24. Choices are: act
The first Digital Watch
18 carat gold
sold for $2,100
Texas Instruments offers
$20 digital watch
it was
$9.95
wait. So what if I hold off?
30. B r u s h F l a m e .com
B E H A V I O R A L Sales & Marketing
1. Who you really are as a business owner and a company.
2. Your unique value proposition.
3. An effective call to action and sales process that puts
the client at ease.
Also need to understand your customer’s behavior:
1. Their lifestyles.
2. Where they go for information.
3. Their buying patterns and habits.
33. Things aren’t changing
From Tupperware Parties
to Multi Level
Marketing…
…people
give their
money to
Referrals
...they’ve changed
34. Things aren’t changing
Ask, Listen & Respond
Modern Sales
“Sales” today...
Track follow up on
everyone
Have scripts and use
them always
Tell “your
story”, but
focus on learning
Funnel
and knowing
“Sales” yesterday… their story
Automate Everything
...they’ve changed
40. 1 2
1. Click on “Reporting & Tools” 1. Enter the domain of a competitor next to
2. Click the “Keyword Tool” option “website” under “Find Keywords”
2. Click the “Search” box
3. Select the words/phrases that have little
competition, but much traffic
41.
42.
43. 1 2
1. Make sure your contact information is on
every page and readily availably for 1. Give you images names that reflect the
anyone looking to speak with you keywords you are aiming at. “IMG00254”
doesn’t say anything beneficial.
2. Make sure to
complete the
- Title
- Alt-text
- Caption
- Description
- Fire URL name
You have to tell the search engines what text
relates to the picture you’ve included.
44. 3 4
1. Make sure your META title & description
are well written & consise
• The Title is the blue link on the
Search Engine Results Page
• The Description is the paragraph
below (max 150 characters!)
1. Make sure your titles reflect what the
content holds
2. Also include Heading One & Heading Two
for each post
45. 5 6
1. Organize your URL structure
• p=123 doesn’t say anything
2. Make sure the “Permalinks”give the 1. Have links to your page as well as other
keywords that describe your page & biz. “Authoritative” sites
2. Make keywords bold & italic
7 3. Be certain the links are full of keywords
that tell the search engines what visitors
they should send you
1. Register on Directories, other blogs and
get links from any organization that you
are a part of.
2. Have some that link to you – of which you
don’t link to them.
• Links they use, become your keyword
46.
47.
48. 1 1. Make it well written. Grammar &
Spelling describe your excellence.
• Ignore them at your peril
2 1. Have the content be consistent.
Don’t try to pretend you have a
different focus for SEO.
3 1. Insert one photo or Graph on the site
for each blog post.
• Format all multimedia with
propert:
• Name of file
• Permalink
Create multiple product specific landing
pages – and record give a specific call to
action. Have visitors do something.
49.
50.
51.
52. 1 Test each piece of the Conversion
• Call to Action Button
2 Combine the pieces of each step that
work when creating a new Call to
• Landing Page (s) Action
• Offer being Extended • Consistently and regularaly create
new Calls To Action
• Why have a storefront without a
sign?
53.
54.
55. 1 List Building
• Ask, “Would your recipient be
2 What should be Sent?
• Confirm genuine interest by lead
upset if they didn’t receive you • Why did they originally contact
message?” • Follow up on that interest
• If yes, you should send it. • Answer “What’s in it for Me?”
• Always give the option to opt-in • Be Personal
• Give them a reason to opt-in • Don’t send a boring template
• Make it a personal note that
personally goes out a few
hundred recipients
• Most images don’t make it through
• Most email inboxes block them
• They carry viruses!
• Whatever you do – be consistent
• Choose your routine & hit it
56. 3 Have a Purpose
• Offer new content that resembles
4 Measure Each Success
• Click Through Rate (CTR)
what connected them orginially • How many people that received
• Share something on Facebook your link clicked to open it
• DON’T JUST BRAG! • Unsubscribe Rate
• Direct them to a Landing Page • If you have an email or topic
• New landing page for that has a lot of unsubscribes –
every correspondance. don’t send it again
• Conversion Rate
• How many clicks filled out the
landing page information
• This is the point of the email.
