This document provides a matrix for segmenting different types of audiences including C-Suite executives, IT decision makers, engineers and developers, journalists, analysts, and influencers. The matrix also includes categories for brands, competitors, topics related to data security, cloud security, threat detection, malware, security operations, remote working, data privacy, risk management, video conferencing, artificial intelligence, and cloud infrastructure.

1. C-Suite
Executives
Business
Decision
Makers
IT Decision
Makers
Senior IT
Professionals
Engineers &
Developers
Tech
Journalists
Business
Journalists
Analysts Influencers
Brand Mentions
Competitor
Mentions
Data
Security Cloud Security Scaling security
Threat Detection &
Monitoring
Malware &
Ransomware
SecOps & Hackers
Security & Remote
Working
Data Privacy
Managing Risk &
Enabling Value
Secure Video Calls
and Conferencing
Artificial
Intelligence
Cloud
Infrastructure
MULTI-SEGMENT AUDIENCE MATRIX