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New Business & Go to market
Key learning

                   Matteo Montan
       Buongiorno Group – Head of new business
           matteo.montan@buongiorno.com
Buongiorno!

// The global leader in paid content on mobile (now w/Dada.net)
// 1.200+ professionals, 24 countries, 500m$ turnover
// Profitable business model: B2C, B2B, NewBiz

// Now moving into mobile consumers’ connected life
Common Wisdom Vs. Reality… you need experts!
// “There’s no chance that the iPhone is going to get any
significant market share” S. Ballmer, Microsoft Ceo , 2007

 // The web is dead! OK, so how about web apps?

 // The social media swing: there will be
 thousands of social networks… no sorry
 there is only FB… oops there are many…
It’s All About UX


// Start from people, it is not graphical design

// Discovery, Purchase, Loyalty: don’t leave customers behind

// Not all devices are created equal: each requires
iconic but different UX
Native Apps Vs. Web Apps? Why?
Social Media it’s not all about Facebook

// The value of aggregation for customers and businesses

// Data overload and relevance management

// Cloud services, new platforms (TV…), new use cases

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Buongiorno Group speaks at MEF Global 2011 // Matteo Montan, Head of new business

  • 1. New Business & Go to market Key learning Matteo Montan Buongiorno Group – Head of new business matteo.montan@buongiorno.com
  • 2. Buongiorno! // The global leader in paid content on mobile (now w/Dada.net) // 1.200+ professionals, 24 countries, 500m$ turnover // Profitable business model: B2C, B2B, NewBiz // Now moving into mobile consumers’ connected life
  • 3. Common Wisdom Vs. Reality… you need experts! // “There’s no chance that the iPhone is going to get any significant market share” S. Ballmer, Microsoft Ceo , 2007 // The web is dead! OK, so how about web apps? // The social media swing: there will be thousands of social networks… no sorry there is only FB… oops there are many…
  • 4. It’s All About UX // Start from people, it is not graphical design // Discovery, Purchase, Loyalty: don’t leave customers behind // Not all devices are created equal: each requires iconic but different UX
  • 5. Native Apps Vs. Web Apps? Why?
  • 6. Social Media it’s not all about Facebook // The value of aggregation for customers and businesses // Data overload and relevance management // Cloud services, new platforms (TV…), new use cases