Bryan O'Rourke keynote at SIBEC 2019 in Miami addresses fitness wellbeing and betterment trends for 2020 and beyond. To learn more visit www.bryankorourke.com . Also watch the video playlist here https://www.youtube.com/playlist?list=PLEzUGKmmTLr1GJZ5yMDtio-D_vs_Z-CAq

1. 2020 And Beyond : The Next Decade Of Fitness And Wellbeing
@BryanKORourke

4. Health Care & Education Industries Most Impacted

6. What Does This Mean ?
Connecting The Dots & See Gaps

8. 2007

9. WORK TRENDS IMPACTED

10. GROWTH IN HOME SCHOOLING

11. OUR BEHAVIORS HAVE SHIFTED

12. OUR BEHAVIORS HAVE SHIFTED

13. GLOBALIZATIONS IMPACT

14. Current State Of Our Industry
And What Industry Exactly?

15. Change Drivers

16. Opportunities And Threats

17. Strategies To Excel

18. @bryankorourke
bryankorourke@gmail.com

19. !
Current Industry State &
What Industry Exactly ?

21. GROWING DIVERSE MARKET
$94B in 2018 183M Members
230M By 2030

22. ECONOMIC TIMES
GENERALLY GOOD

24. Growth Fitness Bricks & Mortar = Budget & Luxury

25. http://bit.ly/1rebelukminton
FITNESS + TECHNOLOGY PODCAST
INDUSTRY TODAY

26. Environment For Capital - M&A Strong

27. $5.6 B Valuation 14 M Members

29. DIGITAL GLOBAL PENTRATION
647 M DIGITAL USERS

30. TECH ASSET BUBBLE
IMPACTING MARKET

32. $10B Valuation $195M Loss
Only 1.4M Subscribers

33. $39 M Valuation $400 M Revenues
PELOTON AFFECT

34. $150 M MapMyFitness 2013
$85 M Endomondo $475 M MyFitnessPal 2015
Never Made A Nickel

35. NO LONGER A GROWTH STOCK

36. CONSOLIDATORS

37. $846 M Valuation
GYMPASS AFFECT

38. !
Top Brands Going Vertical
Owning The Member & Hybrids

41. NEW DIFFERENTIATED MODELS
ADDING GROWTH

43. EXPERIENCE
SMART COMPETITORS
REINVENTING THEIR
OFFERINGS

44. FITNESS PART OF A LARGER MARKETPLACE
competing for share of wallet
http://bit.ly/wellnessreport2018

45. 2. Change Drivers

47. CONVERGENCE OF 5 MEGATRENDS
DRIVING INDUSTRY CHANGE
An interconnected
multi-cultural world.
Changing demography
with an aging
population.
Increasingly
empowered and
knowledgable buyers.
Always on and
connected with more
intelligence.
Sustainability and the
fourth industrial
revolution.
ConsumersGlobalism Demographics Technologies Economics

48. INDUSTRY LIFECYCLE DRIVERS

49. ECONOMIC PRESSURES OF DIGITIZATION

50. 50
4%
GENIUS
26%
GIFTED
29%
AVERAGE
24%
CHALLENGED
17%
FEEBLE
L2 RESEARCH
DIGITAL BUSINESS MODEL STRATEGY
30% 70%
POSSIBLE RIGHT DIRECTION AT RISK

51. DEMOGRAPHIC TRENDS

52. ACTIVE AGING IS THE MOST SIGNIFICANT
ARENA TO EVER EMERGE

54. BOOMER WEALTH 12 X MILLENNIALS
PEAKS 2029 $26 TRILLION

56. FITNESS & WELLBEING ARE BEING
DELIVERED VIA MANY NEW CHANNELS

57. DIPINGERE UNA FOTO
SUL FUTURO
TODAY WE WILL PAINT A PICTURE OF THE FUTURE WE ARE RESPONSIBLE FOR
HUMANITY AND TECHNOLOGY ARE CONVERGING
HUMAN EXPERIENCES WILL CHANGE
MORE IN THE NEXT 25 YEARS THAN
IN THE PAST 250 YEARS

58. FACIAL RECOGNITION

59. THE IOT
THE INTERNET OF EVERYTHING

60. THE IOT
THE INTERNET OF EVERYTHING
NEW INTERFACES
VISION HEARING VOICE GESTURE

61. TECHNOLOGIES HAVE BEEN HARMFUL
TO OUR HEALTH - BACKLASH

62. TSUNAMI OF REGULATION IS COMING

64. The newly released 2019 Edelman Trust Barometer reveals that trust has changed
profoundly in the past year, with “my employer” emerging as the most trusted
institution. Globally, “my employer” (75 percent) is significantly more trusted than
NGOs (57 percent), business (56 percent), government (48 percent) and media (47
percent).

