This presentation was made featuring strategies on how the website we chose, mine being the BBC Travel webpage, could be improved upon.

1. How to Make the BBC Travel’s
Web Presence The Best It Can Be
By Brittany O’Connor
Improving Your Site

2. What You’re Doing Right
 Great content
 Articles, photo collages, videos, blog post
 Variety of content
 Gift guides, games, opinion pieces, etc.
 Easy access to other social media sites (Facebook,
Twitter, Pintrest and Instagram)

3. What Needs Fixing
 Overall image of BBC Travel
 Boring website and blog design
 Too many advertisements – takes away from the
reader’s experience
 Not enough articles to retain readers
 Effects both main website, Tumblr blog and other social
media accounts

4. Current Website Problems
Advertisement

5. Current Website Problems
Article Featured for Almost TWO Months

6. Current Website Problems
Scrolling Issue and Another
Advertisement

7. Current Website Problems
MORE Advertisements!

8. Other Issues
 Non-frequent publishing of articles
 Confusing layout
 No section just for the published blogs (ex: How I Quit
My Job To Travel)
 Lack of exposure for this section of BBC

9. How to Solve These Problems
 Non-frequent publishing of articles
 Hire more writers! People will be driven away from the site if it continues to
have a lack of content. The world is big a place, so there should not be a
shortage of things to write about!
 Confusing layout
 Things need to be organized in a more linear way, rather than everything
scattered in a mess of advertisements
 No section just for the published blogs (ex: How I Quit My Job To Travel)
 People want a single place to find these articles, so make one tab just for
them
 Lack of exposure for this section of BBC
 Have other BBC sections (such as the main one or the News section) share
more of the articles on their social media accounts that the travel section
publishes, thus drawing in more readers

10. Tumblr Blog - Current
http://bbctravel.tumblr.com/

11. Problems with Current Blog
 Only posts pictures with links to articles
 Infrequent publishing
 Caused by ONLY posting when an article has been
written
 Looks more like an Instagram account with just having
pictures
 Not utilizing everything else that Tumblr offers
 Videos, quotes, chats, audio, etc.

12. Tumblr Blog - Now
http://trekkingwiththebbc.tumblr.com/

13. What Was Fixed
 More color!
 Inviting blog title
 Posts more than just when an article is written (such
as photo sets, lists of foods to eat when in a certain
country, quotes and videos)
 Making full use of the other features Tumblr offers

14. Improvements Needed for Actual
Website
 Update more frequently
 Make it more linear to find articles
 Ads all in one place
 Make it more inviting

15. Before
http://www.bbc.com/travel

16. After
http://baoconn1.wix.com/trekkingwiththebbc

17. What Was Fixed
 New, beautiful and animated background for each
page
 Featured headlines
 Simple navigation tabs at top of page (perfect for
adding the How I Quit My Job To Travel blogs)
 Upcoming Events page
 Ability for audience to submit story

18. Added Upcoming Events Page
Simple yet effective way to get new information to audience

19. Final Thoughts
 More articles NEED to be written to keep people
coming back
 Website needs to have better layout and ad
placement
 Tumblr blog needs to utilize other features of the site
other than photos and link posts
 Travel and exploring the world is exciting – so the
BBC Travel sites should be too!

20. Resources Used
 http://baoconn1.wix.com/trekkingwiththebbc
 http://bbctravel.tumblr.com/
 http://trekkingwiththebbc.tumblr.com/
 http://www.bbc.com/travel