From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.

1. ACCELERATINGINTOTHE

3. FUTUREOFFITNESS

4. WHEREISTHEFUTUREGOING
TOTAKEUS?
@BRYANKOROURKE

5. THEFITNESSINDUSTRYISATANINFLECTION
POINTOFOPPORTUNITY
@BRYANKOROURKE

6. THEREALQUESTIONISWHEREAREWE
GOINGTOTAKETHEFUTURE?
@BRYANKOROURKE

7. 5 INTER
CONNECTED
MEGA-TREND
DRIVERS
MEGA TREND DRIVERS
Prosumers
Globalism Demographics Technologies Economics

8. @BRYANKOROURKE
GLOBALCHALLENGES&OPPORTUNITIES

10. @BRYANKOROURKE

11. @BRYANKOROURKE

12. @BRYANKOROURKE
GLOBALAGESHIFT

13. @BRYANKOROURKE
SIGNIFICANTSHIFTINTHE
INFLUENCEOFWOMEN

14. THESTORYOFTHE
BIRTHCONTROLPILL
@BRYANKOROURKE

17. OURMINDSETISTHEBIGGESTCHALLENGE
ANDGREATESTOPPORTUNITY
@BRYANKOROURKE

19. GARTNERHYPECYCLE
@BRYANKOROURKE
BECAREFULOFEXPECTATIONS&BUZZWORDS

20. WHAT’SCOOL
FLYINGCARS
@BRYANKOROURKE
PERSONAL
AERIAL
VEHICLES

21. FINANCIALMARKETSSHORTTERMVSLONGTERM

22. CONSUMEREXPECTATIONS
@BRYANKOROURKE

23. DIGITALEVERYTHING
@BRYANKOROURKE

24. OPPORTUNITIES
@BRYANKOROURKE

25. HOWTOEXECUTEINTOTHEFUTURE
@BRYANKOROURKE

26. CONSUMEREXPECTATIONS
@BRYANKOROURKE

27. https://bit.ly/3Fi5qhZ

28. TRUSTMOSTVALUABLEASSET

29. TRUSTMOSTVALUABLEASSET

31. PURPOSEAVALUABLEASSET

32. CLEARLYDIGITALCONSUMERS

35. THE VALUE OF EMPATHY
CONSUMERS WANT HUMAN INTERACTION

38. MCKINSEYCONSUMERRESEARCH
5-10%ANNUALGROWTH HTTPS://MCK.CO/2YUCQ58

39. NEWMARKETS&NEWLIFESTYLESERVICES

41. @BRYANKOROURKE
TRENDSCONTINUE

42. 1998 https://bit.ly/FITCUXPOD

43. TO CREATE VALUE YOU HAVE TO CREATE
EXPERIENCES
GREATER EXPERIENCES
LEAD TO GREATER
VALUE

44. DIGITALEVERYTHING
@BRYANKOROURKE

46. AUGMENTEDANDMIXEDREALITY
@BRYANKOROURKE
GROWTH78%
$18.8BILLION
FACEBOOKAPPLE
NEXTBIGPLATFORM

47. @BRYANKOROURKE

49. +
D I S P E R S I O N : D I S T R I B U T I O N T O A W I D E R M A R K E T P L A C
T H E R E C O N F I G U R AT I O N O F S U P P LY C H A I N S
DIG
ITALLY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION
OF
CAPITAL
&
TIME
FACILITY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION = VALUE TRANSFER 2021 & BEYOND
INCREASE
DECREASE
HEALTH & FITNESS DISPERSION
@BRYANKOROURKE
+
REAL ESTATE DISPERSION
@PROFGALLOWAY

50. NEW ECONOMICS
PLATFORM ECONOMY

51. IOT:DEVICES-PLATFORMS
@BRYANKOROURKE
GLUCOSE
BLOODPRESSURE
HEARTRATE
MORE

52. TOP20GLOBALFITNESSINFLUENCERENTREPRENEURS
OVER100MILLIONFOLLOWERS

53. GAMING
@BRYANKOROURKE
GAMERS55-64GREW32%2YEARS
$200BMARKET2023
2.4BILLIONWORLDWIDE
ESPORTS&BEHAVIORMODIFICATION

54. BIGTECHNOLOGYFIRMS-REGULATION
@BRYANKOROURKE
MONOPOLY-COST
DATAUSE
ANTICOMPETITIVE

55. AI&ML
@BRYANKOROURKE

56. AUGMENTEDANDMIXEDREALITY
@BRYANKOROURKE
GROWTH78%
$18.8BILLION
FACEBOOKAPPLE
NEXTBIGPLATFORM

57. AUGMENTEDANDMIXEDREALITY
@BRYANKOROURKE
GROWTH78%
$18.8BILLION
FACEBOOKAPPLE
NEXTBIGPLATFORM

58. Hyper-Personal Frictionless Strategic Omni-Channel
DIGITAL AS A TOOL FOUR INTERCONNECTED KEYS TO
EXCELLENT USER EXPERIENCE
1 2 3 4

