3. Company Introduction
Evolution of Telecommunication Industry
Current Competitors in the Industry
Introduction to Dialog Axiata PLC
Current Market Analysis for Dialog
Internal/ External Analysis for Dialog
4. Evolution of Telecommunication Industry
1989
Celltel was Launched
1993
Mobitel was Launched
1995
Dialog GSM was
Launched
2002
Mobitel became a subsidiary of SLT
2004
Hutchison was Launched
2007
Celtell was rebranded as Tigo
2009
Etisalat acquired Tigo
Bharti Airtel was Launched
2010
Tigo was renamed as Etisalat
2013
Mobitel & Dialog launched 4G network
5. Current Competitors & Market Share
Source: ITU Regulatory Snapshot: Sri Lanka, 2012,
http://www.itu.int/net/newsroom/GSR/2012/reports
/reg_snapshot.aspx
6. A subsidiary of Axiata Group Berhad (Axiata)
Sri Lanka’s largest Foreign Direct Investor (BOI)
Products and services
• Mobile Telephony Voice / Fixed Telephony Voice
• Mobile Broadband and Internet / Fixed Broadband and Internet
• Devices
• International Services
• Mobile Commerce
• Digital Health, Digital Education and Other Digital Services
• Infotainment
• Enterprise Solutions
• Infrastructure Services
Dialog Axiata PLC
The Future. Today
11. Consequences of Weaknesses
Higher customer complaints
Increase of number of complaints
year by year
Increase of smart phone – 115 out of
100 people & 5 M out of 4 M people
Empowered customer and business
E-Commerce and Social Media
2014 2015
5000 7500
13. Satellite Communication only with 255ms both uplink
and downlink
Voice data transferring is not successful (e.g. Viber,
Whatsapp calls, Skype discussion)
Satellite suffers from propagation delay – (Distance
from Earth to the satellite)
Limitations of bandwidth
14. Sri Lanka’s fiber optic backbone project of SLT, which was
launched in 2011
SLT upgraded its network to next generation technology
Dialog into hiring service from SLT due to
• Retention of Customer
• Retention of market position
• Prevent the threat to competitors
• And to be the best service
provider in SRI LANKA
Dependency
15. Dialog used SLTL cable system where the company
paid USD 45 million for a link.
2014 (Rs
Billion/year)
2015 (Rs
Billion/year)
2016 (Rs
Billion/year)
0.65 1 Expected 0.25
Low profits
16. Highly increasing Smart Phone usage
Increase in the internet usage
Declining of Fixed connection
Increase in the usage of
Smart phone
Increased usage of online
shopping
Social Media
Faster technological improvements
Consequences of Threats
17. How to Overcome the above issues?
Answer - Submarine cable
It’s first laid down in 1850 by John Watkins Brett.
Team including Dialog invest USD 240 Million on this project
Commitment to deliver the fastest and most
advanced telecommunications technology
Empower Sri Lankan consumers and businesses
Power of high speed connectivity
More capacity (Can offer lease-line external
customer)
Submarine Cable
18. Why Planning was delayed
Feasibility of project is not up to the expected ROI
Delay of planning (Rejection of international planning division)
Delay of TRC approval for
Fiber Cable
20. Importance of Planning
Planning in Dialog
Industrial Leader needs to have a clear view in future goal
• Need to survive in the market
• To give better service
• Technology Revolution
• Inter relationship with organizing, Leading and controlling
• Acceptance of international planning division
• TRC approval
The Future. Today
21. Strategic Plan
• Need to implement own Submarine Cable
• Need Big Investment
• Need Partners
What Dialog Planning Team Did?
22. • 8004 KM
• 6 - 55 TBps
Team
General Manager - Service and Network Planning
Senior Manager - Broadband Network - Services and Network Planning
Chief Manager - Analytics, Core Network and VAS Planning
Unit Manager - Mobile and International Network Planning
Senior Manager - International and Enterprise Service Operations
Unit Manager- International Data Solution Operations
Assistant Manager - Subsea Cable Systems and ITMC Operation
Team Meetings
Biweekly Meeting And Review The
Process
Monthly Con-Call Meeting With All
partners
23. Bay of Bengal gateway (BBG)
Alcatel-Lucent
Fujitsu
Global Marine
Deep ocean
Quotation from cable laying companies
Why We Select Alcatel-Lucent
More than 150 years of submarine
cable system experience
More than 550,000 km of cable laid
More than 300,000 km of cable under
maintenance
Mother company has better
relationship with Dialog
Reliable cost
24. Busiest Commercial Shipping Line Goes In Malacca Bay
Cable damages can happen and avoid this issue, cable
landing station move to another area.
In 2008 & 2011 SEA-ME-WE 3 & 4 cables are damage and
internet disruptions and slowdowns for users in the South
Asia and Middle East/UAE
During the Implementation – Issues & Solutions
25. Big Sea Bed Rock Located In Mount Lavinia
Used special tapping system and Tap the cable on the rock,
because we didn’t destroy the natural environment
Using special digging machine and cross the railway track without
any service issue
26. Syrian Pirates Attack
UAE forces are agreed to give their members with arms to protect the
cable laying vessel
27. 24*7 monitoring system
Cable maintenance will do Alcatel by lower cost
Alcatel Vessels are always located in worldwide main harbors
and can reach damage places very quickly
Maintenance
29. Convenience & Linkage
Durability
Reliability
Environmental Impact
Ability to generate future profits from various paths
Benefits of Submarine Cable
30. Current ability to deliver over 6.4 Terabits per Second (Tbps) can
be further expanded to 55 Tbps into the future.
Customer complains have decreased by 53.33% over a year.
Dialog has been able to hire the cable for connection facility to
Lease Line customers (Corporate Customers) such as LEARN,
TATA, ORANGE, VERYZONE…etc.
Year 2015 2016
Complaints 7500 3500
Success Stories
31. Awards won by Dialog in the year of 2016 with respect
to the implementation of the submarine cable project.
GSMA – Global Mobile Awards
Best Mobile Network Solution for Serving Customers
GSMA - Asia Mobile Awards
Outstanding Contribution to Asian Mobile Industry
SLIM – Nielsen Peoples Awards
Telecom Service Provider of the year
Internet Service Provider of the year
32. Strengths
Competitive edge created over the connectivity
to the worlds’ largest server.
Increased speed of data transfer.
The minimization of operational dependencies.
Weaknesses
• Limited linkage with nations and servers.
• Large investment on one
project.
Current SWOT Analysis
33. Opportunities
• High potential in future expansion of connectivity.
• Ability to provide services to the competitors.
• Opportunity to streamline the strategic planning
process.
• The project has a positive net cash inflows over a very
shorter payback period.
Threats
• The threat of damages to the cable under the sea.
• The Competitors investing on similar projects in the
future.
• Outdating the fiber cables
due to the technological
advancement
34. Planning :
Planning is a management process, concerned with defining goals
for company's future direction and determining on the missions
and resources to achieve those targets.
Planning guides all the other management functions towards
achieving the organizational goals
SMART Objectives
– S - Specific
– M - Measurable
– A - Achievable
– R - Realistic
– T - Time Bound
The activity by which manager analyze present condition to
determine ways of reaching a desired future state
Importance of Planning & Being SMART