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Semelhante a Using Blogs and Content to Sell Your Business
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Using Blogs and Content to Sell Your Business
- 1. BRICE MCBETH
- 3. USING BLOGS & CONTENT TO SELL ❏ I CONTENT CREATION. I can’t get enough. I’d do it Full Time if I could!! ❏ I/we blog for SEO or search rankings IS THIS YOU?? ❏ Blogs / Content produces a higher ROI than paid search ❏ Content is a fail safe way to get traffic
- 4. USING BLOGS & CONTENT TO SELL ❏ If I could not do blogs, then I wouldn’t. I wouldn’t even bother hiring someone ❏ Blogs / content development is sooo hard / expensive! ❏ I am totally frustrated because SEO is a constant moving target! OR IS THIS YOU?? ❏ I feel like I’m competing against Amazon
- 5. USING BLOGS & CONTENT TO SELL Don’t love it Not producing measurable sales No guaranteed outcome Competing against Amazon MOST CLIENTS... ...BUT STILL...
- 6. USING BLOGS & CONTENT TO SELL
- 7. USING BLOGS & CONTENT TO SELL
- 8. USING BLOGS & CONTENT TO SELL WHAT WE’LL COVER ❏ Hidden pitfalls of SEO ❏ 7-Step Shortcut Process for Content Development ❏ Turn Secondary (Proven) Content Into Primary Content ❏ Checklist for Guaranteeing Eyeballs from Ideal Clients ❏ Leveraging Proven Networks for Your Content to Create Content Equity
- 9. BriceMcBeth.com/EDU-WrapUp Copy of Today’s Slides Download The Tools / Worksheets Copy of Book Salon Chairs Don’t Sell Themselves $100 Coach (Personalized Newsletter) Upcoming Event Links
- 10. THERE IS NO SILVER BULLET FOR SEO... FROM SILVER BULLETS OF SEO ...there are eleven silver bullets for SEO
- 11. ❏ Know your competition ❏ Meta Data >> Schema ❏ 2,400 Words ❏ Broad vs Long Terms ❏ Don’t Be Britney Spears ❏ Use Variations of Chocolate Donuts ❏ Make it Uniquely Valuable ❏ Test Using PPC ❏ Don’t Forget Local / Biz Listings ❏ Social Media Signals ❏ Bing is a Real Search Engine, Too SILVER BULLETS OF SEO FROM SILVER BULLETS OF SEO
- 12. ❏ Paid links ❏ Anchor text ❏ Meta Data ❏ Exact Domain Matching DECREASING FACTORS FROM SILVER BULLETS OF SEO
- 13. ❏ Topical Relevance ❏ Schema / Structured Data ❏ Social Signals ❏ Incoming Link Domain Authority ❏ URL Structure ❏ Internal Links STEADY FACTORS FROM SILVER BULLETS OF SEO
- 14. ❏ Mobile optimization ❏ Perceived value ❏ Instant answers in SERPS ❏ Usage data (CTR, Dwelling) ❏ Associated app popularity ❏ Site speed ❏ HTTPS INCREASING FACTORS FROM SILVER BULLETS OF SEO
- 15. USING BLOGS & CONTENT TO SELL THE HIDDEN COST OF BLOGGING $3,000/mo on SEO Services 12 Months = $36,000 Total Investment 100,000 Searches 60,000 Clicks 1% Site Conversion 600 Sales $150 Average Revenue Per Sale $90,000 Total Revenue Generated 35% Gross Profit $31,500 Gross Project Profit ROI… oops!
- 16. USING BLOGS & CONTENT TO SELL AND ABOUT YOUR TIME... 1-->4 Hour Minimum for Writing 3-5 Days Feedback 1-2 hours Revision More Feedback? Start Over? 1-2 Days To Schedule Post ~2 Weeks Elapsed for 1 Article ~20 Articles/Year Need 150 articles over consistent 12 month period (Weidert Group) 7.5 Years to Be Effective
- 17. ❏ Do your math first ❏ Do your research & planning second ❏ Write for PEOPLE to stay ahead of algorithms THE BOTTOM LINE(S) FROM SILVER BULLETS OF SEO Remember that SEO is not the End Game!!
- 18. FROM SILVER BULLETS OF SEO IMPORTANT REMINDER: CONVERSIONS ARE THE END GAME!
- 19. CASE STUDY
- 20. USING BLOGS & CONTENT TO SELL TOFu How to Start a New Salon, Salon Floor Plans, Salon Design Ideas MOFu Salon Chairs for Sale, Salon Furniture Packages BOFu Standish Coupon Codes, Best Red Salon Chairs Doing Well / Late In the Game Crowded / Competitive / Expensive DO THIS! Get the LEAD!
- 21. USING BLOGS & CONTENT TO SELL
- 22. USING BLOGS & CONTENT TO SELL
- 23. USING BLOGS & CONTENT TO SELL
- 24. USING BLOGS & CONTENT TO SELL
- 25. USING BLOGS & CONTENT TO SELL KEYWORD TERMS % Traffic Standish Brand Terms 19% Organic Product Terms 5% Salon Floor Plans 1.2% Salon Equipment Checklist 0.7
- 26. USING BLOGS & CONTENT TO SELL Intentional organic search traffic to blogs is such a small sliver…??
