1. DON “BROOKS” WOLFE
609 Pinewood Drive ● Apex, NC 27502
brookster1959@gmail.com ● 919-280-6315
www.linkedin.com/in/brookswolfe
BUSINESS DEVELOPMENT PROFESSIONAL
Specializing in the Sales & Marketing of Modular Construction
Results-focused Business Development Professional with extensive sales & marketing experience in
the modular construction industry serving mixed-use developments, senior living, resort areas,
military, and student housing. Adept at developing marketing strategies, cultivating new business,
and increasing profitability. Strong leader and business partner with excellent relationship
building and communication skills. Core competencies include:
• Strategic Sales Leadership • Product Development/Launch • Sales Channel Optimization
• Tactical Business Planning • Market/Competitor Analysis • C-Suite Sales Presentations
• Sales Forecasting/Budgeting • Internet/Email/Direct Marketing • Key Customer Relationships
PROFESSIONAL EXPERIENCE
HI-TECH HOUSING, Bristol, IN 11/2012 – Present
Modular Construction Consultant
Hired to drive sales for this leading manufacturer of custom modular homes and commercial
modular construction. Responsible for identifying commercial project opportunities and
developing a distribution base for custom single family homes.
• Negotiated a contract for 2 student housing projects located in Slippery Rock, Pennsylvania
and Rochester, New York with a national student housing developer and operator based in
Charlotte, North Carolina.
• Implemented Nimble CRM to track leads, improve customer service, and shorten the length of
the sales cycle.
ALL AMERICAN GROUP (ALL AMERICAN HOMES,) Rutherfordton, NC 2005 – 10/2012
National Accounts Manager – (2011-2012)
Played integral role in the development of a strategic marketing plan to identify niche markets
where modular construction solutions would add value. Identified and expanded markets to
maximize revenue generation. Identified emerging strategy of modular solutions for urban mixed-
use developments and resort housing. Member of the Urban Land Institute.
• Built a pipeline of commercial projects from zero to $121 million in a 16-month timeframe
through networking and utilizing a professional network of architects, developers, commercial
general contractors, finance institutions, and other housing and construction organizations.
• Secured two Veterans Administration “Enhanced Use Lease” projects under a manufacturer
and developer agreement with 49 potential Veterans Administration projects over 5 - 7 years.
National Retail Sales Manager (2010 - 2011)
Oversaw all sales and marketing functions, developed strategic marketing plan, and established a
retail sales center protocol for company owned home stores. Managed 22 construction, sales, and
support personnel.
• Implemented a plan to study potential market areas, developed structured sales training, and
created a customer follow-up program tied into NetSuite and Landslide CRM programs.
• Developed and completed financial pro-forma’s for potential new home locations.
2. DON “BROOKS” WOLFE Page 2
Division Sales Manager (2005 – 2009)
Provided leadership to 24 sales associates challenged to maintain sales momentum in a declining
housing market. Responsible for the development and execution of a strategic plan to expand and
improve the North Carolina builder distribution base. Managed a $35 million budget.
• Developed and implemented a strategic plan for the expansion and improvement of the North
Carolina builder base resulting in a 34% increase in new builders accounting for 21% of all sales
in 12 months. This increase in sales allowed the Company to maintain its sales momentum
despite the devastating impact of the economy on the housing industry.
• Led a cross functional team in the development and launch of a new product line of homes.
These new homes accounted for 26% of all sales within 12 months of launch.
• Developed sales systems, processes, and measurement tools implemented companywide.
Reduced average finished goods in yard by 50% by verifying requested shipment dates of
homes and holding builders accountable.
• Facilitated meetings between production, purchasing, engineering, quality assurance, sales,
and service departments to resolve service issues and develop Standard Operating Procedures.
Outcome after a 12 month period was a 32% drop in service costs.
• Received “Star Performer” Award on two occasions recognizing exemplary performance.
SPECIAL PROJECTS – ALL AMERICAN GROUP
(2009 – 2012)
• Led team negotiations with a New Orleans developer to build model homes for a community
rebuilding project. Anticipated production of 100-200 homes annually in blighted urban areas.
• Worked closely with a military privatization team to respond to a Request for Qualifications
and Request for Proposal. Coordinated preliminary drawings and pricing.
• Developed data bases of developers specializing in student housing, LIHTC & Hope VI
affordable housing projects and HUD 221 D4 financed multi-family projects.
Additional Housing Industry Experience (1995–2005) as a sales representative and sales manager
for Champion Home Builders, Regional Sales Manager for Handcrafted Homes, and New Home
Counselor for Centex Homes.
EDUCATION/PROFESSIONAL DEVELOPMENT
Indiana & Purdue University at Fort Wayne (IPFW), Fort Wayne, IN
Fonville Morisey Real Estate – Fundamentals of Real Estate
Cisco Systems – Sales Expert Small to Medium Business Solutions
Green Building Science Institute: Green Building Sciences for Modular Construction
Dale Carnegie Course Graduate and Assistant Instructor
COMPUTER SKILLS
Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
NetSuite CRM • Landslide CRM • Nimble CRM • Microsoft Dynamics CRM