LinkedIn for Your Job Search

For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
February 20, 2023

2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare (no recording)
Workshop is interactive, Q/A & Parking lot
Red Arrows

3
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

4
Goals for session
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent(s) in LinkedIn
Research employers on LinkedIn & the Internet

5
LinkedIn - What is it & Why use it?
Over 875 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business

6
LinkedIn Profile - Introduction Card

7
LinkedIn Profile - Introduction Card

8
LinkedIn Navigation Tab - Home

9
LinkedIn Navigation Tab - My Network

10
LinkedIn Navigation Tab - Jobs

11
LinkedIn Navigation Tab - Messaging

12
A Very Important Messaging Setting!!!

13
LinkedIn Navigation Tab - Notifications

14
LinkedIn Navigation Tab - Me

15
LinkedIn Navigation Tab - Work

16
Adding a Custom Banner
Providing a custom banner enhances a profile

17
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size

18
This is the Upload
a Photo option
that allows you
to adjust the
image to size

19
Editing Your Profile Contact Info
Check your contacts for email & phone

20
Editing Your Profile Contact Info
Your contact info should include email & phone

21
LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/

22
Begin by identify a job title
LinkedIn makes suggestion based on key words

23
Default setting changes from high to low
Find jobs on LinkedIn that match your skills

24
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting activity updates & add media
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who’s viewed your profile?
11. Join Groups

25
Passport headshot photo with a professional appearance
Contrasting plain background
Name photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

26
Best Practice - Headline
List skills or provide
a UVP (unique value
proposition).
Never use the word
“Searching” or
“Opportunity” in
your headline! Save
that for your About
section.

27
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About

28
Great Example of an About Section

29
Best Practice - Skills
Three skills are displayed but you can have 50 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill

30
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save to add it to
your profile
Or type in a skill to
add it to your profile

31
You can select the role where you
gained the experience
Multiple positions can be selected
for the skill

32
You can select the role where you
gained the experience
Multiple positions can be selected
for the skill

34
Best Practice - Skills & Endorsements
Click on the editing pencil
to arrive at this screen.
Two options when clicking
on the 3 dots symbol.

35
Click on the symbol and drag the
skill to the new position.

36
Endorse connections to receive endorsements

37
Best Practice - LinkedIn Skills
When you click on the
Demonstrate Skills button it
opens this page
You can Demonstrate
transferable skills by writing
or recording a response that
will be included with relevant
job applications
Take Skill Assessments is a
feature that is getting traction

38
Demonstrate transferable skills by writing (200 - 4,000
characters) or recording a video response (2 minutes)
that will be included with relevant job applications

39
Completing Skill Assessments may benefit your job search

40
You are able to
earn the badge
by answering
questions
You can retake the
quiz if you do
not reach the top
30% level on the
first attempt

41
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

42
Best Practice - LinkedIn Job Search
LinkedIn has many tools to enhance job search
Covertly letting Recruiters know you are open to work
Overtly informing Everyone you are #Opentowork
Overtly informing Everyone you are #ONO
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create relevant job search agent(s) in LinkedIn

43
Best Practice - LinkedIn Job Search
LinkedIn suggestions based on profile, skills, company, etc.

44
Best Practice - #OpenToWork
Several options to select in step by step process

45
Several options exist
for the #OpentoWork
option.
Click on the Get started
hyperlink option to
start the step by step
process.

46
Add several job
titles that would
be appropriate
for you
The maximum
number of job
titles you can
insert is ten

47
Base pay,
benefits and
commute
distance can be
specified

48
Select preferred
schedule and
type of hours
you are seeking

49
Click on drop
down to select
All LinkedIn
members or
Recruiters
only
You can edit
#OpenToWork
status

50
Beware if you are
employed and
you select All
LinkedIn
members people
at your company
can view your
status

51

52
You can post your #OpenToWork status
The post should be concise and focused

53
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent

54
Searches can be filtered on many criteria & saved

55
Manage Job Alerts be editing or deleting
Option for Job recommendations from LinkedIn

56
Edit alert for Daily or Weekly updates & notifications

57
Apply button redirects you to company website
LinkedIn Job Applications

58
The Apply button may prompt you to share your profile
LinkedIn Job Applications

59
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

60
LinkedIn Easy Apply Application
Easy Apply takes
you through
several screens for
the application
process.
Paul Cameron
counsels on why
not to use a
LinkedIn Resume

