1. PRESENTATION : EMPLOYEE PROFILE
BR IAN G ERBER
Digital Project Manager
Interactive Producer
[http://goskyoffice.com/bgerber-portfolio]
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2. BRIAN GERBER : Digital Project Manager & Interactive Producer
Table of Contents
1. Summary of Work
2. PM Responsibilities
3. PM Skills & Deliverables
4. Work History Timeline
5. Software Tools Table
6. SkyOffice & AiVision CN
7. CBS Interactive
8. Publicis Modem
9. Venables Bell & Partners
10. HP Home & Home Office
11. Sony ImageStation
12. Contacts & Communities
[http://goskyoffice.com/bgerber-portfolio]
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3. BRIAN GERBER : Digital Project Manager & Interactive Producer
Summary of Work
I’ve been an interactive producer, project manager and
marketing specialist for HP, Sony, CBS and several top-tier ad
agencies with clients HBO, PG&E, Amgen, Wyeth, Audi and
Nestle. I lead and facilitate teams that make digital marketing
products and web/mobile software with which target users
engage or interact. I pay keen attention to consumer insights
and stakeholder interests to best ensure product success meets
project goals. And I balance relationships between budget spent,
time served, and quality of output delivered.
I most enjoy leading and facilitating stakeholders, strategists,
creatives, engineers, analysts and IA/UX/CS specialists to make
digital products and information more “useful” for digital people.
[http://goskyoffice.com/bgerber-portfolio]
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4. BRIAN GERBER : Digital Project Manager & Interactive Producer
Responsibilities and Tasks
Maturity Assessment: Needs Assessment, Strategy Scorecard, Scope, Timeline, Cost, Quality,
Resources, Software System & Integration, Communication, Risk, Procurement, RFI/P, SOW, SLA
Initiation Phase: BRD/MRD, Business Case, Feasibility Study, Stakeholder Analysis, Project Charter
Planning Phase: Goals & Objectives, Key Success Factors, Work Breakdown Structure, Team Roles,
Responsibility Assignments, Schedule, Budget, Risk & Communication Plan, Document Handling,
Asset & Deliverable Workflow, Testing Plan, Review & Approval Process, Escalation Process
Execution Phase: Task Management, Asset & Deliverable Management, Documentation
Management, Issue Log, Change Request Form, Status Reporting, Deliverable Approval
Controlling Phase: Resource Management, Milestone Tracking, Budget Tracking, Earned Value
Management, Change Log, Quality Control Log, Risk Mitigation Checklist, Issue Resolution Log
Closure Phase: Final Acceptance, Post-Project Evaluation, Lessons Learned, Closure Checklist
Agile Software Dev Specific: User Stories, Data Modeling, Requirements Modeling & Estimation,
Iteration & Release Planning, Use Cases, Acceptance Tests, Scrum & Backlog, Milestone Slippage
[http://goskyoffice.com/bgerber-portfolio]
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5. BRIAN GERBER : Digital Project Manager & Interactive Producer
Skills & Deliverables
Deliverables
Skills
Employers/Clients
Research/Test
Websites/Portals
Sony
Microsites/Landings
Define/Scope
HP
Requirements
CMS/Automation
VB&P
Estimates
Web/Mobile Apps
Publicis
Display Ads/Videos
WBS/Schedules
CBS
Process/Workflow
HBO
Rich Media
eBooks/eCatalogs
Meetings/Confs
PG&E
Tracking/Reports
Slideshows
Amgen/Wyeth
Change/Risk
Demos
Electronic Arts
Issue Resolve
Social/Texts
Bank of America
Delivery/Launch
Webinars
Samsung
Podcasts
Closure/Follow
Warner Bros.
Tools
Platform/CMS
Sales Force/CRM
Mktg Automation
Project Mgmt
Accounts/Finance
Design/Content
Software Dev/UX
Admin/Workflow
Legal/Governance
Intel/Analytics
Workforce Mgmt
Support/Helpdesk
[http://goskyoffice.com/bgerber-portfolio]
Intangibles
Leader
Inquisitive
Adaptable
Resourceful
Optimistic
Grounded
Flexible
Supportive
Quick-Learner
Team-Oriented
Problem-Solver
User-Centric
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6. BRIAN GERBER : Digital Project Manager & Interactive Producer
Work History
CBS
Interactive
SkyOffice
Consulting
2013
2010/11
2011/12
AiVision
Technology
Venables Bell
& Partners
2007/8
2009/10
Publicis
Modem
Sony
ImageStation
2000/5
2006/7
HP Home &
Home Office
[http://goskyoffice.com/bgerber-portfolio]
SelectQuote
1998/9
1999/0
UCSB Grad
1996/8
Embark.com
MTV Videos
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7. BRIAN GERBER : Digital Project Manager & Interactive Producer
Select Software Tools Utilized
Productivity & Communication
Accounting & Finance
Project Management
Marketing Automation
Intelligence & Analytics
Sales & CRM
Salesforce
Wave
HubSpot
MS Project Online
Google Chrome
Google Analytics
Method CRM
Xero
ExactTarget
Basecamp
Dropbox
Google Alerts
MS Dynamics
Freshbooks
Marketo
Workamajig
Box
SiteCatalyst
SugarCRM
MYOB
Constant Contact
Groupcamp
Skype
Kissmetrics
Nimble
Quickbooks Online
Campaign Monitor
ProjectManager
SlideShare
Webtrends
Nutshell
Kashoo
MailChimp
PPMRoadmap
Prezi
uTest
Capsule CRM
Dwolla
Aweber
LiquidPlanner
DocuSign
UserTesting
Zoho CRM
Square
SproutSocial
Mavenlink
GoToMeeting
SurveyMonkey
PipelineDeals
Stripe
HootSuite
Strikebase
WebEx
AppFirst
Insightly
PayPal
LocalVox
WORKetc
AnyMeeting
Solve360
Buffer
ScheduleOnce
QuoteRoller
gUnify
Social Business Network
Workforce Management
Development & Testing
Design & Content
Support & Helpdesk
Process Automation
Wordpress
Freshdesk
JIRA Suite
Work
KissFLOW
SharePoint/Office 365
Drupal
Zendesk
Assembla
Workday
Zapier
Google Apps
Adobe Creative
Desk
GitHub
Harvest
RunMyProcess
Salesforce
Balsamiq
UserVoice
Fogbugz
TribeHR
FlashPanel
SmartCloud
Bunkr
Olark
PivotTracker
BambooHR
OneLogin
Jive
LucidChart
LivePerson
Redmine
Kronos
Okta
Podio
Gliffy
Google App Engine
Tempo
Apptivo
Moqups
Force
TSheets
Visio
Optimizely
Prezi
Adobe Edge Tools
[http://goskyoffice.com/bgerber-portfolio]
sky ffice
ma na ge b us i ness everyw here

