7 steps to become a future proof organisation - Ward Hemeryck - Duval Union Consulting
inspiratiesessie voor genomineerde ondernemers van de Ondernemersaward 2018
4. HOW WE HELP YOU BECOME
THE FUTURE PROOF ORGANIZATION
FUTURE PROOF
BRAIN
FUTURE PROOF
BODY
FUTURE PROOF
HEART
+ +• Understanding & insights
on impact of digital
• Shared by all vision on
the future of the company
• Clear transformation strategy
• Creation of practical roadmap
• Assessment of current digital
readiness of co-workers
• Transformation governance &
skills
• Revisit of the current
channel approach
• Strong mothership and agile
speedboats
• Change current executive
mindset
• Solve customer problems
• Employee centricity thinking
• Customer Centricity thinking
17. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
18. YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
This IS our story
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want
to wait a
week
NEW
25. WHEEL
OF
CHANGE
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
New experts and
our peers decide
what matters
People participate,
share and co-create
their future
Technology becomes
part of everything
we do
The relationship
with the market
changes
New experiences
in product, service
& packaging
The position in the
value chain changes
Mobile gives access to
everything, everywhere,
every time
27. New Business Models
+
Traditional Business Models
-
Traditional Players
-
New Players
+
Business as
Usual
Adapt &
Overcome
A Perfect Storm
Smart Tech does
Smart Business
28. “Leading the
market to the
future of premium
flooring
everywhere”
OUR NORTH STAR VISION…EXAMPLE
31. DIGITAL AGENDAACCELERATIONFOUNDATION
ONLINE ARCHITECTURE (data, site, mkt automation, transactional, …)
DIGITIZATION/TRANSFORMATION GOVERNANCE
Internal
Onboarding
Communicate &
clarify the North
Star vision
internally
Launch digital
leadership
program
Assess, contain
and develop
digital savviness of
employees
Build Partnerships
Proactively
Build partnerships with
digital dealers and content
platforms to be the best
possible partner.
Be open and proactive to
innovation
Build the Unilin Radar to hunt
for innovation, startups,
business models in the flooring
space and beyond.
PEOPLE,PROCESS,
PLATFORM
PORTFOLIO GUIDE CLAIMING AFTER SALES INSTALLER COMMUNITY
INSTALLER MARKETPLACE
INSTALLATION PACKAGE DEAL
HYBRID CUSTOMER JOURNEY
INSTALLER KICKSTARTER
Claim strong
gatekeeper
position
Create Content &
Services on top of
Products. P=E+R
Dealer/wholesaler
onboarding
Show dealers and wholesaler
that the world is changing and
that we can succeed if we work
together. Show the hybrid
customer journey plans
COMPLEX PORTFOLIO COMPLEX AFTER SALES NEW SLA INSTALLER SCARCITY
MAIN PROBLEM DOMAINS
48. Digital (at the
sideline)
Digital in
the coreThe Government
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to
@geworpene
68. @geworpene
"We always overestimate
the change that will occur
in the next two years and
underestimate the change
that will occur in the next
ten. Don't let yourself be
lulled into inaction."
Bill Gates