What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!

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I presented to a social media audience via webinar comparing meerkat and periscope features but also explaining what mobile broadcasting is and why these apps have created so much buzz. In this presentation I share of my insights, lessons learned and favorite use cases. The focus of this presentation isn't on @periscopeco vs #appmeerkat rather what you need to know about each so you can test out each or figure out which is best for your audience. I presented this for a special private webinar for this new society today on Mobile Live Broadcasting highlighting tips, tricks and use cases for leveraging both Meerkat & Periscope. YouTube Video at the end as I recorded it on May 3rd 2015 the day after the Floyd Mayweather vs Manny Pacquiao fight and shared my thoughts on the rumors and unfortunate bad uses cases that happened during that fight. Also explain my strategy for new users on both apps.

Tecnologia Celular Mídias sociais

Presented by
Brian Fanzo @iSocialFanz
May 5, 2015Social MediaWebinar
Meerkat & PeriscopeTips & Use Cases!

 Ustream
 YouTube
 LiveStream
 Google Plus
Hangouts
 Justin.TV
 QiK
3

 Feb 27th
 iOS only with
browser
commenting
 New Users
(after March
14) must
manually
follow other
streamers!
 Android Beta
May 2015
4
 March 26th
 iOS only
browser
viewing no
comments
 New Users can
automatically
follow all
twitter
followers
 Android Beta
TBD

 Mobile Enabled with 1-Click
 Cell Phones are powerful enough to stream
 Data Networks are strong enough
 Integrated & Published to existing social
network (Twitter)
 Live Comments on Screen create engagement
between audience & streamer in app on
mobile device!
5

MEERKAT
 Startup Flexibility
 Updated Frequently
 Basic User Interface
 Comments posted to Twitter
 Gamification Focused
 Schedule Posts
 Allows #Katch to save
videos if streamer wants
PERISCOPE
 Twitter Backed
 Professional User Interface
 Seamless Video Experience
 Allows Private Streams
 Comments can be limited to
follower Only
 Videos viewable for 24
hours after stream
13

 Backstage or Behind-the-Scenes Access
 Q & A with the Community
 Breaking Exclusive News
 Product Release Announcements
 Omni-Channel w/ Hangouts / Webinars
/Virtual Events!
 Comment & Engage in Community &
Partners Live Streams
19

 The Apps andTechnology will change but a strategy
for video & live events is key.
 What can & can’t be put on video?
 How do we make sure people around the live video
understand it’s live and broadcasting?
 What types of content would our audience like to
see? (Think like a fan)
 Who else can we empower to create video and
streams? (Influencers, Different
Locations/Departments)
 DON’T OVERTHINKVIDEO!
20

 You can Schedule Meerkats
24 hours in advanced!
 Meerkat has open API which
allows other apps &
software to leverage &
support the community!
 You can RT Streams to
Twitter
 Comments you can post to
twitter or toggle off.
 You can custom your end of
stream message.
21

 Hearts are from viewers who tap the screen
showing they like the stream
 Share Stream with Followers
 No Prescheduled Posts
 Initial Live broadcast is posted to twitter
 Comments visible during replay of video
 Replay of video available on app by followers
for 24 hours after stream.
22

Brian Fanzo
@iSocialFanz
703-659-5018
Bfanzo@Broadsuite.com
Podcasts: SMACtalk & iSocialTalks
www.iSocialFanz.com
www.MillennialCEO.com
23

What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!

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What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!

1. Presented by Brian Fanzo @iSocialFanz May 5, 2015Social MediaWebinar Meerkat & PeriscopeTips & Use Cases!

2.  Change Evangelist  Technology & Social Business Millennial  Worked for Department of Defense for 9 years managing Cyber Security & Social Business Programs  Grew a Cloud Startup from 256 to 600+ employees as a Technology Evangelist responsible for: ▪ Social Business, Digital Marketing, Community Engagement, Social Media Marketing, Influencer Engagement, Social Selling & Personal Brand Building.  Partner of Broadsuite Media Hub: ▪ Host #SbizHour & #CloudTalk Twitter Hangout Chats ▪ Co-Host #SMACtalk Live Podcast ▪ Host #iSocialTalks Podcast 2 @iSocialFanz – Talks Fast & Tweets Faster

3.  Ustream  YouTube  LiveStream  Google Plus Hangouts  Justin.TV  QiK 3

4.  Feb 27th  iOS only with browser commenting  New Users (after March 14) must manually follow other streamers!  Android Beta May 2015 4  March 26th  iOS only browser viewing no comments  New Users can automatically follow all twitter followers  Android Beta TBD

5.  Mobile Enabled with 1-Click  Cell Phones are powerful enough to stream  Data Networks are strong enough  Integrated & Published to existing social network (Twitter)  Live Comments on Screen create engagement between audience & streamer in app on mobile device! 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. MEERKAT  Startup Flexibility  Updated Frequently  Basic User Interface  Comments posted to Twitter  Gamification Focused  Schedule Posts  Allows #Katch to save videos if streamer wants PERISCOPE  Twitter Backed  Professional User Interface  Seamless Video Experience  Allows Private Streams  Comments can be limited to follower Only  Videos viewable for 24 hours after stream 13

14. 14

15. 15

16. 16

17. 17

18. 18

19.  Backstage or Behind-the-Scenes Access  Q & A with the Community  Breaking Exclusive News  Product Release Announcements  Omni-Channel w/ Hangouts / Webinars /Virtual Events!  Comment & Engage in Community & Partners Live Streams 19

20.  The Apps andTechnology will change but a strategy for video & live events is key.  What can & can’t be put on video?  How do we make sure people around the live video understand it’s live and broadcasting?  What types of content would our audience like to see? (Think like a fan)  Who else can we empower to create video and streams? (Influencers, Different Locations/Departments)  DON’T OVERTHINKVIDEO! 20

21.  You can Schedule Meerkats 24 hours in advanced!  Meerkat has open API which allows other apps & software to leverage & support the community!  You can RT Streams to Twitter  Comments you can post to twitter or toggle off.  You can custom your end of stream message. 21

22.  Hearts are from viewers who tap the screen showing they like the stream  Share Stream with Followers  No Prescheduled Posts  Initial Live broadcast is posted to twitter  Comments visible during replay of video  Replay of video available on app by followers for 24 hours after stream. 22

23. Brian Fanzo @iSocialFanz 703-659-5018 Bfanzo@Broadsuite.com Podcasts: SMACtalk & iSocialTalks www.iSocialFanz.com www.MillennialCEO.com 23

What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!

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