A slide that segments the IT audience into smaller sub-groups of engineers, developers, CIO/CTO and security architects. This type of audience analysis is meant for B2B marketing.
2. Multi-Segment
Audience Intelligence
Noun
Definition of Multi-Segment Audience Intelligence
dissects and clusters sub audiences – analyzing each of their sharing
habits, conversational patterns, demographics and psychographics in
order to get actionable and defendable insights that you can use to
make data-informed decisions.
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