59. THE USER JOURNEY AND BUILDING TRUST AND VALUE IS
BECOMING MORE COMPLEX TO MANAGE

61. OPPORTUNITIES
@BRYANKOROURKE

62. FITNESSFACILITYBUSINESSMODELS&UX
NOWANDINTHEFUTURE-SERVICEDELIVERY
PURE DIGITAL PURE PHYSICAL
OMNI-CHANNEL
DELIVERYVIAACOMBINATIONOFCHANNELS&SERVICES

63. SURVEY
75%AREINVESTINGIN
TECHNOLOGYIN2022
BUT45%AREUNSURE
WHATTOINVESTIN
@BRYANKOROURKE

64. HYBRID MODELS

65. GREAT DESIGN EVOKES EMOTION

67. INCLUBEXPERIENCEINTEGRATINGTECH

68. @BRYANKOROURKE
HIGHTECHHIGHTOUCHENVIRONMENTS

69. AWESOMEINTEGRATEDOUTOFCLUBEXPERIENCES

70. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
THEFUTUREISTHEENTERPRISEPLATFORMFOREXECUTION

71. NEWMARKETS&NEWSERVICES

72. THEFUTUREISSUSTAINABILITY
@BRYANKOROURKE

73. THEFUTUREISMICROANDMACROOMNICHANNEL
INCLUBANDOUTOFCLUBEXPERIENCES
SC

74. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
MASSPERSONALIZATIONANDMICRO-MOMENTSUX

75. THE VALUE OF WHAT IS HUMAN
GREAT TECHNOLOGY AMPLIFIES

76. BUILD TRUST

77. HOWTOEXECUTEINTOTHEFUTURE
@BRYANKOROURKE

79. EXECUTING THE FUTURE REQUIRES SOUND STRATEGY
@BRYANKOROURKE

82. E
N
2. USER EXPERIENCE
The experiences brands create for their
employees, customers, and stakeholders are the
key differentiator in a competitive world. Omni-
presence, hyper-personalization, frictionless
commerce, strategic, facilitated, and convenient
are all things that combine to evoke feelings in
humans.
1. MINDSET
How you see the world, how your values impact
culture, and how you interact with and deliver
value to employees, stakeholders and customers.
Mindset is about change. It is the most important
aspect of success today because it impacts what
people see as possible; Challenges assumptions.
4. EXECUTION ENGINES
The foundation to executing experience in a
sustainable business now requires fundamental
tools : enterprise systems, human capital,
automation, data collection, and machine
intelligence. Without attention to these engines
UX and New Economics cannot work.
3. NEW ECONOMICS
New ways to create and monetize the business as a
platform, digital-physical delivery, dynamic pricing,
the way businesses can sustainably monetize has
expanded into many many options. Transaction is
the lowest common denominator with platforms
enabling the highest value creation.
M
U
STRATEGY
HOW TO EXECUTE FOR THE FUTURE
INTERRELATED DYNAMICS
A CONTINUAL PROCESS

83. Michael Doe
IMAG
E
PLACEHOLDER
Jeniffer Thompson
AUTOMATION
ENTERPRISE
PLATFORMS
DATA
COLLECTION
HUMAN CAPITA
L
CULTURE
EXECUTION ENGINES IMPROVE EXPERIENCE AND LOWERS
COST = SUSTAINABLE
PRIORITIES TO COMPETE IN THE FUTURE

84. ENTERPRISE
PLATFORMS

86. AUTOMATION

87. HUMAN CAPITAL

88. CULTURAL EXCELLENCE

89. CONSUMEREXPECTATIONS
@BRYANKOROURKE

90. DIGITALEVERYTHING
@BRYANKOROURKE

91. OPPORTUNITIES
@BRYANKOROURKE

92. HOWTOEXECUTEINTOTHEFUTURE
@BRYANKOROURKE

93. @BRYANKOROURKE
FUTUREMEANSAGROWINGANDROBUST
MARKETSFORHEALTHANDFITNESS
PRODUCTSANDSERVICES

95. ACCELERATINGINTOTHE