An introduction to BRIDGEi2i - Analytics Solutions company focused on solving complex based problems based on data mining and advanced analytics on big data. Visit http://www.bridgei2i.com

1. @ 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
BRIDGEi2i ANALYTICS
SOLUTIONS
Prithvijit Roy
CEO & Co-founder
prithvijit.roy@bridgei2i.com

2. About Us
2
To be a trusted partner for businesses, helping them achieve
accelerated outcomes by simplifying analytics and embedding it
in their DNA.
BRIDGEi2i
is an Analytics Solutions company focused at helping you BRIDGE
VISION
Transform and visualize big data
into meaningful business metrics
INFORMATION
Identify underlying patterns,
understand behavior and predict
outcome
INSIGHTS
Operationalize data driven
decisions to realize sustainable
business value
IMPACT
Delivering Sustainable Business Value by Institutionalizing Data Driven Decisions

3. Information Insights Impact
3
What happened? When?
How much?
Why it happened?
What will happen next?
How to operationalize?
How to sustain?
Capture relevant data
Identify key metrics
Design & generate reports
Identify drivers & trends
Understand behavior
Predict outcomes
Build & implement strategies
Enterprise-wide adoption
Metrics & reporting
Descriptive statistics
Visualization
Underlying trends
Predictive models
Optimization
Real time decisions tools
Change management
Institutionalization
INFORMATION INSIGHTS IMPACT
INPUT
Internal and External Data,
Structured and Unstructured
OUTCOME
Accelerated Growth, Risk
Mitigation, Cost Reduction
BRIDGEi2i helps bridging the gap between Information, Insights and Impact
BRIDGEi2i
DELIVERABLES
CLIENT PROBLEMS
ADDRESSED
BRIDGEi2i
CAPABILITIES
PHASES
ACTIVITIES

4. Our Solution Offerings
4
• Targeted acquisition
• Lifecycle value enhancement
• Customer experience management
• Enhance retention
CUSTOMER
INTELLIGENCE
• Market intelligence
• Maximize return on marketing investment
• Digital media effectiveness
MARKETING
EFFECTIVENESS
• Price setting
• Discount optimization
• Price realization
PRICE
OPTIMIZATION
• Increase leads & sales coverage
• Increase Sales Conversion
• Increase share of wallet
SALES
EFFECTIVENESS
• Customer risk management
• Fraud detection
• Portfolio risk assessment
RISK
MANAGEMENT
• Procurement spend optimization
• Supply Chain planning
• Human resource effectiveness
• Customer service planning
OPERATIONS
PLANNING
Solutions across the key business functions

5. Our Approach
5
Understand Business Problem
Consulting Services
• Construct Analytical framework for
the business problem
• Understand focus areas and
interrelated processes
• Identify key metrics for
improvement
• Understand expected outcome
Design Approach
Advanced Analytics Services
• To Segment, Predict & Optimize
• Translate analysis into business
insights
• Prioritize business process
improvement opportunities based
on feasibility & impact
• Plan and track impact &
sustainability of change
Construct Analytics SolutionsAugment and Manage Data
Data Services
• Identification of required sources and
data gaps
• Mapping of data to business
definition
• Data-mart creations
Technology Solutions
• Data access, cleaning and
augmentation to improve accuracy
Enhance Access to Insights
Portals designed to provide anytime and
anywhere access to insights
Integration with existing platforms to
enable single pane of glass for insights
Collection of best in class
Frameworks Expertise in leading Analytics tools
Traditional Sources
Social Media
Analytics Apps to enable self service
analytics for business managers
• Survey analysis
• Automated recommendation
• Forecasting and scenario planning
Unique approach to drive outcome focused solutions

6. Value Proposition
6
Delivering improved ability to predict changing business dynamics and enhanced agility to
drive fast and informed actionable decisions
Pan enterprise
institutionalization of
analytics based decisions
to deliver sustainable
impact
Scalable analytics capability and modular technology assets enable
identification and execution of high impact analytics opportunities
and operationalization of data driven decision making
SUSTAIN
Cutting edge analytics and business domain expertize enable us to
solve complex and unstructured business problems and deliver
measurable business impact
Solve unstructured
business problems based
on data and analytics
SOLVE
Easy to use and cost effective DIY apps to enable business
managers leverage advanced analytics to drive better and faster
business decisions
Simplify the process of
deriving actionable
insights
SIMPLIFY

7. • Advanced analytics techniques
coupled with business domain
expertize
• Proven experience in building
large analytics capability and
deploying enterprise-wide
solutions
• Modular and customizable
advanced analytics algorithms
embedded enterprise tools
• Cloud based, easy to use apps
leveraging the power of
advanced analytics
Our Value Enablers
7
Partnering with businesses to derive measurable and sustainable business impact based on
data and analytics leveraging our …
CORE
CAPABILITIES
TECHNOLOGY
ASSETS

