DMET 160 - Logo Design

1. Personal Branding Logo
DMET 160: Intro to Multimedia

2. Step 1-You’ve started this!
 Figure out how you want to be perceived
 Research your competition
 Research your audience
 Develop a voice

3. Step 2-What you’ll begin
 Create a logo
 Create a color palette
 Save Fonts
 Keep your design consistent

4. Step 3-Application
 Set up your online profiles
Outside of class:
 Create all of your physical deliverables
 Create all of your digital deliverables
 Create yourself a style guide

5. What are deliverables?
DIGITAL
 Profile picture (facebook, insta, etc)
 Cover Photo (Facebook), Twitter Headers
 Design of your content
PHYSICAL
 Business card
 Resume
 Letterhead
 Portfolio (physical)
 Envelope
 Style guide

6. Create a versatile logo
Business cards
Resume
Envelope
Website
Letterhead

7. TIPS!!!

12. EXAMPLE PHOTOGRAPHY LOGOS

18. Videographer

29. Audio

32. Graphic Designer

40. Style Guide & Deliverables

44. To Do
 Look up jobs in your field. Make sure to understand what your expectations are in the field. Ask
yourself if you feel qualified to apply to these jobs.
 Think critically about your designs/sketches before/during designing
 Scan/photograph your sketches so that you can work with them in Illustrator
 DESIGN A LOGO THAT IS PROFESSIONAL.
 DESIGN A LOGO THAT DEMONSTRATES CONCEPTUAL DESIGN SKILLS (design with meaning).
 DESIGN A LOGO THAT UTILITZES THE PRINCIPLES AND ELEMENTS OF DESIGN.
 DESIGN A LOGO THAT IS VERSATILE, SIMPLE, & TIMELESS.

45. GOOD LUCK!