A presentation that was used during a

1. RBLI S OCIAL M EDIA
2 ND N OVEMBER 2011

2. A GENDA
 Brand workshop recap
 Ideal client / Brand Wording/ Communication
 Your objectives today
 Workplace Solutions objectives
 Social Media Revolution video
 Tools
 Google Reader
 Twitter
 LinkedIn
 Facebook
 Youtube
 Slideshare
 Blogging
 Team Strategy and how it’s going to work
 Individual Plans/Objectives

3. B RAND W ORKSHOP R ECAP
I DEAL C LIENT
Manufacturing, Construction, Transport,
Engineering
London, Surrey, Sussex, Kent based
H&S manager, General manager, MD, HR, Ops
100-400 employees
director
Health and safety
Recent regulations
shift patterns

4. B RAND W ORKSHOP R ECAP
A BOVE THE L INE W ORDING

5. B RAND W ORKSHOP R ECAP
C OMMUNICATION
Google
Analytics
- Regular reporting
Social Media - Measure regional
- Guest blogs targeting Membership
- Networking
- Relationship Login
Building - After sales benefit
Hard Copy
E-mailer Literature
- Market aligned Website -Brochures
- Every 6/8 weeks - Case studies
- Online PDF

6. Y OUR O BJECTIVES TODAY
 Generate business relationships
 Develop business opportunities
 Produce great content
 Increase followers/audience
 Encourage sharing amongst followers
 Raise brand awareness
 Maintain professionalism online

7. W ORKPLACE S OLUTION
O BJECTIVES
LinkedIn
- Relationships
Slideshare - Sales Google
- Training courses Reader
- Client service - Content
- Knowledge
- Sharing
Blogging Twitter
- User generated Social -Brand awareness
- Customer - Conversations
engagement Media - Promote
Activities
- Knowledge

8. S OCIAL M EDIA R EVOLUTION

9. TOOLS

10. TOOLS
G OOGLE R EADER

11. TOOLS
T WITTER

12. L INKED I N

13. FACEBOOK

14. O THER TOOLS
 Youtube
 Slideshare
 Blogging (various different platforms –
blogspot/wordpress)

15. T EAM S TRATEGY
 Who’s doing what?
 Different objectives throughout the team?
 Integrate actions?
 Consistent message
 RBLI Vs Workplace Solutions
 MEASUREMENT!

16. I NDIVIDUAL
P LANS /O BJECTIVES
 One to ones
 Emma
 Phil
 Will
 Nicole
 Tammy