12. The Tourist Area Life Cycle The authorities attempt to “re-launch” the destination by providing new facilities, attracting new markets and re-investing. Rejuvenation Visitors visit new places. Destination depends on a smaller geographical catchments and repeat visit. Decline Peak visitor number. The destination is unfashionable with environmental, social and economic problems. Promotional efforts needed. Stagnation Destination is fully-fledged part of the tourist industry. The rate of increase of visitors is reducing. Recreational business emerged. Consolidation Large # of visitors. Control passed to national & international companies. Change in image and overuse may begin. Development Local initiatives provide facilities and advertising ensues. Large # of visitors. Tourist season & public sector involvement. Involvement Small # of adventurous tourists, un-spoilt nature and cultural features Exploration