Our training program is very much mixed both practical and live examples. Our trainers are well experienced and limiting the batch members to give better knowledge to our students.

2. • One of the best SEM training centre in Bangalore with
100% placement.
• Advanced SEM training course in Bangalore with live projects.
• Job assurance: 100% Placement
• Duration: 60 hrs. training classes with practical’s
• Classes held in: Both (Weekdays / Weekends)
• Requirement: UG/PG/Fresher.
• Tests: Every week there will be tests conducted to improve your skills.
• Materials: course related soft copy and hard copy materials will
be provided.

3. •Targeting – Search, Contextual or placement
• Creation of Effective Campaigns and Ad groups
• Writing Compelling Ad Copies—Do’s and Dont’s
• Keyword Grouping using Broad Match, Exact Match, Phrase Match,
Negative Match Technique
•Insertion of Google Conversion code and its importance in Effective
Campaigning.
• Tracking Ad Performance
• Optimizing Cost per Click
•Optimizing Ad Performance

4.  Fundamentals of SEO
 Types of Search Engines
 SEO best practices and guidelines
 How Search Engines and websites works
 On page/Off page SEO
 Google Webmaster Guidelines
 Latest SEO Algorithms updates
 How to do Keyword Research
 Impact of social media in search engine rankings
 Search Engine Guidelines
 SEO Project Management
 Case study of White Hat SEO
 SEO tools and Techniques

5.  Introduction to PPC & Benefits
 PPC words and different PPC mediums
 PPC metrics & keyword research tool
 Campaign structure and ad copy creation
 Account structure & campaign setup
 Bidding & optimization Technique
 Budget, Billing & reporting
 Remarketing
 Different analysis reporting &
Display advertising
 Reporting analysis & template
 Best practices of PPC
 Google Certification Exam

6.  Introduction to Google analytics & benefits
 Benefits of Analytics tools
 Understanding of SEO, PPC, Affilate & Social Advertising
 Different metrics, dimensions and formulae explained
 Tracking code, its usage and attribution modeling
 Filters and its types
 Goals & Funnels
 GA Dashboard
 Ecommerce Tracking code
 Custom reports and advance segmentation
 Tips, optimization strategy and checklist
 Google Analytics Certification from Google