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A Blogging Primer: Getting Started Today

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Bryan Person
Bryan Person

A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, 2009.

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A Blogging Primer: Getting Started Today By Bryan Person LiveWorld
Access sites I mention here: BudURL.com/EduBlogging09
 
 
Should you blog?
 
 
 
 
 
 
 
Getting started
Start reading blogs Weblogg-ed.com
Follow keywords/phrases
Blog design
Education.Change.org
Education.Change.org
 
Blog platforms
 
So what’s in a name?
ChrisBrogan.com HorsePigCow.com
TwistImage.com/blog LiveWorld.com/Bryan
web-strategist.com SocialMediaExplorer.com
 
1) Create compelling content
Introduce yourselves!
 
The web is built on links .
So use them.
“ Be a champion for your industry” -- Mitch Joel
Don’t just recyle; create original content.
 
Have an opinion!
Use visuals
Report industry news
Tell great stories
Make lists
Cover events
2) Promote and build
Get the word out
Quality – and quantity
Make it easy to find
Highlight blog content
Blog Podcasts Speaking
Be transparent
Be fair
Take your lumps
Comment on other blogs
Have a comment policy
“ No-a*****e policy” “ Living-room policy”  
“ Unfinished” posts
Give freely
Attend events
Ask: “What do you think?” …
… and mean it.
Have I mentioned links ?
3) Measure
Share ROI successes!
Blog comments Site visitors Inbound links E-mail open rate Blog subscribers Sales leads Speaking invitations
Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
The payoff
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr photos
Thank you!
Questions or comments? [email_address]

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