61
LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

62
LinkedIn Easy Apply Job Application
One step in the application
process is sharing your
work experience section but
only includes a limit of ten
positions
Self identification are other
questions that may be
included
You have an opportunity to
review the application
before submitting it

63
Job Tabs - Interview Prep
LinkedIn has multiple features for job search

64
Interview Prep provides sample Q & A with video & tips

65
Categories button offers additional questions

66
Play video to understand framework & read tips

67
LinkedIn allows for verbal and/or written practice

68
The Job Seeker
Guidance
option in the
Jobs tab
introduces
LinkedIn
Learning
Job Tabs - Job Seeker Guidance

69
Analytics & Resources
Your Analytics & Resources are only visible to you

70
Best Practice - Your Activity
Posting can be about
articles, recognition, etc.
Try to include an article
hyperlink, image or
video
Click on Show all activity
at the bottom to view
additional content

71

72

73
Best Practice - Add Media
Slideshare stores files to share on your profile/posts
Use in Posting, About, Featured or Work Experience

74
Three levels of connections
Your LinkedIn Network - 1, 2 or 3?

75
Make your
invite more
personal!
Best Practice - Build Your Network

76
LinkedIn recommends connections, alumni, etc.

77
Click on blue Connect button

78
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

79
Make it personal and engaging
There is a limit of 300 characters

80

81
2nd Level – Click Connect Button, Message Locked

82
2nd Level – Click connect or Message group member

83
3 dots
reveal
several
options
including
Connect

84
Building Your LinkedIn Network or Not

85
Building Your LinkedIn Network or Not
Another way to
remove
connections is
to view the
individual on
the network tab

86
Best Practice - Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written for you
You review it to approve and post or ask for a revision
Lastly, are your recommendations current?

87

88
First step is identify who to ask by typing a name

89
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop
down menus

90
Third step is to
customize the
request and
offering an idea
for their
comments.
Finish writing the
note and click on
the Send button
to complete.

91
Best Practice - Follow Companies
LinkedIn lists your
interests at the end of
your profile page
Keep current with your
target companies
LinkedIn enables you to
easily view news &
jobs

92
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page

93
Like,
Comment or
Repost to
engage with
a company

94
Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company

95
Best Practice - Search Companies

96
Best Practice - Who Viewed You?
LinkedIn tracks the
last 90 days of
viewing history
The most recent five
people are identified
viewable with a free
account except those
that want to remain
anonymous

97
Best Practice - Join Groups
LinkedIn lists your
interests at the end
of your profile page

98
Best Practice - LinkedIn Groups
Two ways
to access
your
LinkedIn
Groups

99
Not all
Groups
are
created
equal
Vary with
members
#s and
activity

100
You can manage
notifications,
change settings
or leave a group

101
You can view &
search the
members of a
group
This makes it easy
to message a
non-connection

102
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups

103
LinkedIn Searching
Find people, companies, groups, etc. using search
Type in name or subject and press Enter key

104
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters

105
LinkedIn Searching
Clicking All filters opens a dialogue box on the right

106
LinkedIn Searching
Location is a great search filters

107
LinkedIn Searching
All filters displays Company, School, Industry

108
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter or Talent Acquisition at a company

113
LinkedIn Settings
There are three
profile viewing
options

114
LinkedIn Settings
Options for
the job
seeking
preferences
section

115
LinkedIn Settings
Manage your
settings
and
resumes
under Job
Application
Settings

116
McHenry County Workforce Network
February Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com

117
Success Stories
Kelly C. – Customer Service
Improved her profile after workshops to get found & hired
Connie K. – CSX Manager
Attended workshops and “never imagined….I would get this offer and salary”
Liz Z. – Graphic Design
Incorporated my recommendations from Zoom sessions and offered job
Lana H. – IT Support
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!

118
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Monday February 27, 2023 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday March 1, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday March 6, 2023 from 10:00am to 12:00pm
Network to Success Job Club
Boost Your Job Search by Volunteering
Wednesday March 8, 2023 from 1:00pm to 3:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn for Your Job Search

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