• Track sales of conversions
• The point is to make money
• How many turned into sales
57.
58.
59.
60.
61. 1 Steps to Schedule 2 Track & Report
1. Implement an analytics program 1. Marketing Grade (3rd party site)
2. Identify opportunities 2. Traffic (Google Analytics)
3. Set a metric for success 3. Leads (Track In-house)
4. Refine your search 4. Customers (IBID)
5. Evaluate Performance 5. Traffic, Leads & Sales by Keywords
76. For the first time in history
small to medium business
is no longer limited
by geography.
Who do you know that could benefit
from this service?
77. Web marketing
Our Behavioral Sales &
Marketing system:
Web marketing
Tracks which of the 1.14 billion
“web marketing” results really work,
and which ones work well.
78. Our Behavioral Sales &
Marketing system:
Selects the right tools by mixing
your business personality and strengths
with the end goal of your organization
organization.
79. Our Behavioral Sales &
Marketing review:
Consists of an initial conversation
to gather info about your current presence
and how you want to be known.
80. out there… about you
You may be surprised what is currently
Our Behavioral Sales &
Marketing audit:
Run completely off site, we collect the
real data on your current web presence
and aligns the options available
and align the options available
with your desired results.
81. Lays out a step by step track to follow
that will take you where you want to be
without the hours it would have taken to
find, select and implement what you
found.
Marketing results:
Our Behavioral Sales &
82. Tracks our recommended tools, as well as
new networks, directories or updates
that may help or hinder implementation
Tracks we have previously put together
Use This ->
Marketing follow up:
<- Not This
Our Behavioral Sales &
83. Any new tools or updates are added
immediately to the web portal that
allow every client unlimited 24/7 access
Password: _____
Log In:_________
Marketing follow up:
Our Behavioral Sales &
84. We welcome the opportunity to
handle the set up of your system,
or even running it for you.
Marketing options:
Our Behavioral Sales &
85. Sources:
http://HubSpot.com – These guys are great. Give them business. Thank you HubSpot – you’re loved.
http://infogrow.typepad.com/sales_marketing_effective/2012/01/the-power-of-traditional-marketing-
channels.html
http://Twitter.com
http://Facebook.com
http://www.zdnet.com/blog/security/gmail-adds-features-to-thwart-phishing-attacks/8941
http://blogs.villagevoice.com/runninscared/tv/
http://www.prlog.org/11492850-exciting-new-price-comparison-computer-store-launches-its-new-
website.html
http://www.sparkmuseum.com/TELEPHONE.HTM
http://www.iphonebuzz.com/iclipper-copy-and-paste-without-jailbroken-iphones-285911.php
http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/
http://www.dotcomweavers.com/blog/2011/08/19/is-online-marketing-important-to-local-businesses-who-
only-work-locally/
http://toplinesuccess.com/Intel/4-good-reasons-why-a-small-business-should-start-a-company-blog/
http://www.pewinternet.org/~/media/Files/Reports/2011/PIP-SNS-Update-2011.pdf
http://TechCrunch.com
http://USATOday.com
http://www.wired.com/epicenter/2011/11/disney-youtube-content-deal/
http://www.ksdk.com/news/local/story.aspx?storyid=259068
http;//Img:Glengarry,GlenRoss(1992)
http://www.liquidprint.com/blog/landing-page-design-is-the-key-to-your-advertising-success.aspx
http://glanceworld.com/whats-new-in-wordpress-3-2.html
http://makobiscribe.com/2011/05/blogger-resource-guest-post-linked-in.html
http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/
2009 – Forrester Research Study
http://www.frescodata.com/main/emailmarketing
http://www.practicalecommerce.com/articles/2105-SEO-Report-Card-Woot-com
Knebl, Kevin. "Chapter 7." The Social Media Sales Revolution. By Landy Chase. 143+. Print.
86. Fill out a contact form & see if this
makes sense for you…
Notas do Editor
For the first time in our 7 years, we are no longer limited by geography
