In this presentation we focus on How Search Engine Optimization Can Help Improve Your Home Inspection Business.

1. HOW SEO CAN HELP GROW YOUR
HOME INSPECTION BUSINESS
Brock Murray, Director of Web Marketing
www.seoplus.ca | @seopluscanada | brock@seoplus.ca

2. BEFORE WE START…

3. REQUIREMENTS
Website (preferably on a CMS – ie WordPress)

4. IF YOU DON’T HAVE ONE…
GET ONE!

5. WHAT IS SEO?
Search Engine Optimization (SEO) is the process of Improving the visibility of a website or a
web page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) search
results.
In general, the earlier (or higher ranked on the search results page), and more frequently a
site appears in the search results list, the more visitors it will receive from the search
engine’s users.
(Source: Wikipedia)

7. Why Choose SEO
of online traffic to business
websites comes from search
engines.
It provides credibility and
trust for your business.
It’s the most cost-effective
way of driving targeted
traffic to your website.
93%
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Your competitors are doing
it.

8. ORGANIC SEO

9. Organic Search vs. Paid
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10. Organic Search vs. Paid
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11. Click-through-rates by Position
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33% 18% 11% 8% 6%
#1 #2 #3 #4 #5
SEARCH TERM:
HOME INSPECTION OTTAWA
VOLUME: 320 / MONTH
1. 105/MONTH
2. 58
3. 35
4. 26
5. 19

12. Main Factors of SEO
Page speed, Mobile-friendly,
Fresh, unique content
URL structure
domain age
Backlinks,
Local Citations
+1s, shares, likes
On-page
Factors
Off-page
Factors
Social
Networks
URL Factors
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13. BACKLINKS ARE VITAL TO SEO
Quality backlinks = authority
Backlinks continue to be the primary
factor in ranking websites

14. BACKLINKS ARE VITAL TO SEO

15. SOCIAL SIGNALS MATTER
Social Shares are becoming integral
to any SEO campaign
Social Signals are thought to factor
about 5% of Google’s Ranking
Algorithm
Allow your customers/prospects to
find you easily

16. Bad SEO Techniques
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Paid links Stuffing Cloaking Hiding Link Spam

17. The SEO Pyramid
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Social
Link Building
Keyword Research
& Targeting
Accessible, Quality Content
On-site User,
Engagement,
Social Media,
Viral Marketing...
Keyword
brainstorming,
Anchor text, H1s,
Metas, Text...
Link creation,
Scalable,
Content-based
Link Strategies...
URL structure, Sitemaps, Bot Accessibility...
(THINK BLOGGING!)

18. LOCAL SEO

19. Google My Business
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20. Google My Business
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21. TOP 5 RANKING FACTORS
FOR LOCAL SEO

22. Category Associations
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1. CATEGORY ASSOCIATIONS

23. Physical Address
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2. PHYSICAL ADDRESS

24. Structured Citations
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3. CONSISTENCY OF STRUCTURED CITATIONS

25. Reviews
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4. REVIEWS

26. Domain Authority
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5. DOMAIN AUTHORITY OF WEBSITE

27. MY #1 TIP: BLOG!

28. COMPELLING CONTENT IS KEY
!
Do not to copy content directly from
other sites (duplicate content penalty)
© Run your content through a
Copyscape filter
New, Unique & Consistent Content
= Strong & Popular Online Presence

29. ESTABLISHING CONSISTENT RANKINGS
1 Frequent crawls = quick indexing
2
3
4
5
Your site gains authority.
Your site becomes a trusted
resource.
Your content is more likely to be
shared socially.
Increase return frequency of visitors

30. BLOG POSTING BEST PRACTICES
1 Use creative headlines
2
3
4
5
Link to old posts, other blogs
Proper canonical URL structure
/why-a-college-diploma-is-the-new-high-school-diploma/
Use an SEO plugin! YOAST
SEO
Encourage conversation (comments)

31. HOW DOES BLOGGING INCREASE BACKLINKS?
Great Content
Shares
Mentions =
Links
Natural
Backlinks

32. INCREASE IN LONG-TAIL KEYWORDS
Long-tail keywords are less popular
keywords due to lower competition
and lower search volume
Allow for higher relevancy in SERPs
Attracts targeted visitors, leading to
higher conversion rates

33. Get in Touch
Address (Head Office)
1122-2720 Queensview Drive
Ottawa, ON K2B 1A5
Phone & Fax
Phone : (613) 866-9327
Toll-free: (866) 980-PLUS (7587)
Additional Locations
Toronto: (647) 557-3523
Calgary: (587) 316-2141
Web
Website: www.seoplus.ca
Email: info@seoplus.ca
Social Media
Twitter: twitter.com/seopluscanada
Facebook: facebook.com/seopluscanada
Google+: google.com/+seoplusca
Skype
You can set up an Online chat
with us via Skype
Username: seopluscanada
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