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                                                                     Trócaire Ref. No <SUPPORTER_ID>

                                                                                             25 March 2011
Dear <FORMAL SALUTATION>

First of all, let me express my warmest thanks to you for your wonderful generosity. You very kindly
donated IF(NET1>=0,€NET1 in YEAR1,) IF(NET2 >=0, , €NET2 in YEAR2,) IF(NET3>=0, , €NET3
in YEAR3,) IF(NET4>=0, , €NET4 in YEAR4) to Trócaire. It's because of your support that we have
been able to continue our vital work helping the poorest people throughout the developing world.

Right now, we're working harder than ever to ensure your donation provides a lasting, positive change
to as many lives and communities as we can. By taking one simple action, you can help us to do even
more. We're not asking you to make another donation - all we need is your signature and your PPS number.

Signing up to Trócaire's Taxback campaign won't cost you a cent more. It won't impact on your tax
status. It won't even take you five minutes to complete - but it will make a huge difference to the
families and communities we support.

Here's how it works: <FORMAL SALUTATION>, you gave <NET_TOT>. If you're a higher-rate
PAYE taxpayer (at 41%) and fill in the attached IF(FORMS=1,"form","forms) with your PPS number
we can claim back <HTAX_TOT> in tax from the Revenue Commissioners, making your donation
worth €<GROSS_ HR_TOT> to Trócaire. Similarly, if you're a PAYE taxpayer at the standard rate of
20%, your donation of €<NET TOT> is actually worth €<GROSS_SR_TOT> to Trócaire by simply
returning the tax IF(FORMS=1,"form","forms). By letting us reclaim the tax on your donations, you're
helping us realise the true value of your generosity - at no extra cost to you.

As I write, your donation is hard at work in Gedo, Somalia where your generosity has helped to train and
deploy midwives to perform emergency obstetric surgery. In a country with one of the world's highest
                            maternal death rates, this service provided by Trócaire is literally life-saving
                            for many women. Thanks to the training funded by Trócaire, midwives were
                            able to safely perform a Caesarean section and deliver a healthy baby boy,
                            Ayanle Abdullahi, to his thrilled parents.

                            Sahara's husband, Abdullahi Sheikh Duwane, says: "I am very happy about
                            the outcome of my baby and wife and I express a big thank you to Trócaire
                            staff, I will never forget this day."
                                                                                              Contd. overleaf/...
In devastated Port-au-Prince, Haiti, your donation is making a difference in the
lives of people like Sylvie Charles Pierre (10) and her mother, Nicole. In spite of
the destruction caused by the earthquake last January, Nicole can continue to send
her daughter to the school run by the Sisters of St Joseph of Cluny. €160,000
donated by generous people like you is supporting the school to carry out
repairs and to give each child a nutritious meal every day.

Thanks to your generosity, Sylvie will receive an education for the next year and she - and
other children like her - will continue to grow and learn in a safe and caring environment.

“I hope Haiti will change,” Sylvie says optimistically. With your help, it will.

We believe hope will also triumph over despair in Pakistan. In the aftermath of the floods Irish people
donated €8.05 million to Trócaire. Your extraordinary response enabled us, and our local partners,
to rescue over 20,000 people and distribute food and other items essential for survival to over
135,000 people. While our work is still in the relief phase, we have longer term plans to get people
back to work, ensure they have enough food to eat and to deliver essential sanitation equipment.

I guarantee you there will be many more stories of hope like this if you complete the form(s) for our
Taxback programme.

This year, we could claim back as much as €3 million worth of tax on donations received. It's a challenge
but, with your help we know it's achievable. Thanks to you, we've already been able to bring hope,
dignity and self-sufficiency to countless lives in developing countries through education, agricultural
and health training.

If everyone returns their completed forms can you imagine the difference an extra €3 million
will make?

For Trócaire, our enduring challenge is to help more people help themselves. So I ask you to help us
to deliver more for the poorest people. Simply sign and seal the enclosed tax form(s) now and we'll
take care of everything else.

Yours sincerely




Justin Kilcullen
Director, Trócaire.

PS: The cycle of poverty ends when you empower people - by returning your form(s) by
    Freepost by 15th of April, you'll empower many more. Thank you.

