Presentation that accompanied my talk to the Ulster County Tourism Conference (May 4, 2010) - Kingston, NY

1. What you are doing
isn’t working
anymore...
Media
and everything
needs to change.
Rules!

2. Brian Reich
Married (Karen)
Two kids (Henry and Lucy)
32 Years Old. Jewish.
Live in New York City. Travel a lot.
Strategize. Write. Speak. Teach. Podcast.
Focus on the impact of technology and the internet on society.
Politics. Public Affairs. Marketing. PR. Advertising. Causes. Technology. Innovation.
Commerce. Entertainment. Sports. Journalism. Education. Games. Brand. Culture.
10‐15 Newspapers. 20+ Magazines. 800+ Channels. 1000+ Blogs. 2500+ Friends.
Mac. PC. iPhone. Kindle. Flip Video. Tivo. Wii.
Seattle. Westport. Washington. Cambridge. Ann Arbor. Upper West Side.
brian@littlemmedia.com 617.417.9436 www,thinkingaboutmedia.com
Media Rules! Fast Company Expert WeMedia Senior Fellow
twitter.com/brianreich facebook.com/BrianReich SlideShare FourSquare/Gowalla

3. [Start]

4. Phones
Change
Everything

5. iPads
Change
Everything

6. PS3
Changes
Everything

7. Something
Changes
Every Day

8. Technology and the Internet, and
their role in our lives, has changed
how we communicate, get and
share information, the media we
consume, and the reasons we
engage with each other ‐ online
and of[line. The effects of these
changes are being felt by all of
us, every day, all the time.

9. Information moves faster. People are
more closely connected. We have
different options and better choices.
Our expectations are higher. Our
connections to the issues and events
that shape our world are being
transformed ‐ rapidly and constantly.
We must adapt. We need to engage.
We need to look at things differently.

10. Everything
must change.

11. How organizations operate,
organize, and communicate must
be re­imagined. The passion and
interest of individuals must be re­
focused and re­directed. The
ways that we measure success must
be re­assessed. The ways we
promote big ideas and create better
solutions must be re­envisioned.

12. [Pause]

13. Brand is
about
experience

14. Marketing
is about
trust

15. Technology
is the
facilitator

17. [3 Things]

18. Timely, relevant,
compelling
information

19. Experiences people
will remember
(fondly) and talk
about.

20. Stuff that people
will use... and value.

21. [2 More]

22. Know Your
Audience
Demographic Psychographic
Technographic Behavioral

23. Order of
Operations
Goals Strategies
Tactics Resources

24. [5 Ideas]

25. Human...ize
Personal...ize
Local...ize
Operational...ize
Granular...ize
Take Advantage...ize
Transactionalize

26. Have you walked on
the oldest street in
the nation?
You can get an
100 incredible glass of
wine without
traveling 2,885 miles.
Reasons to You have to buy a
new out[it to attend
Visit the Tribeca Film
Festival

27. Take Its six degrees cooler
in Kingston, NY today.
advantage Visiting Times Square
doesn’t seem like
of the news such a good idea,
does it?
cycle The great outdoors
never closes.

28. Mayor of The Blue Cheese
Potato Chips at 36
New Paltz
Main are Incredible.
I jumped out of a
For
plane and landed in
Gardiner.
A Day
I earned my cow
milking badge!

29. Bizarre Foods of
Ellenville
Phoenecia
Woodstock’s Own
Samantha Brown
12462
Man vs. Food: Esopus
Edition

30. 93.6 Miles
36 Holes Download.
11 Hours Choose an adventure.
Follow directions.
Play. Eat. Enjoy.
1 App Go Home.
[Repeat]

31. [Big Finish]

32. TRY Something
new and different

33. FAIL Openly
and actively

34. LEARN Update
and adapt

35. ASK Lots of
Questions

36. [End]

37. What you are doing
isn’t working
anymore...
Media
and everything
needs to change.
Rules!