1. No Rooms
Only
Homes TECHNOLOGYDISTRIBUTIONMANAGEMENT

3. OUR COMPANY
• ESTABLISHED IN 2001 BY ETA STAR ASCON GROUP
ONE OF DUBAI’S LARGEST CONGLOMERATES
WITH OVER 70,000 EMPLOYEES IN THE UNITED
ARAB EMIRATES
• PARTNERSHIP WITH HOTELS
COMMITTED TO ENSURE A HIGH RETURN ON
INVESTMENT THROUGH THE ESTABLISHMENT OF
AN EFFECTIVE AND EFFICENT OPERATIONAL
MANAGEMENT SYSTEM PROTECTING THE
OWNERS
• PORTFOLIO
OVER 500 ROOMS IN 2 COUNTRIES
3 to 4 to 5 STAR BUSINESS & LEISURE HOTELS
LOCATED IN KEY CITY AREAS

4. ….OUR FAMILY
StarMetro DeiraStarPoints Kuala Lumpur
StarMetro Al Barsha HallMark Hotel

5. ….OUR PROJECTS
Grandeur Residences
StarMark Deira
StarPoints Al Barsha
The Gardens

6. OUR FACILITIES
StarSenses
Olive Garden Deira II
The Pavilion

7. OUR MANAGEMENT
Mr. Syed Salahuddin
Managing Director
Mr. Abid Junaid
Executive Director
Mr. Riyazur Rahman
Director
Mr. Peter Janssen
Group General Manager
Mr. Adil Anwer
Senior General Manager

8. OUR ABILITIES
• SOUND KNOWLEDGE IN ALL AREAS OF HOTEL OPERATIONS
• PROVEN TRACK RECORD IN PRE OPENINGS
• OPERATE HOTELS ON A VERY HIGH GOP %
• ONE STOP SHOP PROVIDING ALL MANAGEMENT SERVICES
• BOTTOM LINE DRIVEN COMPANY MEASURED BY RESULTS
• ENJOY A FAST TRACK & EFFECTIVE SYSTEM CHANGE
• CUSTOMISED HOTEL MANAGEMENT CONTRACTING
• WE STRONGLY SUPPORT SHARIA COMPLIANT SERVICES

9. A CHOICE OF 3 MANAGEMENT CONTRACTS
• MANAGEMENT OF HOTEL OPERATIONS
• REVENUE DISTRIBUTION MANAGEMENT
• FRANCHISE MANAGEMENT
A CHOICE OF 3 DISTINCT BRANDS
StarMetro StarBoutique StarPoints
WE OFFER

10. OUR PARTNERSHIPS
ABACUS

11. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Central location in the heart
of the Shopping and Business
district
No Meeting Rooms and
well known Restuarants
Located in an area which
has a large number of
Small Trading accounts
Unstable Economic situation
In the Middle East
Choice of 2 Room
categories and 3 F&B Outlets
Location is very traffic
congested and Hotel has
less Parking
Can provide a high level of
services to attract multiple
Market segments
Price fluctuation in case the
next door non branded Hotel
Apartments and Hotels drop
their rates
Spacious Rooms nicely
decorated and clean public
areas
Hotel not very well
known in the Tour
Operator and Wholesale
market
Hotel will gain status once
the Green Line is completed
and the Nasser square
Railway station is opened
Growing movement of
business out of the region due
to low rate offers
Will benefit from cross
selling as Company has
Hotels and Hotel Apartments
in other areas of Deira
Located away from the
Cities major Convention
centers
Hotel will benefit from the
Group’s expansion plans in
the Gcc
Present RTA project work
makes it difficult to reach Hotel
Product only 10 years old
and still looks good
Away from the beach Can gain business from a
number of 3rd
party
Websites and OTA’s
Increasing number of No frills
budget Hotels
A SWOT FOR CITYKING HOTEL

