With the increasing adoption of mobile phones. mobile marketing has become a strategic asset for companies. Analytics driven insights can harness this data deluge in order to predict emerging trends and understand evolving customer preferences. Technology and data driven decision making can help provide nuanced, targeted and useful customer choices, and unlock enormous value To know more visit http://www.bridgei2i.com

1. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
Raghavendar V
Analytics Consultant
MOBILE TECHNOLOGY unlocks the
HOLY GRAIL

2. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
World became Mobile…
7B 6B 4.5B
Global population Access to mobile Access to working toilets
Source: wirelessintelligence, impawards.com, UN, Time ; Morgan Stanley,2007 ;http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
91% of Adults
have their mobile
phones within arm’s
reach 24/7
82% of U.S.
Adults own a
cellphone
Number of connected devices per person 2010 vs. 2020
1.84
6.58

3. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
… and Mobile only…
There are 5X as
many cellphones in
the world as there
are PCs
25% of
Americans use
only mobile
devices to access
the internet
1.6B
mobile broadband
connections globally
in Q1’13
49% of the mobile subscribers in the U.S. own a smartphone
51% of the mobile subscribers in the U.K. own a smartphone
Source: wirelessintelligence, impawards.com, UN, Time ;
http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/; http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

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24%
27%
32%
34%
37%
39%
51%
56%
Print/Outdoor
TV/Radio
Direct/Event
Mobile
Online Social
Online General
Retail
Offline Social 55%
60%
31%
19%
16%
24%
14%
21%
Changing mix of channels used by shoppers :
Shoppers became reachable…
Brands using SMS to
reach customers
connect with 95%
of all smartphone &
non-smartphone
users
90% of Text
messages are read
within 3 minutes of
being deliveredSource: http://www.gomonews.com/mobileweb-growth-1-in-5-internet-users-dontuse-a-computer
McKinsey ; www.smartinsights.com http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies
Global Mobile Market :
SMS not
enabled
25%
Smartphones
27%
SMS enabled 75%

5. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
One half of all
local searches are
done on a mobile
device
90% of
smartphone users
said they used the
Mobile Web to shop
rather than an app
Source: http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf; http://www.mobilemarketer.com/cms/opinion/columns/8188.html;
http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760; www.smartinsights.com
9 out of 10 mobile searches lead to an
action and over HALF lead to PURCHASE
70% of mobile searches lead to an action
within 1 hour.
It nearly takes 1 month for the same
percentage of desktop users to catch up.
90%
Mobile Search became influential…

6. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
Mobile Ads Online Ads
Mobile Coupons
receive 10 times
higher redemption
rates than print
coupons
Source: http://www.slideshare.net/JamieTurner1313/50-amazing-facts-about-mobile; http://www.GoMobileBook.com; www.smartinsights.com
Mobile Ads perform 4 to 5 times better
than Online Ads in terms of awareness, brand
favorability and purchase intent
74% of smartphone users use
their phone for shopping decisions
74%
79%
79% of those ultimately
end up making a purchase
29% of mobile
users are open to
scanning a mobile tag
to get coupons
4.5X
1X
Mobile Ads became effective…

7. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
26378
13348
11472
10442
7883
6595
2378
10814
2171
922
Amazon Sites Home Retail Group Apple.com
Worldwide Sites
Tesco Stores Dixons Retail Plc.
TotalUniqueVisitors(000)
PC Mobile
YoYGrowth
PC Mobile
Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
Digital Commerce in UK– Mobile Outpaces PC Growth Rates
+87% +80%
+75%
+49%
+88%
+0% +5% +6%
+18% +18%
Apple has nearly as
many unique visitors
on Mobile than PC
Audience growth rate is
very high on
Mobile than on PC
Why Mobile Marketing…?

8. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
16% of smartphone users made a purchase because
of a marketing message received on their phone
Source: http://www.emarketer.com/Article.aspx?R=1008728 : http://www.dynamiclogic.com/global/news/press-releases/2011/10/06/mobile-display-advertising-more-effective-than-online ;
http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day
US adults spend
10.1% of
their total media
consumption time
with mobile
The average mobile
campaign
significantly
outpaces online in ad
awareness
But only 0.9% of total
ad spend is dedicated to mobile
Why Mobile Marketing…?

9. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
Source: StatCounter (May 1-7,2012), Pingdom ; A.T. Kearney, Cisco 2013 Mobile VNI Study, GSMA Intelligence
Analytics driven insights can
harness this data deluge in
order to predict emerging
trends and understand evolving
customer preferences.
Technology and data driven
decision making can help
provide nuanced, targeted and
useful customer choices, and
unlock enormous value
Mobile Data is Exploding…and holds the key
0.9
EXABYTES/month
11.2
EXABYTES/month
10%
CAGR
7.6%
CAGR
Worldwide, Mobile contributes
10% of all web traffic
4.2%
CAGR
66%
CAGR
2012 has seen more mobile traffic
than all the preceding years combined
Mobile Data Volume:
Global Mobile connections
will reach 9.7Bn by 2017
YEAR 2012 YEAR 2017
Subscribers are growing at 4X
of Global Population growth

10. Use Big Data and
Analytics to get more out
of Marketing Spend…
Market Intelligence
Marketing Performance
Measurement
Digital Media Insights
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