1. The Use of
Social Media
at UTHSCSA
UTHSCSA School of Health Professions Grand Rounds
February 10, 2012
Bridgett Piernik-Yoder, PhD, OTR
Luke Rosenberger, MLIS

2. Objectives
• Discuss the purpose of social media in health
sciences education
• Identify some uses of social media at UTHSCSA
• Discuss UTHSCSA activities over the past year
related to use of social media

3. What comes to mind when you
hear the term, social media?

4. Social Media Tools
• Social networks
– Facebook
– Yammer
– LinkedIn
• Publishing platforms
– Twitter
– iTunesU
– Blogging tools
• Media content
– You Tube
– Vimeo
– Flickr
– Slideshare
• Collaboration
– Google +

5. Purpose of Social Media
Information
Sharing
Building Collaboration
relationships
Communication
as
Active Dialogue

6. Multidirectional Communication
Community
Patients
Study participants
Institution
Colleagues
Alumni
Faculty
Students Peers
(potential & current)

7. Some things to think about
• What do you want to achieve?
• Who is your intended audience?
• Who will manage the effort?
• Are you prepared to handle feedback?
• How will you measure the success of your
efforts?

8. Use of Facebook
Communicate news and events for
institutions and departments

9. Use of Twitter
Drive content regarding
faculty and staff, students,
patients, research, news,
and events

10. Blogs
Use of blogs
• “Insider”
perspective
• Create forum for
interaction
• Address current
issues
• Specific topics

11. Use of You Tube
Share information, student
activities, presentations,
patient stories, interviews,
and special events

12. Use of flickr
Share photos of events
and activities
Host photo contests

13. Student Use
Hopkins Interactive
• “Open, uncensored
information about
student life”
• Student blogs
• Twitter
• YouTube
• iphone App
http://www.hopkins-interactive.com/

14. Teaching and Learning
• Information on use is more disperse
• Evidence of
– Facebook, WordPress for class sites
– YouTube for clinical examples – faculty and students
– Google wave for collaboration
• Courses related to digital technologies

15. Social Media Management
• Matching the tool to the purpose
• Identifying personnel to manage it
• Part of a larger strategy

16. Concerns
• HIPAA
• Negative experiences – patients, students,
faculty & staff
• Solution – SM is an extension of communication
policy

17. UTHSCSA Activities
• PrISM - http://prismsa.wordpress.com/

18. UTHSCSA Guidelines

19. Resources
• UTHSCSA
– PrISM
– UTHSCSA Library classes
• In the community
– ActionCampSA
– Business/Media/Public Relations Group

20. Summary