Dave Allan, Founder ?WhatIf! speaking at Vision

1. Leadership
in the age of innovation
May 2016
Dave Allan
Founder and Chairman, ?What If!

2. ?WHAT IF!
Cognitive fluidity
2

3. ?WHAT IF!
Isolated cognitive
domains
Connected cognitive
domains
Early
human brain
Modern
human brain
3

4. ?WHAT IF!
The business world
is going through the
same change today.
4

5. ?WHAT IF! 5

6. ?WHAT IF! 6
S C I E N C E & I P
T A L E N T M O N E Y
M A N U F A C T U R I N G
& D I S T R I B U T I O N

7. ?WHAT IF! 7

8. ?WHAT IF! 8

9. ?WHAT IF! 9
I P E X P L O S I O N
N E W T A L E N T
E X P L O S I O N
C A P I T A L
M A N U F A C T U R I N G
& D I S T R I B U T I O N
R E V O L U T I O N

10. ?WHAT IF! 10

11. ?WHAT IF! 11

12. ?WHAT IF!
And I haven’t
mentioned…
12

13. ?WHAT IF! 13
The Internet

14. ?WHAT IF!
The worlds first….
14
x xM A N Y
T O M A N Y
L O W C O S T U N R E G U L AT E D
Communication and data platform

15. ?WHAT IF! 15
Taylor Swift
Every day
+10b
PewDiePie
+76m
followers
+10b
downloads
+2m
available listings
‘messages’ sent

16. ?WHAT IF!
This is all having
a huge impact on
who we are and
how we behave
16

17. ?WHAT IF! 17
Meet Generation Innovation

18. ?WHAT IF! 18
Real Holly... Digital Holly...

19. ?WHAT IF!
Meet Generation Innovation
19
Have craving
to create things
others love
72%
61%
62%Not afraid
to fail
72%
Life is like an App
– there’s always a
new versions
around the corner
Consider A.D.D.
as a competitive
advantage
88%
Improvement
= default

20. ?WHAT IF! 20
You are…
…so you can be scared, excited or both.
…doing business
in a fundamentally
different world…
…interacting in
a fundamentally
different way...
…with
fundamentally
different people…

21. ?WHAT IF! 21
7 trillion dollars of value
created in last 30 years

22. ?WHAT IF!
Today is a
conversation about
the so what…
22

23. ?WHAT IF! 23
Building
Different not
just better.
Experimentation
beats strategy
The new
leadership
balancing act

24. ?WHAT IF!
Building different
not just better.
24

25. ?WHAT IF!
dependent on fading
revenue stream
“70% of senior execs confessed
they knew their organisation would
struggle over the next 2-3 years.”
72% 39%
think business model
already out of date
25

26. ?WHAT IF!
The New Reality
“We’re up against Fever Tree. They have a
bunch of dedicated, entrepreneurial people
working with passion and purpose. We
have a small team spread over multiple
brands and saddled with processes and
data that shackle them…
How can we compete?”
Innovation Director of a UK soft drinks company
26

27. ?WHAT IF!
Like it or not
you just have too!
27

28. ?WHAT IF!
Battle on with
the OLD Playbook
Start using
the NEW Playbook
Keep mining the
current market
Analysing the world today
Behave as employees
Categorise through
segmentation and data
Confidence through market
research
Create and own new markets
Imagining the world to come
Be like entrepreneurs
Categorise through
imagination and inspiration
Confidence through
experimentation
The big new conversation
28

29. ?WHAT IF!
growth
rather than the icing on the cake
29
Innovation as the
true engine
of
We have to install

30. ?WHAT IF!
G A M E
PLAYING
G A M E
EVOLVING
G A M E
CHANGING
A broader conversation

31. ?WHAT IF!
Define your innovation
31
INCREMENTAL STRETCH GAME
CHANGING
Culture,
mind-set, tools
and process
Breakthrough groups
Investment + VC
In-house
strategic development

32. ?WHAT IF!
And build an eco-system to support it
32

33. ?WHAT IF!
Experimentation
beats Strategy
33

34. ?WHAT IF! 34

35. ?WHAT IF! 35

36. ?WHAT IF! 36
“The human institution
of creating a new
product service or
business under
conditions of extreme
uncertainty.”

37. ?WHAT IF!
Core Concepts
37
Minimum Viable Product
B U I L D T E S T
M E A S U R EL E A R N
Validated Learning
of expanding relevance

38. ?WHAT IF! 38
I P E X P L O S I O N
N E W T A L E N T
E X P L O S I O N
C A P I T A L
M A N U F A C T U R I N G
& D I S T R I B U T I O N
R E V O L U T I O N

39. ?WHAT IF!
The tools of the trade are all around us
Software
as a service
Outsourced
technology R&D
Growing
Freelance
Workforce
Online search
and social media
targeting
Rapid low cost
prototyping
Open APIs and
wordpress style
e-commerce
Accessible global
supply chain
infrastructure
etc
39

40. ?WHAT IF! 40
Canada’s fastest growing insurance business.
Grown in just under a year.

41. ?WHAT IF! 41

42. ?WHAT IF!
The Leadership
balancing Act
42

43. ?WHAT IF! 43
EnterpriseEfficiency

44. ?WHAT IF! 44
This is day 1 of the internet. It’s
all about the long term.
We will make bold not timid
decisions.
We will embrace invention and
will suffer the failed string of
experiments necessary to win.
We will measure everything.
“
“

45. ?WHAT IF!
Innovation is a contact sport
45

46. ?WHAT IF!
What they encourage in themselves and others
46
THE
BEHAVIOURS
THAT MAKE A
DIFFERENCE
CREATIVE &
COLLABORATIVE
AMBITIOUS
INSIGHTFUL
FRESH
GREENHOUSE
ENERGISING
ACTION &
LEARNING
DRIVEN
EXPERIMENTAL
REAL
ANALYTICAL
IREPRESSIBLE

47. ?WHAT IF!
I thought the end ideas were the value… but
the real value is that now we know how
to create the next business, and the
next one… and that this is our job as
leaders… not what we were doing before.
“
“
47

48. Thank You
Never stop asking ?What If!
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