- 27. USING BLOGS & CONTENT TO SELL
- 28. USING BLOGS & CONTENT TO SELL
- 29. USING BLOGS & CONTENT TO SELL
- 30. USING BLOGS & CONTENT TO SELL LEADS: You don’t ask, you don’t get.
- 31. USING BLOGS & CONTENT TO SELL Working better But still.. Hard.... HOW CAN WE DO THIS FASTER & EASIER?! ❏ Make it uniquely valuable to our audience ❏ Do it in a way that drives traffic WE CAN DO BETTER!
- 32. USING BLOGS & CONTENT TO SELL
- 33. Identify great content for my audience Give credit to original source
- 34. Personalized interpretation / uniquely valuable Personalized title (SEO) Pull quote
- 35. VIDEO!!! Different Photo Give credit to original source
- 36. USING BLOGS & CONTENT TO SELL BRICE’S 7 STEP (SHORTCUT) CONTENT CURATION PROCESS 1. Identify an article that your audience would find valuable 2. Provide your own interpretation / commentary to make it primary content, uniquely valuable, & easier to read 3. Infuse primary content with your target keywords 4. Highlight a pull quote 5. Give credit to original source (mention & link) 6. Include a CTA! 7. Share it out!
- 37. USING BLOGS & CONTENT TO SELL BRICE’S 7 STEP (SHORTCUT) CONTENT CURATION PROCESS 1. Identify an article that your audience would find valuable 2. Provide your own interpretation / commentary to make it primary content, uniquely valuable, & easier to read 3. Infuse primary content with your target keywords 4. Highlight a pull quote 5. Give credit to original source (mention & link) 6. Include a CTA! 7. Share it out!
- 38. USING BLOGS & CONTENT TO SELL
- 39. USING BLOGS & CONTENT TO SELL
- 40. USING BLOGS & CONTENT TO SELL I JUST HACKED THEIR FOLLOWERS! AMPLIFIED = +200,000 Followers SNIP.LY LINK!
- 41. USING BLOGS & CONTENT TO SELL
- 42. USING BLOGS & CONTENT TO SELL WITH ALL DUE RESPECT, BRICE... I have some really good original content that I’ve created.
- 43. USING BLOGS & CONTENT TO SELL WHICH WOULD YOU RATHER HAVE? 1,000 Views 1% Conversion 10 Conversions Rank Equity for Your Site YOUR Content NOT on YOUR Blog A B 100,000 Views 2% Clickthru to Your Site 1% Conversion (20) Exposure Equity BONUS #1: Featured on BONUS #2: Curate to your blog GUEST BLOGGING ON 3RD PARTY SITES
- 44. Submit Unique Content To 3rd Party USING BLOGS & CONTENT TO SELL Share / Thank You! Curate to Blog This IS my blog
- 45. USING BLOGS & CONTENT TO SELL 2,400 words? Nope
- 46. USING BLOGS & CONTENT TO SELL 2,400 words? Nope
- 47. USING BLOGS & CONTENT TO SELL SHARED WITH 6.5M
- 48. USING BLOGS & CONTENT TO SELL Everyone should follow Scott Petty on LinkedIn. He has “consistently great” content!! @ Banking Conference
- 49. LATERAL THINKING
- 50. USING BLOGS & CONTENT TO SELL The Beginner’s Guide to CRO / Hubspot Blog / Ben Cotton Trying to generate more website traffic isn’t necessarily the right approach. Think of it like a leaky bucket. Pouring more water into a leaky bucket won’t fix the root cause -- you'll just end up with a lot of waste. Conversion rate optimization is about getting more from what you have and making it work even better for you.
- 51. USING BLOGS & CONTENT TO SELL 21 Things Preventing You From More Conversions Get The Book for $1 Add To Cart CRO AB Testing Optimizely VWO Conversions Optimize Website Improve Website Increase Conversions Ben Cotton Hubspot ✓ ✓
- 52. USING BLOGS & CONTENT TO SELL The Beginner’s Guide to CRO / Hubspot Blog / Ben Cotton Trying to generate more website traffic isn’t necessarily the right approach. Think of it like a leaky bucket. Pouring more water into a leaky bucket won’t fix the root cause -- you'll just end up with a lot of waste. Conversion rate optimization is about getting more from what you have and making it work even better for you.
- 53. USING BLOGS & CONTENT TO SELL 21 Things Preventing You From More Conversions Get The Book for $1 Add To Cart CRO AB Testing Optimizely VWO Conversions Optimize Website Improve Website Increase Conversions Ben Cotton Hubspot ✓ ✓
- 54. USING BLOGS & CONTENT TO SELL ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ $100/day $100/mo $50 $10/day 90 days 5 days 5 days 30 days
- 55. BriceMcBeth.com/EDU-WrapUp Copy of Today’s Slides Download The Tools / Worksheets Copy of Book Salon Chairs Don’t Sell Themselves $100 Coach (Personalized Newsletter) Upcoming Event Links
- 57. WRAP UP Short Checkout ipHone CC Gold Bowl Minerva LP CRO agency Instant Credit Write a Book Visionary Statement About Us Ideas Ideas Ideas Analytics Analytics Analytics Experience Experience BP 1 2 3 5 3 3 4 5 5 3 3 4 4 4 2 2 5 4 4 6 4 8 8 8 10 8 8 8 11 11 17 15 13 16 18 17 Myself Mackenzie Reap AB: Price Builder Experience 5 5 10 20 Reap Fix Load Speed BP Lauren Myself