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Trócaire Taxback mailing 2011 - Letter

  • 1. Sample Name Sample House Sample Street Sample Town Sample County Trócaire Ref. No <SUPPORTER_ID> 25 March 2011 Dear <FORMAL SALUTATION> First of all, let me express my warmest thanks to you for your wonderful generosity. You very kindly donated IF(NET1>=0,€NET1 in YEAR1,) IF(NET2 >=0, , €NET2 in YEAR2,) IF(NET3>=0, , €NET3 in YEAR3,) IF(NET4>=0, , €NET4 in YEAR4) to Trócaire. It's because of your support that we have been able to continue our vital work helping the poorest people throughout the developing world. Right now, we're working harder than ever to ensure your donation provides a lasting, positive change to as many lives and communities as we can. By taking one simple action, you can help us to do even more. We're not asking you to make another donation - all we need is your signature and your PPS number. Signing up to Trócaire's Taxback campaign won't cost you a cent more. It won't impact on your tax status. It won't even take you five minutes to complete - but it will make a huge difference to the families and communities we support. Here's how it works: <FORMAL SALUTATION>, you gave <NET_TOT>. If you're a higher-rate PAYE taxpayer (at 41%) and fill in the attached IF(FORMS=1,"form","forms) with your PPS number we can claim back <HTAX_TOT> in tax from the Revenue Commissioners, making your donation worth €<GROSS_ HR_TOT> to Trócaire. Similarly, if you're a PAYE taxpayer at the standard rate of 20%, your donation of €<NET TOT> is actually worth €<GROSS_SR_TOT> to Trócaire by simply returning the tax IF(FORMS=1,"form","forms). By letting us reclaim the tax on your donations, you're helping us realise the true value of your generosity - at no extra cost to you. As I write, your donation is hard at work in Gedo, Somalia where your generosity has helped to train and deploy midwives to perform emergency obstetric surgery. In a country with one of the world's highest maternal death rates, this service provided by Trócaire is literally life-saving for many women. Thanks to the training funded by Trócaire, midwives were able to safely perform a Caesarean section and deliver a healthy baby boy, Ayanle Abdullahi, to his thrilled parents. Sahara's husband, Abdullahi Sheikh Duwane, says: "I am very happy about the outcome of my baby and wife and I express a big thank you to Trócaire staff, I will never forget this day." Contd. overleaf/...
  • 2. In devastated Port-au-Prince, Haiti, your donation is making a difference in the lives of people like Sylvie Charles Pierre (10) and her mother, Nicole. In spite of the destruction caused by the earthquake last January, Nicole can continue to send her daughter to the school run by the Sisters of St Joseph of Cluny. €160,000 donated by generous people like you is supporting the school to carry out repairs and to give each child a nutritious meal every day. Thanks to your generosity, Sylvie will receive an education for the next year and she - and other children like her - will continue to grow and learn in a safe and caring environment. “I hope Haiti will change,” Sylvie says optimistically. With your help, it will. We believe hope will also triumph over despair in Pakistan. In the aftermath of the floods Irish people donated €8.05 million to Trócaire. Your extraordinary response enabled us, and our local partners, to rescue over 20,000 people and distribute food and other items essential for survival to over 135,000 people. While our work is still in the relief phase, we have longer term plans to get people back to work, ensure they have enough food to eat and to deliver essential sanitation equipment. I guarantee you there will be many more stories of hope like this if you complete the form(s) for our Taxback programme. This year, we could claim back as much as €3 million worth of tax on donations received. It's a challenge but, with your help we know it's achievable. Thanks to you, we've already been able to bring hope, dignity and self-sufficiency to countless lives in developing countries through education, agricultural and health training. If everyone returns their completed forms can you imagine the difference an extra €3 million will make? For Trócaire, our enduring challenge is to help more people help themselves. So I ask you to help us to deliver more for the poorest people. Simply sign and seal the enclosed tax form(s) now and we'll take care of everything else. Yours sincerely Justin Kilcullen Director, Trócaire. PS: The cycle of poverty ends when you empower people - by returning your form(s) by Freepost by 15th of April, you'll empower many more. Thank you.