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Corporate Social Media Summit 2011 #csmsf

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Michael Brito | Zeno Group
Michael Brito | Zeno Group
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Lay the foundations for future business success: where should social media fit in your business? TWEETABLE MOMENT … Lay the foundations for future business success: where should social media fit in your business? w/@britopian @jeanetteg @miad @julietweets
The Social Customer Is Causing Business to Humanize It’s Business Operations THE EVOLUTION OF SOCIAL BUSINESS 2008 to present SOCIAL BUSINESS 2003 to present SOCIAL BRAND 1995 to present SOCIAL CUSTOMER ,[object Object]
Organizational models are formed to include social media
Organizational silos are torn down between internal teams
Governance models and social media policies are created

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Corporate Social Media Summit 2011 #csmsf

  • 1. Lay the foundations for future business success: where should social media fit in your business? TWEETABLE MOMENT … Lay the foundations for future business success: where should social media fit in your business? w/@britopian @jeanetteg @miad @julietweets
  • 2.
  • 3. Organizational models are formed to include social media
  • 4. Organizational silos are torn down between internal teams
  • 5. Governance models and social media policies are created
  • 6. Social becomes an essential attribute of organizational culture
  • 7. Technology Innovation gives customers a voice
  • 9. Amplified voice across the social web and beyond
  • 10. Google indexing critical conversations about companies
  • 11. Social Customers are trusted amongst their peers as influence grows
  • 12. Companies and brands join Twitter, Facebook and create corporate blogs
  • 13. Engage with the social customer in various channels
  • 14. Social Media teams are forming slowly yet dispersed
  • 15. Small budgets are allocated on a project basis to social media engagement and community buildingTWEETABLE MOMENT … @britopian says the social customer is causing business to humanize its business operations #socialcustomer
  • 16. The Social Customer is a Global Challenge …. and an Opportunity EUROPE 31% comment on blogs 27% comment in forums 20% uploaded a video online 39% uploaded a photo online 63% watch a video online 13% actively blog LATIN AMERICA 49% comment on blogs 35% comment in forums 41% uploaded a video online 56% uploaded a photo online 74% watch a video online 27% actively blog ASIA PACIFIC 42% comment on blogs 43% comment in forums 29% uploaded a video online 50% uploaded a photo online 65% watch a video online 37% actively blog TWEETABLE MOMENT … @britopian says that the social customer behaves differently in every region; tools change all the time .. Behaviors rarely change
  • 17. From Social Brand to Social Business TWEETABLE MOMENT … @britopian says that a social brand is externally focused. A social business is centered around operations and change management
  • 18. Change Management is Key to Social Business Transformation TWEETABLE MOMENT … @britopian says that a social business is built upon 3 pillars – people, process and technology #socialbiz