Marketing Yourself Presentation

Marketing Yourself Bryan Rutberg AG Consulting Partners Create. Communicate. Connect. July 20, 2011 DBM Seattle

Super-quick intro Lifelong writer and communicator English Lit Major, Marketing MBA Concentration 20 years in big business HP, McKinsey & Company, Microsoft Always been good at self-promotion Needed a change Partner, AG Consulting Partners New chapters yet to be written

The caveat This is not an exact science Try everything – twice at least Change things when you get a better idea Be different things to different people Be the same thing to everyone

Do you know YOU? You’ve done stuff You’ve been told stuff You have traits and characteristics You have skills You have strengths You have passions You have a network

What do you do well? 34 identified themes Your top five $13.71 + tax and shipping at Amazon What do you do^well? better than anyone else

Other useful “typing” tools eCareerFit

34 Themes Achiever Activator Adaptability Analytical Arranger Belief Command Communication Competition Connectedness Consistency Context Deliberative Developer Discipline Empathy Focus Futuristic Harmony Ideation Includer Individualization Input Intellection Learner Maximizer Positivity Relator Responsibility Restorative Self-Assurance Significance Strategic Woo

What’s the story that you tell? Communication Developer Maximizer Positivity Strategic Do you like what this says about you? These are your strengths – are they your passions? Have you got an example or story for each? How do they weave together into a narrative?

Interview Yourself If you could do one thing at work for as long as you’d like, what would it be? What are you proudest of having accomplished? What work skill do you carry over into your personal life?

Prove it! When did you do it? For whom? What did you do? What was the result? Was it FUN? Did you make a friend? Did you win an award? Was it BIG? Hairy?Complicated? Did you get YELLED AT?

To do Know yourself Start writing – your reactions, your thoughts, your proof points, your accomplishments, your likes and dislikes…ultimately your story

Build the resume Strong “I” language in summary How you can help them Use the proof-points you’ve developed Be yourself – if they don’t like you, you don’t want them!

Online Use business tools for business It’s okay to have multiple personalities Tweet links and add your comments Re-tweet clever things from others Engage experts in conversation Get followers! Go for 100% Join forums and participate Link to everyone who makes sense Post updates regularly Note others’ activity and stay in touch

Got cards? Simple – name, email, phone Little more – Twitter handle, LinkedIn URL

To do Know yourself Start writing – your story Say it out loud Again. And again. Now in front of a mirror Now in front of someone you trust Now in front of someone you don’t know Me – I am a communicator and a relationship person. I help organizations connect with their most important audiences – customers, partners, and employees – in print, in person, and online.

Bryan Rutbergcreate. communicate. connect. I help organizations connect with their most important audiences – customers, partners, and employees –in person, in print, and online. ,[object Object]

Led Executive Briefing program, creating impactful experiences for top customer execs

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Marketing Yourself Presentation

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