This presentation provides a few tips and explains to software developers what the ad options are when using the Microsoft Advertising SDK from http://adsinapps.microsoft.com/

1. Examples of the Windows 8
ad options available from
the Microsoft Advertising SDK
BRIAN GROTH
@BRIANGROTH
JUNE 2013

2. About developing with the Microsoft
Advertising SDK for Windows 8 apps
• This presentation provides a few tips and explains to software developers what the ad
options are when using the Microsoft Advertising SDK from
http://adsinapps.microsoft.com/
• The SDK provides 17 AdUnitID numbers to test out the ad options for the developer to
specify within the app. However, pubCenter only provides 7 variations, which are
limited to the size of the ad.
• pubCenter is the service a developer needs to register with to be able to display ads in their Windows 8
application via the Microsoft Advertising SDK. See http://pubCenter.Microsoft.com
• This is all by design. The SDK provides these modes so the developer can test for them
and ensure the app behaves properly given all the different types of ads that might
appear in the app when served up by the Microsoft ad exchange

3. Three things to know about the ads
The three things The different possibilities
Size: You, the developer, needs to
specify the size of the ad that will
appear in your application
7 options: 160x600, 250x125, 250x250, 292x60, 300x250,
500x130, 728x90
These are all controlled with the AdUnitID number
provided by pubCenter that the developer uses in the
AdControl object
Content: This is what the advertiser (or
their agency) puts together that
appears in the ad
4 types: An image, video, text, or image plus text
Actions: This is what happens when a
user clicks on the ad, which is also
defined by the advertiser
4 actions: A web page or app opens, a full screen image
opens with a back button to get back to your app, a full
screen video opens with a back button, or an image
opens with hotspots like the Bing homepage

4. Real Ads-in-Apps Examples
 The following screenshots include real advertisements along
with text explaining the ads and tips for the developer
 No, the application is not live in the Windows Store – if it ever
will be, since it probably violates criteria that specifies that an
application needs to do more than display ads

9. Additional Resources
 Overview and examples of ads-in-apps: http://advertising.microsoft.com/en-
us/windows-8-ads-in-apps
 Get started with the Microsoft Advertising SDK: http://adsinapps.microsoft.com/
 Microsoft Advertising SDK Documentation: http://msdn.microsoft.com/en-
us/library/hh506371(v=msads.10).aspx
 A great guide to read before submitting your app to the Windows Store:
http://blogs.telerik.com/michaelcrump/posts/13-02-04/submitting-your-app-to-the-
windows-store-and-avoiding-common-submission-errors
 If any of this was helpful, please let me know at http://twitter.com/BrianGroth