Here at Bulldog Drummond, we work with brands to identify and define values that help drive behavior and decision making across the organization. Instead of having a laundry list of things to do, it means creating a clear and purposeful set of reasons behind doing. As an individual, clarifying your values can be just as powerful for your personal life, giving meaning to what you choose to do and how you choose to do it. And as you enter another year, having a renewed connection to your values can also lead to real changes that stick with you well past Spring. Ready to ditch the resolutions and get started on values? Use the exercise below to reflect on what’s important to you, and then start to organize into themes. From there, give each value a specific name that means something to you and will help inform your decisions and actions throughout the year. The more unique and personal the better. Most importantly, make sure that your values: Resonate with you personally Support your purpose Inspire action

1. VALUES FOR A NEW YEAR
Knowledge Achievement Self-Respect Faith Beauty
Loyalty Spirituality Justice Compassion Love
Pleasure Community Hope Recognition Status
Service Kindness Determination Fairness Authority
Citizenship Trustworthiness Optimism Responsibility Happiness
Reputation Humor Peace Wisdom Boldness
Curiosity Authenticity Leadership Popularity Challenge
Balance Openness Fun Creativity Fame
Poise Learning Competency Honesty Respect
Growth Security Autonomy Influence Adventure
Success Contribution Friendly Wealth Harmony
Review the below list of personal values, and put a checkmark next to all the values you
believe reflect who you are. Organize the checkmarked values into five groups based
on those that are closely related, e.g., “friendly”, “kindness” and “happiness” would
all be grouped together. Then, give each group a name that most reflects the
values assembled and write a brief description of what that value means to you.

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MY PERSONAL VALUES