Raven Internet Marketing Tools provides reporting & analysis capabilities to help streamline your online marketing campaign and drive ongoing strategy development.

1. Raven Tools: An Overview

2. Executive Summary
• Raven offers the functionality to replace current tools such as
WebCEO and LinkTracker
• Tracking & Reporting – Track client & competitor keyword
rankings automatically and receive scheduled reports on
keyword ranking data
• Research – Keyword research & competitive analysis tools to
identify on-page opportunity
• Integrates with Google Analytics, AdWords, and Webmaster
Tools

3. The Problem

4. WebCEO & LinkTracker
• Manual Process
• Limited Resources
• Time Consuming
• Irrelevant Data
• Static Reporting (No Trends)
• Manual Process
• Duplicated Efforts
• Limited Support
• Internal Resources

5. The Solution

6. Raven Tools

7. Dashboard
Dashboard provides a snapshot of client activity for the past 30 days

8. Keyword Management & Tracking

9. Bulk Import
• Bulk upload & track keywords via CSV
file or by populating a simple data field

10. Bulk Export
• Bulk Export keyword ranking data
for further analysis or reporting
• Rank tracking available for GYB
• Ranking data includes week-over-
week change by engine
• Competitor rank tracking also
available

11. Keyword Tagging
• Tag keywords by theme to
identify and evaluate trends in
movement
• Keyword tagging also allows for
bulk actions (such as removing
KWs or pausing SERP tracking)
• Custom reports available based
on keyword tags

12. Keyword Trends
• Keyword ranking data will show trends dating back 6 months
(additional historical data stored in the database but not reflected
in trend graphs)

13. Keyword Research
• Research Assistant offers keyword-specific data as well as
related keywords to consider
• Single interface for AdWords, SEMRush, & Wordtracker
• Add keywords to manage and/or track right from the Research
Assistant
• Lists ranking URLs to help evaluate SERP competition

14. Keyword Research

15. Keyword Research
• Keyword Manager provides ongoing keyword research based on
words and phrases currently included in campaign:

16. Competitive Analysis

17. Domain Strength Comparison
• High-level comparison of domain strength based on SEOmoz
and MajesticSEO metrics
• Track up to 200 competitors (additional competitors incurs
overage fee)

18. Organic Keyword Footprint
• Pulls information from SEMRush & SEOmoz Site Intelligence
• Offers competitive insights for Organic & PPC visibility
• Applications:
• Identify keyword opportunity for organic and/or PPC
• Track competitive rankings to determine how our efforts are
indexing against the industry
• Identify up-and-coming competitors to protect current
position
• Dictate retainer hours based on competitiveness of industry
(organic & AdWords estimated costs)

19. Organic Keyword Footprint

20. Organic Keyword Footprint

21. Off-Page Footprint
• Centralized dashboard for evaluating and comparing data from
SEOmoz & MajesticSEO, as well as social data (+1, Tweets,
and Facebook Likes & Shares)
• Identify the digital footprint to indicate how and where sites are
succeeding off-page to develop strategies to compete

22. Off-Page Footprint

23. Link Monitoring

24. Link Tracking
• Bulk Import/Export
• Monitor Link Status
• Maintain Website Directory for
Client-Wide Opportunities (ex. –
directories)
• Automated Link Reports based
on Link Status
• Tag Opportunities by Website
Type, Anchor Text, Link Type,
and more
• Firefox Toolbar

25. Site Finder Report
• Discover relevant sites for optimizing the footprint
• Simply enter keyword and report will generate prospects

26. Site Finder Report

27. Automated Reporting

28. Automated Reporting
• Available for any metric in the Raven interface
• Keyword Research Opportunities
• Link Status & Placement
• Social Statistics
• Ranking Movement
• Google Analytics/AdWords Metrics
• Accessible via Raven interface or as a
downloadable PDF (email attachment)
• Frequency ranges from Daily (not
recommended) to Quarterly and allows for
custom date ranges

29. SERP Tracker

30. Keyword History

31. GA Engagement Summary

32. Adwords Summary

33. Link Summary

34. Pricing & Plans

35. Pricing & Plans

36. Final Thoughts
• Free API for integration with ongoing reporting
• Extremely responsive support team
• Weekly Twitter chat to facilitate knowledge sharing and
ongoing innovation
•Regular speakers & vendors at
search conferences (in tune
with the industry wants and
needs)

37. Questions?
Brett Snyder
Director of SEO, Nebo Agency
@BrettASnyder