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PR 313 - Program Planning

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Brett Atwood
Brett Atwood

A public relations lecture that focuses on strategic plan development.

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Program Planning Chapter 18 PR 313 Brett Atwood
Developing a Plan ,[object Object],[object Object],[object Object],[object Object]
Needs Assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gathering Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classic PR Blunder ,[object Object],[object Object],[object Object],[object Object]
Media targets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of a Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Situation ,[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object]
1. Situation ,[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object]
2. Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Objectives ,[object Object],[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object]
MySpace.com Example ,[object Object],[object Object]
3. Audience ,[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object]
5. Tactics ,[object Object],[object Object],[object Object]
5. Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object],[object Object]
“Viral” PR ,[object Object]
Example: Burger King ,[object Object],[object Object],[object Object],[object Object]
Enter the “Subservient Chicken”! ,[object Object],[object Object],[object Object]
6. Calendar ,[object Object],[object Object],[object Object]
6. Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Budget ,[object Object],[object Object],[object Object]
8. Evaluation ,[object Object],[object Object],[object Object]
Homework ,[object Object],[object Object],[object Object],[object Object]

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PR 313 - Program Planning

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