8. BRIAN GERBER : Digital Project Manager & Interactive Producer
SkyOffice & AiVision CN
SkyOffice Case Study:
AiVision China Project
SkyOffice: Web/mobile office automation and private social networking projects for SMBs; strategy, planning, implementation and
governance of web office solution sets; training and guidance for IT admins and end-users of office tools; planning, creation, publishing
and governance process for internal network content using SaaS tools and CMS; user profiles/segmentation and use cases
AiVision: Solid prototype of cloud-based ERP/CMS platform providing 20+ automation web apps for insurance carriers, banks, agencies;
proposal for integration of life insurance CRM into cloud-based ERP; company of 200+ staff in CN contracted to build proposed ERP
[http://goskyoffice.com/bgerber-portfolio]
sky ffice
ma na ge b us i ness everyw here

9. BRIAN GERBER : Digital Project Manager & Interactive Producer
CBS Interactive
CBS I nterac tive
Results: 40+ portfolio projects managed per week; websites, email, rich media, display and social network ads, mobile apps,
text/SMS and user intercepts for CBS.com, Tech Republic, CNET, CBSNews, TV.com, Metacritic, CHOW; email open rates
to 30%, surveys and contests to 5M ppl
[http://goskyoffice.com/bgerber-portfolio]
sky ffice
ma na ge b us i ness everyw here

10. BRIAN GERBER : Digital Project Manager & Interactive Producer
Publicis Modem
Publicis Modem
(now PKT)
Results: Two sites launched for HP; site redesign for Amgen and Wyeth Pharmaceutical’s Enbrel.com; 50+ versions
of Enbrel email newsletters served to segmented lists of cumulative 3M ppl; open rate increases to 300%; templates
for Meetup.com channel co-branded with Jamba Juice
[http://goskyoffice.com/bgerber-portfolio]
sky ffice
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11. BRIAN GERBER : Digital Project Manager & Interactive Producer
Venables Bell & Partners
Venables Bell
& Partners
Results: PG&E community site and CMS launched with city-wide ads and press incl. mayor unveil; dozens of rich media banners
for HBO, emails served to major media sites/user bases; optimization testing: page publish, banner expansion, video loading;
analytics reporting incl. clickstream, heatmap, CPM/CPC burn rate tracking, KPI analysis and inventory shift per targeting metrics
[http://goskyoffice.com/bgerber-portfolio]
sky ffice
ma na ge b us i ness everyw here

12. BRIAN GERBER : Digital Project Manager & Interactive Producer
HP Home & Home Office
HP Home
& Home Office
Results: Dozens of monthly display banners, tiles, inline content and data feeds to 1000+ network sites - $45M fiscal sales;
Updated content monthly on landing pages with aggregate 20M visitors; SEM increased m/m click-thrus up to 150%
[http://goskyoffice.com/bgerber-portfolio]
sky ffice
ma na ge b us i ness everyw here

13. BRIAN GERBER : Digital Project Manager & Interactive Producer
Sony ImageStation
Sony ImageStation
Results: Grew ImageStation website from several thousand users to 4M; built ecommerce store from
ground up to 100+ Sony products; multi-media marketing presence at CES, Sony expos, game confs
[http://goskyoffice.com/bgerber-portfolio]
sky ffice
ma na ge b us i ness everyw here

14. BRIAN GERBER : Digital Project Manager & Interactive Producer
Contacts & Communities
Email: bgerber@goskyoffice.com
Chat: bgerber@writtenpath.com
Phone: 415-940-9971
LinkedIn: http://linkedin.com/in/brianscottgerber
Twitter: https://twitter.com/briangerberpm
Facebook: https://facebook.com/brianscottgerber
Google+: https://plus.google.com/u/2/114983846695366903239
YouTube: http://youtube.com/user/bgerbervideos
SlideShare: http://slideshare.net/BrianGerber
[http://goskyoffice.com/bgerber-portfolio]
sky ffice
ma na ge b us i ness everyw here