12. A 5 YEAR PROJECTION FOR CITYKING HOTEL
2011 July 2012 2013 2014 2015 2016 June
No. Of Rooms 66 66 66 66 66 66 396
Rooms Available 12144 24090 24090 24090 24090 11946 120450
Occupancy 83% 88% 92% 92% 92% 90% 90%
Rooms Occupied 10078 21199 22163 22163 22163 10751 108517
ARR 230 230 250 250 270 270 250
Room Revenue 88% 2,317,940 4,875,770 5,540,750 5,540,750 5,984,010 2,902,770 27,129,250
F&B Revenue 11% 301,332 633,850 720,298 720,298 777,921 377,360 3,531,059
Banquet 0% - - - - - - -
MOD 1% 26,193 55,096 62,610 62,610 67,619 32,801 306,929
Total Revenue 100% 2,645,465 5,564,716 6,323,658 6,323,658 6,829,550 3,312,931 30,999,978
Profit Rooms 88% 2,039,787 4,290,678 4,875,860 4,875,860 5,265,929 2,554,438 23,902,551
Profit F&B 55% 165,733 348,618 396,164 396,164 427,857 207,548 1,942,082
Profit MOD 50% 13,097 27,548 31,305 31,305 33,810 16,401 153,465
Operating Income 84% 2,218,616 4,666,843 5,303,329 5,303,329 5,727,595 2,778,386 25,998,098
G&A 5% 132,273 278,236 316,183 316,183 341,478 165,647 1,550,000
Utility 8% 240,000 480,000 480,000 500,000 500,000 275,000 2,475,000
Repair & Maint. 6% 160,000 335,000 375,000 375,000 400,000 200,000 1,845,000
Sales & marketing 2% 45,000 110,000 125,000 125,000 135,000 65,000 605,000
Total Overheads 21% 577,273 1,203,236 1,296,183 1,316,183 1,376,478 705,647 6,475,000
Gross Operating Profit 1,641,343 3,463,607 4,007,146 3,987,146 4,351,117 2,072,739 19,523,098
GOP% 62.0% 62.2% 63.4% 63.1% 63.7% 62.6% 63%
62% 62% 63% 63% 64% 63%
Management Fee 8% 250,000 500,000 500,000 500,000 500,000 250,000 2,500,000
NOP 1,391,343 2,963,606 3,507,145 3,487,145 3,851,116 1,822,738 17,023,098

13. WHY CHOOSE
ETA STAR HOSPITALITY ?

14. • INDUSTRY KNOWLEDGE
A STRONG BUSINESS PROFILE
LEVERAGE ON THE EXPERTISE OF STAR HOSPITALITY
• COST EFFECTIVE MANAGEMENT TECHNOLOGY
REDUCE EXPENDITURE AND INCREASE REVENUE
• INCREASE RESERVATIONS
GROW BOOKINGS WITH MINIMUM EFFORT
• EASY MANAGEMENT
JUST ONE REPRESENTATIVE FROM OUR COMPANY
• DISTRIBUTION CHANNELS
MORE CHANNELS THRU AN INTELLIGENT BUSINESS MIX
BENEFITS

15. • ENJOY A NEW APPROACH TO BRAND AFFILIATION
SELECT ALL SERVICES TO MEET THE MARKET NEEDS OF YOUR HOTEL
• BRANDING
ENJOY A MULTINATIONAL BRAND TAILORED TO YOUR PROPERTY
• INDEPENDENCE
YOU ARE IN CONTROL OF YOUR HOTEL AS STARHOSPITALITY
PRESERVES AND STRENGTHENS THE HOTELS INTEGERITY
BE A SURE WINNER AND ENJOY A PROFESSIONAL HOTEL
GROUP STATUS WITH LESS OBLIGATION !!!
&
BELONG TO A BRAND THAT IS AN ACTIVE PARTNER IN
THE SUCCESS OF YOUR BUSINESS !!!
MORE BENEFITS

16. LET US EXPLORE FURTHER
STARHOSPITALITY HOTELS & RESORTS
STARMETRO DEIRA
P.O. BOX 184786
DUBAI
TEL +9714 2359944
www.etastarhospitality.com
BRIAN NAIR
General Manager Business Development
brian@etastarhospitality.com
Mobile 00971 (0) 50 5657102