LinkedIn for Your Job Search

For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
January 17, 2022

2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows

3
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

4
Goals for session
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

5
LinkedIn - What is it & Why use it?
Over 780 million professionals use LinkedIn
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
Corina Eliason at ForeSee
Find Employment Opportunities

8
LinkedIn Navigation Tab - Home

9
LinkedIn Navigation Tab - My Network

10
LinkedIn Navigation Tab - Jobs

11
LinkedIn Navigation Tab - Messaging

12
Important Messaging Setting!!!

13
LinkedIn Navigation Tab - Notifications

14
LinkedIn Navigation Tab - Me

15
LinkedIn Navigation Tab - Work

16
Editing Your Profile
The pencils are an editing tool for your use
1600 x 400 pixels is suggested banner size

17
Editing Your Profile
Providing a custom banner enhances a profile Select a
photo that reflects position or industry

18
Editing Your Profile Contact Info
Check your contacts for email & phone

19
Your contact info should include email & phone

20
Websites can
will be labeled
with generic
term.
The can be
labeled as
other and
customized.

21
LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/

22
Begin by identify a job title
LinkedIn makes suggestion based on key words

23
Default setting changes from high to low
Find jobs on LinkedIn that match your skills

24
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?
11. Join Groups

25
Passport headshot photo with a professional appearance
Contrasting plain background
Name photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

27
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
It’s critical that you start your headline with your most
important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuance

28
Best Practice - Headline
Include Skills in your headline & work experience
NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious,
Value-Add, Expert, Ninja, Guru
Buzzwords to Remove from Your LinkedIn Profile

29
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About

30
3 featured skills but 50 in total - Add a new skill or reorder them
Best Practice - LinkedIn Skills

31
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add

32

33
Type a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched

34
You choose which
three skills to
feature by
clicking the green
pin to select a
different skill
Reorder skills by
selecting &
dragging the
symbol

35
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

36
LinkedIn Profile – Skills Nuance

37
Best Practice - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.

38
Best Practice - #OpenToWork
Reconfigured LinkedIn from previous versions

39
Add several
job titles that
would be
appropriate
for you

40
Commute time
or job
locations can
be specific or
general

41
Select
preferred
job type:
Full-time,
Part-time
Contract,
etc.

42
Click on
drop down
to select All
LinkedIn
members
or only
recruiters

43
You can post
your
#OpenToWork
status
The post can be
edited and
customized to
you

44
You can post your #OpenToWork status
The post should be edited and customized for you

45

46
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent

47
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

48
Manage Job Alerts be editing or deleting
Option for Job recommendations from LinkedIn

49
Edit alert for Daily or Weekly updates & notifications

50
Apply button redirects you to company website
LinkedIn Job Applications

51
The Apply button may prompt you to share your profile
LinkedIn Job Applications

52
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

53
LinkedIn Easy Apply Application
Easy Apply
takes you
through
several
screens for
the
application
process.

54
LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

55
Saved resume can be sent & option for cover letter

56
Another step in the
application process
is sharing your
work experience
section.
Note that my profile
exceeded the limit
of ten responses.
Two additional
positions were not
included.

57
Education needed
additional
information to
process my
application
My dates attended is
NOT listed on my
profile

58
The process can
include self
identification info
My dates attended is
NOT listed on my
profile

59
The process can
include self
identification info
And additional
standard screening
questions that are
typically part of the
online application
process for any
position

60
Paul Cameron counsels on using LinkedIn Easy Apply

61
Best Practice - Activity Dashboard
Dashboard is only visible to you

62
Best Practice - Your Activity
Posting can be
about articles,
recognition, etc.
Try to include an
article
hyperlink, image
or video
Click on See all
activity to view
additional
content

63

64

65
Information about the individuals viewing your posts

66
Best Practice – Add Media
Slideshare stores files to share on your profile/posts
Use in About, Featured or Work Experience sections

67
Three levels of connections
Your LinkedIn Network – 1, 2 or 3?

68
Make your
invite more
personal!
Building Your LinkedIn Network

69
LinkedIn recommends connections, alumni, etc.

70
Click on blue Connect button

71
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

72
Make it personal and engaging
There is a limit of 300 characters

73

74
2nd Level – Click Connect Button, Message Locked

75
2nd Level – Click connect or Message group member

76
3rd Level - Click on 3 dots to connect

77
3 dots
reveal
several
options
including
Connect

78
Building Your LinkedIn Network or Not

79
LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written for you
You review it to approve and post or ask for a revision
Lastly, are your recommendations current?

81
First step is identify who to ask by typing a name

82
Second step is to define relationship and position

83
Select answers from the drop down menu

84
Third step is to write a request

85
Complete request and click on Send button

86
Best Practice - Follow Companies
LinkedIn lists your interests on the page bottom

87
LinkedIn lists
your interests
at the end of
your profile
page

88
Keep current with your
target companies
LinkedIn enables you to
easily view news &
jobs

89
LinkedIn company page features many details

90

91

92
Best Practice - Search Companies

93
Best Practice - Who Viewed You?
Review from the home or profile page

94
Best Practice - Who Viewed You?
Last five people
are viewable with
a free account

95
LinkedIn Groups
Two ways
to
access
your
LinkedIn
Groups

96
LinkedIn Groups
Not all
Groups
are
created
equal
Vary with
members
#s and
activity

97
LinkedIn Groups
You can manage
notifications,
change settings
or leave a group

98
LinkedIn Groups
You can view &
search the
members of a
group
This makes it easy
to message a
non-connection

99
LinkedIn Groups
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups

100
LinkedIn Searching
Find people, companies, groups. Etc. using search
Type in name or subject and press Enter key

101
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters

102
LinkedIn Searching
Clicking All filters opens a dialogue box on the right

103
LinkedIn Searching
Location is a great search filters

104
LinkedIn Searching
All filters displays Company, School, Industry

105
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter or Talent Acquisition at a company

110
LinkedIn Settings
There are three
profile viewing
options

111
LinkedIn Settings
Options for
the job
seeking
preferences
section

112
LinkedIn Settings
Manage your
settings
and
resumes
under Job
Application
Settings

113
McHenry County Workforce Network
January Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: mcwnbennett@hotmail.com

114
Success Stories
Kelly C. – Customer Service
Improved her profile after workshops to get found & hired
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Liz Z. – Graphic Design
Incorporated my recommendations from Zoom sessions and offered job
Lana H. – IT Support
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!

115
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Wednesday January 19, 2022 from 10:00am to 12:00pm
Network to Success Job Club
Social Media in Job Search
Wednesday February 9, 2022 from 1:00pm to 3:00pm
Resumes, Cover Letters and Applying Online
Wednesday February 14, 2022 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday February 16, 2022 from 10:00am to 12:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn for Your Job Search

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