The back to school market is estimated at $72.5 billion. Are you ready to get your piece of the market? This infographic shows our team's research in 20 statistics all about back to school digital marketing strategy including real-time marketing, social media, email marketing, smartphone and mobile shopping, ecommerce, and other digital strategy tactics for back to school and back to college retail and digital marketing strategies and promotions. See the original infographic here: http://bit.ly/STShEf

1. TAKE YOUR BRAND
BACK TO SCHOOL
Brickfishwith
Up to
93%discretionary
I CLOTHES
Don’t forget food!
$72.5
billion
Total BTS Market
DORM SHOPPING

2. YOUR BACK TO SCHOOL
DIGITAL STRATEGY
DRIVE TO
RETAIL
E-MAIL
MARKETINGMOBILE
FIRST

3. 67%of shoppers actively
engaged with brands
on social media
through promotions, reviews &
recommendations in 2013
85%see Facebook
as the most influential
23%see YouTube
as the most influential
22%see
Pinterest
as the most
influential
19%see
Twitter
as the most
influential

4. 39%
“coupon”
55%
“$ off”
Using the keywords “coupon”
and “$ off” in social posts
increases engagement
DRIVE TO RETAIL

5. MOBILE
FIRST
to “showroom”
products and
prices in store
Nearly 2 in 5
to make a
purchase
Nearly 1 in 5
to access
coupons &
discounts
Nearly 1 in 2
HOW PARENTS PLAN TO USE SMARTPHONES

6. 37%of back to school emails
include offers in the subject
line and generated 57%of
total email revenue
E-MAIL MARKETING

7. TAKE YOUR BRAND
BACK TO SCHOOL
THE MARKET & INFLUENCERS

8. 59.6%
of parents say their children
influence at least half of their
back-to-school purchases
$26.7billion
Back to School
$45.8 billion
College Shoppers
$72.5
billion
Total BTS Market

9. 93%is discretionary
(clothes, dorm furnishings, food, etc.)
Back to College:
The average
college student &
their family spent
$837
85%is discretionary
(clothes, shoes, electronics, etc.)
Back to School:
The average
family spent
$635
Shoes
DORM SHOPPING
I CLOTHES

10. READY TO BE THE COOL KID THIS YEAR?
WE’LL SHOW YOU HOW – GIVE US A CALL AT 855.281.4500.