Learn about the basics for creating a professional profile and utilizing the tremendous amount of information on LinkedIn. Topics include an overview of LinkedIn and its general usage, building your network of connections, identifying LinkedIn Groups to join, and searching individuals, companies, and jobs. Learn about creating a job search agent and the options for job applications using LinkedIn. Additionally, discover the best practices or activities for getting the most out of LinkedIn.
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Zoom controls are at the bottom of the screen
Moving cursor will display the control bar
Zoom Controls
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The chat feature allows you to ask question
Type message and hit enter to send message
Zoom Controls
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Introduction & Notes for session
Introduction
Professional Career in Media & Marketing Research
MCWN Volunteer & Contractor
Career Coach Corner Blogger, Podcaster & Presenter
General Notes for Today
My contact info is on last slide
Presentation file will be available on SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows
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Outline & Goals for session
Outline
Why LinkedIn?
Enhancing your profile
Best Practices
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn
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LinkedIn - What is it & Why use it?
Over 700 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
Find Employment Opportunities
Network, Network, Network!!!
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LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?
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Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo
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Best Practice - Headline
Include Skills in your headline & work experience
NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
2018 top ten overused buzzwords on LinkedIn used last year
Specialize, Experienced, Skilled, Leadership, Passionate,
Expert, Motivated, Creative, Strategic, Focused
2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious, Value-Add, Expert,
Ninja, Guru
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• The About section could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job titles, work experience, defined skills and
industry keywords
• Paragraph two should show how you have added
value to a previous employer - recap a story or more
(STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Best Practice - About
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Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Best Practice - LinkedIn Skills
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Best Practice - LinkedIn Skills
Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched
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Best Practice - LinkedIn Skills
You choose which three skills to feature by blue pin
Reorder skills by selecting & dragging the
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Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
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Best Practice - #OpenToWork
It is confirmed once you click add to your profile
This includes options to manage your job alerts
LinkedIn offers to start a post with the info
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Best Practice - #OpenToWork
You can post your open to work #OpenToWork
The post can be edited and customized to you
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Best Practice - #OpenToWork
Final results of #OpenToWork setting
Green Arc around your profile photo
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Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search
Best Practice - Job Search Agent
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LinkedIn Easy Apply Job Application
The next step in the
application process
is sharing your
work experience
section.
Note that my profile
exceeded the limit
of ten responses.
Two additional
positions were not
included.
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Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Building Your LinkedIn Network
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Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network
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LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive a notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?
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McHenry County Workforce Network
McHenry County Workforce Network Website
October Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Guide to a Winning Interview
Wednesday October 7, 2020 from 1:00pm to 3:00pm
NTS - Effective Networking in Your Career
Wednesday October 14, 2020 from 1:00pm to 3:00pm
LinkedIn Strategic Guidelines
Wednesday September 23, 2020 from 1:00pm to 3:00pm
89. Questions?
Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin