1. Kaerrick Rajotte-Carlson
Brian Baker
Proposal Plan Documentation
Golden Rule Rentals Development Plan Documentation
Introduction
Thank you for giving us this opportunity to make a proposal on the revamping of your company
website. I am hopeful that as we work together we can create a site that you will find very effective
and efficient.
Website Organization
The new design will have 7 main landing pages:
1. Home Page
2. About/Contact
3. Listings
4. Site Feedback
5. Roommates
6. Contact Site Manager
7. Log In/Sign up
Needs
We wish to make your site more user-friendly to the college student. Our overall goal of this project is
to make the experience of the user on the site as straightforward and streamlined as possible, while at
the same time displaying the information in a way that is pleasing to the eye. In addition, we would
like to make the website easily updateable by employees at Golden Rule Rentals. Outlined in the
following text are the deliverables to be developed for the Golden Rule Rentals website. Each item will
list the deliverable, the intended goal of that deliverable, and general details.

2. Deliverables
1. Homepage
A central homepage will allow the user a point of entry into the site from which they can easily
navigate to other areas. In total, it will include links to the following sections:
About
Listings
Site Feedback
Roommates
Contact Site Manager
Log In/Sign Up
A section where users may log in with a personal account. This function will
recognize an administrative account owned by the site owner.
The homepage itself will not contain property listings.
Here is an example of a homepage for a property company in the Eau Claire area.
2. About
This section will contain general information regarding the site, including, but not limited to:
purpose, intended clientele, and primary service area. Any restrictions/rules that apply to all listed
properties should be placed here as well. This section will also contain an additional link to the 'Contact
Site Manager' section.

3. 3. Listings
This section will contain all listed properties. The initial link will open to a primary directory
containing a list of all properties, which will be organized by date listed by default, with options
available to list by rent price, number of bedrooms or bathrooms, and area in square feet. Visually, each
listing link will consist of a thumbnail image of the property and a title, which in turn will consist of:
number of bedrooms and bathrooms, area in square feet, and rent price.
Each listing link will open to a page that includes an expanded, centered image of the property.
Number of bedrooms and bathrooms will be displayed below the image. Further down, a header will
include rent and utility bill information, such as base rent price, security deposit amount, and whether
or not the rent includes utilities such as water, heating, electricity, and waste collection.
A second header will contain internal amenity information, such as air conditioning, laundry
machines, dishwasher, etc.
A third header will contain external amenity information, such as garages, sheds, driveways,
etc.
A fourth header will contain restrictions regarding pets, guests, alterations (painting, use of nails
in walls, etc.), etc. If there are any universal restrictions written in the 'About' section, a link to that area
should be placed here, advising the user to read them.
A fifth header will contain two links: Pictures and Map. The 'Pictures' link will contain a gallery
of images taken of the house. Ideally, it will contain one of the front, encompassing the entire lawn, and
an image of each room within the house, encompassing as much space if possible. If significant
amounts of space are left out of any given image, additional images should be captured. The 'Map' link
will open to a page containing a map of the area surrounding the house, encompassing a radius of not
less than 2000 feet.
At the bottom of the individual listing will be a link labeled 'Apply For This Property'. This link
will open to an area containing an application form, detailed below.
In addition, here is an example from a website that shows a similar type of layout that would be used
for your listings page.
3b. 'Apply For This Property'
This page will contain a form for applying for tenantship of an individual property. Submitted
forms will be stored in a specific section of the administrative account.
The form will consist of the following fields:
Name of Applicant (First and Last Name)

4. Ex: John Smith
Telephone Number (Include Area Code) [Optional if the Cellular Number or E-mail
address fields contain valid information]
Ex: (715) 123-4567
Cellular Number (Include Area Code) [Optional if the Telephone Number or E-mail
Address fields contain valid information]
Ex: (715) 891-0111
E-mail Account [Optional if the Telephone Number or Cellular Number fields contain
valid information]
Ex: jsmith@yahoo.com
Current Address (House Number & Street Name, City, State, ZIP)
Ex: 1234 3rd Street, Eau Claire, Wisconsin, 54703
Total Members of Household (Excluding Pets)
Ex: 4
Adults
Ex: 2
Children
Ex: 2
Pets
Ex: 1
Current Landlord (If Applicable)
Phone Number (Either Landline or Cellular) [Optional if E-mail field contains
valid information]
Ex: (345) 123-6789
E-mail: [Optional if E-mail field contains valid information]
Ex: jdoe@yahoo.com
Prior Landlord (If Applicable)
Phone Number (Either Landline or Cellular) [Optional if E-mail field contains
valid information]
E-mail: [Optional if E-mail field contains valid information]
Additional References (Do not include family)
Name:
Phone #:
E-mail:
Applicant Signature:
Ex: John D. Smith
Date Signed
Ex: 12/21/2012
4. Site Feedback
This link on the homepage will open to a page that contains a form wherein users may submit
feedback and suggestions regarding the site. Submitted forms will be delivered to a specific section in
the administrative account.
5. Roommates
This link on the homepage will open to a page that contains posts for those seeking roommates,
as well as a form for creating a post. The form will consist of the following fields:
Name (First and last)
Phone:

5. E-mail:
Details: [This is where the main message will be composed]
6. Contact Site Manager
This section will contain contact information for the site manager. As well as being linked to the
main homepage, an additional link will be placed in the 'About' section. Ideally, this site will contain
both a telephone number and an e-mail address.
7. Log In/Sign Up
This link will allow users to create a personal account, as well as allow the site administrator the
use of a specialized account to manage the site. A user account will allow management of applications,
roommate posts, and messages to and from the site manager. The user account creation form will
consist of the following fields:
Name:
E-mail:
Password:
Confirm Password:
The administrator's account will allow management of application requests, messages to and
from users, as well as general site management, such as addition/removal of property listing, roommate
requests, modification of same, and disabling/enabling of specific user accounts.
Training
Our Staff will incorporate an all-day training seminar for your company employees to get them
acquainted with all the workings and intricacies of the website. We will instruct them on how to make
necessary changes and updates as might be needed. Our team will also create a user friendly manual
that will be used to train everyone. That way they can refer to the manual in the future if they have any
questions. There will be a free lunch served at the seminar as well.
Launch
Once we have the site up and running to your satisfaction we will proceed with the launch of the new
site.