65. GLOBAL COOPERATION

70. VALUE WHAT IS HUMAN - SPORTS

71. VALUE WHAT IS HUMAN - GROUP FITNESS

72. VALUE WHAT IS HUMAN - GROUP FITNESS
VALUE WHAT IS HUMAN - EVENTS

73. VALUE WHAT IS HUMAN - COACHING

75. 3. Opportunities And Threats

77. @BRYANKOROURKE
HOW TO COMPETE FOR
THE CUSTOMER IN A NEW
ERA OF 1 BILLION USERS

78. THREATS ARE ALTERNATIVE
WELLBEING EXPERIENCES

79. Hyper - Personalized
THREATS ARE ALTERNATIVE
DIGITAL EXPERIENCES

81. OPPORTUNITY
MAKE YOUR EXPERIENCE
100% EASIER
CONVENIENCE IS THE
NEW CURRENCY

82. OPPORTUNITY
DIFFERENTIATE YOUR
OFFERINGS

83. PRO
DUCT
SERVICE
EXPERIENCE
M
O
M
E
N
T
S
IN
T
IM
E
P L A T F O R M
C H A N N E L
“FRICTIONLESS” USER EXPERIENCES
WHAT ARE YOU
DELIVERING & WHY ?
WHEN ARE YOU
DELIVERING & WHY ?
WHERE ARE YOU
DELIVERING & WHY ?

84. HYPER PERSONAL VOICE INTERFACE

85. “FRICTIONLESS USER
EXPERIENCES ARE A KEY
COMPETITIVE DIFFERENTIATOR” -

86. FRICTIONLESS NUTRITION
SERVICES IN YOUR POCKET

87. IN CLUB TECH & OMNI-CHANNEL

88. OMNI-CHANNEL LIVE STREAMING

89. OUTSTANDING SERVICE
HIGH TECH HIGH TOUCH

90. NOOM - AI FOR
DIABETES PREVENTION
NEW MARKETS

91. HYBRID MODELS
competing for share of wallet
http://bit.ly/wellnessreport2018

92. VIDEO EXPERIENCE

93. 4. Strategies To Excel

95. 01 02 03
ASSESSMENT
WHERE IS YOUR
BUSINESS REALLY
TODAY ?
MINDSET
HOW DO YOU SEE THE
WORLD ?
USER X
ARE YOU ALIGNED TO
THE 4 PILLARS OF
EXCEPTIONAL UX ?
04
ECONOMICS
DO YOU HAVE A
SUSTAINABLE BUSINESS
MODEL ?
05
EXECUTION
ARE YOU EMBRACING
THE 4 PILLARS OF
EXECUTION ?
85% OF BRANDS DO NOT HAVE A REAL STRATEGY

96. ASSESSMENT

97. E
N
3. USER EXPERIENCE
Are You Integrating The
Keys To Excellent UX ?
2. MINDSET
How Do You See The World
And What Do You Believe
In ?
5. EXECUTION ENGINES
Are You Focusing On The 4
Pillars Of Execution ?
4. NEW ECONOMICS
What Is Your True
Business Model ?M
U
DEFINE YOUR
THE MUNE MATRIX

98. CONTROLLING TO
EMPOWERING
PLANNING TO
EXPERIMENTATION
PRIVACY TO
TRANSPARENCY
PREDICTABLE TO
UNPREDICTABLE
PROFIT TO
PURPOSE
HIERARCHIES TO
NETWORKS
CHALLENGE THE ‘WHY’ BEHIND YOUR MINDSET

99. RETHINK STRATEGY RESOURCES TO CHECK OUT

100. Hyper-Personal Frictionless Strategic Experience Omni-Channel
1 2 3 4
FOUR INTERCONNECTED KEYS TO EXCELLENT UX

101. NEW ECONOMICS THROUGH FRICTIONLESS BUSINESS

102. Michael Doe
IMAGE
PLACEHOLDER
Jeniffer Thompson
IMAGE
PLACEHOLDER
Erica Doe
AUTOMATION
ENTERPRISE
PLATFORMS
SENSORS AND
DATA
HUMAN CAPITAL
EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST = SUSTAINABLE
HOW DO YOU PULL THIS ALL OFF ?
EXECUTION ENGINES

103. EMBRACE ENTERPRISE NON-SILO’D SYSTEMS

104. AUTOMATE KEY FUNCTIONS
HIGH TECH HIGH TOUCH

105. INVEST IN A TRAIN GREAT PEOPLE
FINDING TALENTED PEOPLE AND CREATING NEW BUSINESS
MODELS AROUND THEM BE KEY
GREAT CULTURE & TALENT

106. DISRUPTION IN THE ERA
OF MASS ACCELERATION
LEARN FROM OTHER INDUSTRIES

107. DISRUPTION IN THE ERA
OF MASS ACCELERATION

108. 2020 And Beyond : The Next Decade Of Fitness And Wellbeing
@BryanKORourke

110. Current State Of Our Industry
And What Industry Exactly?

111. Change Drivers

112. Opportunities And Threats

113. Strategies To Excel

114. GROWING DIVERSE INDUSTRY
$94B in 2018 183M Members
230M By 2030

115. http://www.fittechcouncil.org/podcast/
FITNESS PLUS TECHNOLOGY PODCAST

116. GO DIGITAL WHILE BECOMING
EVEN MORE HUMAN

117. DON’T FORGET THE WHY. IN A WORLD OF GREAT
CHANGE YOU MAKE THE WORLD A BETTER PLACE

119. @bryankorourke
bryankorourke@gmail.com