WooCommerce website’s
“Average Order Value”
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10. 6) Thank you page upsell
7) Bulk discount
8) Product Add-ons
9) “Buy One Get One” (BOGO)
10) Free shipping threshold
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INCREASE WOOCOMMERCE AOV

11. Before we code...
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12. ● Test/Dev website
● WooCommerce-friendly theme
● Child theme (style.css,
functions.php)
● WP Code Editor (Appearance >
Editor) or, better, FTP access
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BEFORE WE CODE...

13. Let’s code: “1. Pressure”
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1. PRESSURE: frontend

15. ● Task: “Order by 6pm and get it
delivered tomorrow!” notice
● Pick a position / hook: google
“WooCommerce Hooks Product”
> Visual Guide
● Functions.php (child theme)
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1. PRESSURE: project specs

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1. PRESSURE: visual hook guide

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1. PRESSURE: functions.php
● “woocommerce_single_product_summary”
● priority = “6”
● echo some HTML

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1. PRESSURE: frontend

19. Let’s code: “2. Trust
Signals”
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2. TRUST: frontend

21. ● Task: “Secure payments” image
● Pick a position / hook: google
“WooCommerce Hooks
Checkout” > Visual Guide
● Functions.php (child theme)
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2. TRUST: project specs

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2. TRUST: visual hook guide

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2. TRUST: functions.php
● “woocommerce_review_order_after_submit”
● PayPal image URL
● echo some HTML, CSS

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2. TRUST: frontend

25. Let’s code: “3. Scarcity”
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3. SCARCITY: frontend

27. ● Task: edit “Only 1 left in stock”
● Find relevant “filter” inside
WooCommerce core functions
● Functions.php (child theme)
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3. SCARCITY: project specs

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3. SCARCITY: WC core function

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3. SCARCITY: functions.php
● “woocommerce_get_availability_text”
● return additional (.=) text

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3. SCARCITY: frontend

31. Let’s code: “4.
Distraction-free checkout”
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4. DISTR-FREE CHECKOUT: frontend

33. ● Task: hide header & footer
● Find relevant “add_action”
inside theme files (Storefront
visual hook guide)
● Functions.php (child theme)
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4. DISTR-FREE CHECKOUT: project specs

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4. DISTR-FREE CHECKOUT: visual hook guide

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4. DISTR-FREE CHECKOUT: coding

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4. DISTR-FREE CHECKOUT: frontend

37. Let’s code: “5. Try before
you buy”
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5. TRY BEFORE YOU BUY: frontend

39. ● Task: buy sample button
● Create $0.00 hidden product
● Google “WooCommerce Custom
Add to Cart URLs”
● Functions.php (child theme)
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5. TRY BEFORE YOU BUY: project specs

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5. TRY BEFORE YOU BUY: coding
● “woocommerce_single_product_summary”
● priority 35 (below add to cart)
● echo “/?add-to-cart=ID”
● a class = “button”

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5. TRY BEFORE YOU BUY: frontend

42. Let’s code: “6. Thank you
page upsell”
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6. TY PAGE UPSELL: frontend

44. ● Task: show products on sale @
thank you page
● PHP: echo “do_shortcode” with
products on sale shortcode
● Functions.php (child theme)
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6. TY PAGE UPSELL: project specs

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6. TY PAGE UPSELL: coding
● “woocommerce_thankyou”
● echo do_shortcode()
● [products on_sale=”true”]

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6. TY PAGE UPSELL: frontend

47. Let’s code: “7. Bulk
discount”
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7. BULK DISCOUNT: coding

49. Let’s code: “8. Product
Add-ons”
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8. PRODUCT ADD-ONS: coding (1 of 3)
● “woocommerce_before_add_to_cart_quantity
”
● checkbox name = “gift-wrap”

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8. PRODUCT ADD-ONS: coding (2 of 3)
● “woocommerce_add_cart_item_data”
● if checkbox checked and item added to cart store
$_POST(‘gift-wrap’) as cart item data

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8. PRODUCT ADD-ONS: coding (3 of 3)
● “woocommerce_cart_calculate_fees”
● add_fee()

53. Let’s code: “9. BOGO”
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9. BOGO: coding

55. Let’s code: “10. Free
shipping threshold”
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10. FREE SHIPPING THRESHOLD: coding
● “woocommerce_before_cart”
● wc_print_notice()

57. ● Increase sales:
○ ↑ Conversion Rate
○ ↑ AOV
● Coding:
○ Keep it simple
○ Avoid plugins if possible
○ Copy them:
businessbloomer.com/
woocommerce-sales
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RECAP

58. THANK YOU!
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WOOCOMMERCE-SALES