2. Experienced Management Brian Puckett co-founder Serial entrepreneur, 25+ yrs consumer facing applications Emeka Okoye, co-founder 17+ yrs experience in Web, Enterprise & Mobile Software Kenya Office Kennedy Kachwanya Leading Kenya blogger and entrepreneur Nguru Mugendi Entrepreneur, founder Kenya Tweets Advisory Board MuchiriNyaggah Principal at SemacraftConsulting, expert on BoP marketing Company Self funded Beta release 250+ beta users Seeking: Channel marketing partners Forward thinking brands
3. 840 million population 330 million mobiles 4:1 feature phones to smart phones 35 million, 54% mobile, Kenya 130 million, Nigeria 6 trillion SMS 2010 (global) Transition from P2P to P2A/A2P (person / application) SMS Africa Market
4. Leap frog PC to mobile Local content is king Agriculture based Informal economy Internet coming but not there yet! (still expensive / urban) Young population, growing middle class Audience
5. People to people around place/topic People to brand + retail Disrupt SMS keyword industry Pan Africa network platform Access/device independent Solution
6. People 2 People Easily signal what want, have or would like to talk about Agent software automatically exchanges messages by SMS when match is made Private without revealing mobile Turns simple phones into internet devices Internet identity with Web2SMS messaging Low cost, no different than texting family or friends SMS Geo-fence Message Match
7. People 2 Brand / Retail For Brands and retail partners “On demand” content fulfillment SMS “get brand” for immediate, up-to-date content fulfillment Analytics - whom requested what; when. Follow up by direct SMS to mobile Automated, turn-key, web based, easy-to-use. Integrated with all other Next2 software and services. No set-up, metered, low cost, high value service. Create once, available everywhere to all markets served by Next2. “AIR” Automated Information Retrieval by SMS
8. People 2 Brand / Retail For Brand / Retails Customers Fast, easy, opt-in by SMS Low cost, on demand, 24/7/365 content fulfillment. Immediate, relevant, accurate, up-to-date content direct from source anywhere, anytime. Free, immediate registration to all Next2 features and services Secure, safe identity (mobile is never revealed) Fast, reliable, easy, opt-out by SMS Customer SMS Homepage with Web2SMS messaging
9. SMS shorcodes/keywords Current Industry Disadvantages Expensive and time-consuming Technically complex Simplistic – surveys and contests Intrusive - customer’s reluctant to give out their mobile Advantages Effective, popular, ubiquitous. Most SMS read within 15 seconds Proven, time-tested, effective, mobile marketing "SMS is the number one priority at Coca-Cola in mobile.“ By Gavin Mehrotra, Director of International Media for the Coca-Cola Company speaking at the Mobile Marketing Association’s Asia conference, May, 2011 The world's undisputed number one advertising brand, Coca Cola says categorically, SMS is priority number 1. Wow.
10. Next2 “disruptive” SMS Use of our shortcode/keyword solution as your own! An automated and low cost solution for your brand. Easy, instant set-up and availability. No technical expertise or equipment required Dynamic features Next2 AIR “get” command turns your brand into a SMS “on demand” content provider Online reports (who, what, when) for analysis / timely follow-up Next2 message connects people to people and people to brands. A customer centered solution Private, opt-in Pull content based on need with immediate fulfillment by mobile. Complementary features available to your customers at no additional cost!
11. Technology Next2 “disruptive” SMS platform provides: Cloud based, hosted on Amazon EC2 platform for rapid scaling based on subscriber demand Fully automated, turn-key solution that requires no special software or expertise to use High degree of subscriber control over their privacy and content elicits trust and participation Geo-fence application lets subscribers discover, share and mobilize local solutions to local problems Local in-country access points builds network platform for trans-border communication and collaboration via SMS Multiple entry points, SMS/Mobile/Apps, to service and features Next2 AIR “get” command turns any Next name into an “on demand” information utility for customers, employees or just about anyone that wants your data at their “fingertips.”
12. Marketing The Next2 solution is marketed through marketing channel partners NGOS JuhudiKilimomicro finance for small holder farmers in Kenya KickStart provides irrigation pumps to hundreds of thousands of small holder farmers FarmAfrica provides training and support to small holder farmers Retail Brands Media Shujaaz is the largest print publisher in Kenya with a distribution of 6 million comic books per month as well as daily radio program on 22 radio stations to enable youth to make informed decisions Government agencies National Council for Science and Technology, Kenya Please join these leading organizations in considering Next2 mobile
13. To learn more On the web http://www.next2.us To sign-up for your free Next2 account and AIR keyword http://m.next2.us In Africa Email Emeka Okoye: emeka.okoye@gmail.com Twitter: @EmekaOkoye In the United States Email Brian Puckett: help@hungrygarden.com Twitter: @hungrygarden To register by SMS and try Next2’s AIR get command In Kenya text: “get Next2” to 5557 In USA text: “Next2 get Next2” to 95495 T