8. Core Capabilities
8
Advanced analytics techniques coupled with business domain expertize
Predict customer and employee needs and drive personalized action through study of historical
behavioural information
• Targeted customer
acquisition
• Cross-sell & retention
strategy
• Targeted hiring
• Social media influence
• Price setting
• Account management risk
management
• Sales forecasting, sizing &
allocation
• Optimize market mix
• Discount planning
• Procurement spend
reduction
• Portfolio Loss forecasting
• Optimize Operational staffing
Increase efficiency and effectiveness of available resources based on optimal allocation and utilization
given the business constraints
Resource Planning
& Optimization
Examples of Business
Application
Behaviour
Modelling &
Personalization
Examples of Business
Application
Classify &
Segment
Identify Drivers
Mine
Sentiments
Predict Future
Needs &
Reactions
Forecast Based
on Past Trends
Optimize
Performance &
Utilization
Simulate Future
Scenarios
What-if &
Sensitivity

9. Technology Assets - Applications
9
Customer needs
assessment
Targeted product offer
Optimization of support
operations
Forecasting business
metrics
Survey
Analytics
One-Stop platform for cross
tabulation, visualization, key
driver analysis, text mining and
sentiment analytics from survey
data
Recommendation
Engine
Online and Offline product and
action recommendation engine
based on blend on behaviour of
both “Own” as well as
statistically “Similar Users”
Capacity
Planning
Simulation of queue based
business processes and capacity
optimization applicable for
hospital staffing, transaction
processing, retail & bank
counters
Forecasting
Engine
Automated platform for
forecasting time series with
correlated internal & external
factors with extensive “What-If”
and driver analysis
Big Data
Processing
Frameworks and libraries for extraction, summarization, visualization
and data mining on Big Data from web, transaction systems , customer
interactions
Data Collection
Engine
An extensive crawler to extract unstructured data from websites and
social media and classifying them into risk groups based on supervised
learning
Targeted
Business Need
Tools to
Transform
Business Insights
Tools for Data
Management and
Collection
Modular and customizable advanced analytics algorithms embedded enterprise tools

10. Engagement Model
10
Flexible engagement model based on business requirements
Analytics
DIY Apps
Analytics Consulting
Services
Managed Analytics
Services
Effective and implementable solutions to unstructured business problems
helping you achieve measureable business outcome
Build a high calibre and scalable Analytics Centre of Excellence (COE) for
an enterprise-wide identification and deployment of high impact analytics
solutions
Enabling business managers leverage power of advanced analytics
through easily available and affordable pre-packaged or custom apps in
premises or on cloud to drive data driven business decisions faster

11. Our Clients
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Fortune 50 diversified technology company
Fortune 100 B2B technology company
Leading provider of hybrid data protection solution
Global business communications solutions
Global semi-conductor company in wireless telecommunications
Fortune 500 European investment bank
Fortune 500, direct banking and payment services company
European Student Loan Provider
Two Leading provider of insurance services and asset management in US
One of India’s foremost consumer packaged goods company
Supplier of high performance aerospace fasteners in USA
One of the largest global consulting company
Leading global business process outsourcing company
One of the premier US universities
US based online education company
Video encyclopaedia of high-impact documentaries

12. Leadership Team
Prithvijit Roy
CEO
15+ years of experience in building and leading
large scale Analytics Centers for HP and GE.
Experience across Technology, Fin. Svcs., Retail and
Insurance domains
MS in Quantitative Economics from
Indian Statistical Institute
Ashish Sharma
Director, Consulting & Services
13+ years in leading analytics practices across
Consumer Finance, Insurance, Hospitality for
Genpact (formerly GE)
MS in Statistics from Indian Statistical Institute
(Economics & Finance specialization)
Pritam Kanti Paul
Director, Product Development
13+ years in leading development of cutting edge
analytics application across marketing, pricing, risk,
procurement , fraud and operations. Regarded as an
innovative thinker - have prestigious innovation and
leadership awards and patents under his belt
MS in Statistics from Indian Statistical Institute
(Gold Medalist)
Leadership Team
Board of Advisors
Gail Galuppo
Advisor, Marketing Strategy
Led marketing functions for Western Union, Discover,
Standard Chartered Bank & Sears helping drive customer
relationship strategy leveraging data and analytic
solutions to identify “order of magnitude” impact and
drive change.
Prasanna Dhore
Advisor, Big Data Solutions
SVP, Chief Data Scientist for Equifax. Prior to which
guided Fortune 500 companies like HP, Mellon
Financials to unprecedented revenue growth by
uncovering opportunities, transforming and
reinvigorating brands, and putting ideas into motion.
Anand Melige
Advisor, Technology Solutions
Developed and led Analytic Centre of Excellence in
area of Risk Management and Analytics for American
Express, Citibank and GE. Founded Decidyn,
company focused on developing Analytics products.
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13. Thank You