This document discusses strategies for social media and digital marketing. It provides tips on developing a social media plan, collecting content, sharing across different platforms, and using paid advertising. Mobile strategies are also covered, including optimizing for mobile search and developing apps. The goal is to help organizations better engage customers and drive membership sales through embracing new technologies and approaches.
5. 5
“It is not the strongest or the most
intelligent who will survive but those
who can best manage change.”
6. The process by which a firm profitably
translates customer needs into revenue.
Mark Burgess
Marketing
14 States Of Marketing heidicohen.com/hot-marketing-tips/
13. 13
DIGITAL CAN ENHANCE THE JOURNEY
Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com
A New EcoSystem
14. Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com 14
Interconnected Themes
From The Future Of
Health Clubs
DIGITAL CAN ENHANCE THE MEMBER JOURNEY
Omni Channel Technology Platforms
15. DIGITAL PLATFORMS ARE NOT
JUST ANOTHER DISTRIBUTION CHANNEL
FOR ONE WAY COMMUNICATIONS
22. 22See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8bryankorourke.com
23. Are Clubs Adopting New Technologies ?
2014 US Health Club Technology Survey Report
14 Questions On Key Trends
Fitness Industry Technology Council 2014 | www.fittechcouncil.org
#IHRSAINSTITUTE
24. Mobile Device Trends
24
60Percentage Of Members
Taking Devices With Them
To Workout
Interesting Facts:
35% of U.S. adults now own a tablet device and 75% of
smartphone users take their devices with them into the
bathroom.
More than 60% of health club members now take devices
with them to workout.
Mobile Search
What this means is that your prospects and
members are interacting on the Internet by
searching when they are out and about. They
are also commenting about services and
their experiences in your club.
Fitness Industry Technology Council Report 2014 | www.bryankorourke.com www.fittechcouncil.org
25. Mobile Device Trends
25
31Percentage Of All Clubs
With Some Mobile App
Interesting Facts:
The increasing number of smartphones with GPS
capability will spur the growth of apps that make use of
the technology, according to Frost & Sullivan.
The market for location-based apps will also be fuelled
by key technology trends of indoor connectivity,
augmented reality, big data and wearable devices.
Location Based Functionality:
Built in GPS enables applications know
where you are. This creates a long list of
possibilities and the SOLOMO (social, local,
mobile) trend which is recreating how
businesses can identify and engage existing
and new customers.
Fitness Industry Technology Council Report 2014 | www.bryankorourke.com www.fittechcouncil.org
26. 26
20Percentage Of Clubs That
Spend Money On
Mobile Ads
Mobile Search Trends
Interesting Fact:
U.S. adults spend more time on mobile searching today than they
do on desktop browsing, according to eMarketer. The need to be
available when that search occurs has a direct bearing on action
and business. Its about convenience.
73% of mobile searches trigger additional
action and conversation. Being mobile
friendly increases the chance you can impact
a decision to purchase a membership.
Fitness Industry Technology Council Report 2014 | www.bryankorourke.com www.fittechcouncil.org
30. Involve Team, Members & Community Partners
SOCIAL MEDIA STRATEGY: http://www.bryankorourke.com/journal/2011/6/26/do-
you-have-a-social-media-policy-for-your-organization.html
72. Global Federation Meeting #IHRSA2014 | Bryankorourke.com 72
BRIDGE THE GAP
HELPING YOU ACHIEVE YOUR OBJECTIVES WITH SPECIFIC TOOLS
http://www.bryankorourke.com/journal/2011/6/26/do-you-have-
a-social-media-policy-for-your-organization.html