The document summarizes a webinar about best practices for using social media for gym owners. It provides expectations for social media, discusses basic best practices including using popular platforms, establishing policies, using tools to save time and measure engagement, and seeking guidance. Examples are given of what to do, like being conversational and acknowledging discussions, and what not to do, like gearing all ads to non-members. The webinar concludes with a question and answer session.

1. THANKS FOR JOINING US
@bryankorourke with special guests
@lowellcoredskin &
@eleanorhisey
What To Do And Not Do With Social Media:
Specific Steps and Strategies for Gym Owners
June 2012 1

2. http://www.slideshare.net/Bryankorourke/change-or-die-2012-9-things-leaders-and-brands-must-do
Social Media Isn’t An Island Unto Itself.
Obtain This FREE Report To Learn More....
June 2012 @bryankorourke | bryankorourke.com 2

3. http://www.slideshare.net/Bryankorourke/point-know-buy-2012-an-important-fitness-industry-trend
Social Media Isn’t An Island Unto Itself.
Obtain This FREE Report To Learn More....
June 2012 @bryankorourke | bryankorourke.com 3

4. Some Great Insights Today From:
Ian Lowell & Eleanor Hisey
What To Do And Not
Do With Social Media
✤ Expectations
✤ Basic Best Practices
✤ A Few Do Examples
✤ A Few Don’t Examples
✤ Wrap It Up - Q&A
@bryankorourke
June 2012 bryankorourke.com 4

5. Diverse
@bryankorourke for more insights
1. Expectations Diverse Group
Of Experiences
What to Do And Not Do With Social Media
@bryankorourke | Bryankorourke.com June 2012
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6. 1. Expectations One SIZE Does
What to Do And Not Do With Social Media
NOT Fit All !
@bryankorourke | Bryankorourke.com June 2012
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7. Members
are talking
about
YOU..
1. Expectations Why ?
Its A Word Of Mouth World
What to Do And Not Do With Social Media
@bryankorourke | Bryankorourke.com June 2012
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8. Would You Like
This Book FREE ?
tweet @bryankorourke about
this webinar by tomorrow
I’ll send you one.....
@garyvaynerchuck 1. Expectations
“If you do not care about your end user immensely, especially in
the next few years, your brand will die. You will love brands
when they love you first.” @garyvaynerchuck
@bryankorourke | Bryankorourke.com June 2012
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9. 1. Expectations
Social Media
Will NOT
“Fix” Poorly Run
Clubs.
Luv Them They’ll Luv U
What to Do And Not Do With Social Media
@bryankorourke | Bryankorourke.com June 2012
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10. ROI ?
1. Expectations
what’s the ROI of your mother ?
It's ridiculous that we are being asked to justify the ROI of social
media when traditional media metrics are full of s@%t.
@garyvaynerchuck
@bryankorourke | Bryankorourke.com June 2012
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11. (Bryan & Maureen O’Rourke’s Dog Is
Text Named Kita -Our Social Media
“GURU” (wink))
@Eleanorhisey | @Fitsomo
Eleanor
the best
practices guide
2. Basic Best Practices
What to Do And Not Do With Social Media
@bryankorourke | Bryankorourke.com June 2012
11

12. Some Best Practices Eleanor’s
From Eleanor The best practices guide
Social Media Guru approved by Kita
(wink)
✤ Platforms
✤ Policies
✤ Tools
✤ Help
@eleanorhisey
June 2012 eleanorhisey.com 12

13. Facebook has 800 Million users
50% log in daily & spend 30+ min /day
4x more time on F'book than Google
1/3 recommend brands they "like"
2.Best Practices Platforms
What to Do And Not Do With Social Media - Go Where Members Are
@eleanorhisey eleanorhisey.com
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14. Designated team monitors & responds quickly
Provides a "playbook" and stated guidelines
http://socialmediagovernance.com/policies.php
2.Best Practices Policies
What to Do And Not Do With Social Media - Establish Policy & Team
@eleanorhisey eleanorhisey.com
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15. Enables Regular Posting
Hoot Suite | Sprout Social Allows Traffic Tracking
Answers What Content Is Best
Metrics Article http://bit.ly/KRWpv4
2. Best Practices Tools
What to Do And Not Do With Social Media - Save Time & Measure
@eleanorhisey eleanorhisey.com
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16. Understands Health Clubs
A Social Business
Social Relationships
Nurtured on Line and In The
Facility
2. Best Practices Help
What to Do And Not Do With Social Media - Seek Qualified Guidance
@eleanorhisey eleanorhisey.com
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17. Ian Lowell @
3. Examples Of What To Do
What to Do And Not Do With Social Media
@lowellcoredskin
17

18. Patience
Marathon Not A
Sprint
Ian Lowell
3. Examples Of What To Do
What to Do And Not Do With Social Media
A Culture Of Learning
@lowellcoredskin
18

19. @bryankorourke
bryankorourke.com
Examples Of What To
Do In Social Media 1 To 1: To Many
✤ Be conversational. Share
tips, and resources.
People love how-tos.
✤ Ask for comments
Not Traditional Marketing
about your product or
service.
✤ Acknowledge people’s
discussions.
@lowellcoredskin June 2012
19

20. @
3. Examples Of What To Do
What to Do And Not Do With Social Media - Special Offers
@lowellcoredskin
20

21. @
3. Examples Of What To Do
What to Do And Not Do With Social Media - Be A Resource
@lowellcoredskin
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22. 4. Examples Of What To Do
What to Do And Not Do With Social Media - Cater To Members & Non Members
@lowellcoredskin
22

23. Kita says:
“you can take pics;
people
luv them but get
permission. No
releases are
required in @
public areas
according to
my canine
counsel.”
3. Examples Of What To Do
What to Do And Not Do With Social Media - Use Pictures
@lowellcoredskin
23

24. @
4. Examples Of What NOT To Do
What to Do And Not Do With Social Media
@lowellcoredskin
24

25. @
4. Examples Of What NOT To Do
What to Do And Not Do With Social Media - Gear Ads To Everyone
@lowellcoredskin
25

26. 4. Examples Of What NOT To Do
What to Do And Not Do With Social Media - Don’t Leave Questions Unanswered
@lowellcoredskin
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27. RECAP
@bryankorourke with special guests
@lowellcoredskin &
✤ Expectations @eleanorhisey
✤ Basic Best Practices
✤ Do Examples @
✤ Don’t Examples
5. Wrap It Up
What to Do And Not Do With Social Media
@bryankorourke | Bryankorourke.com June 2012
27

28. THANKS FOR JOINING US
@bryankorourke with special guests
@lowellcoredskin &
@eleanorhisey
@
Questions ?
What to Do And Not Do With Social Media
@bryankorourke | Bryankorourke.com June 2012
28

29. THANKS FOR JOINING US
@bryankorourke with special guests
@lowellcoredskin &
@eleanorhisey
Thanks From Ian, Eleanor, Bryan & Kita
What to Do And Not Do With Social Media
@bryankorourke | Bryankorourke.com June 2012
June 2012 29