Presentation to Pronet Reno, May 11,

1. Personal Branding
Bret L. Simmons, Ph.D.

2. Today
• Overview 4 courses in the series
• Principles of personal branding
• Inbound/content marketing
• Social objects
• Assignment for next time
• Questions
• Breaks

3. Introductions
• Name
• Three words
1. Professional ($$)
2. Personal (how you describe yourself)
3. Relational (how others describe you)

4. Four Course Series
1. Principles
2. Platforms
3. Practices
4. Progress

5. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. Being searchable and shareable is
good for your career
3. Proper operating principles are the
key to success

6. Disclaimers 

10. Are You Remarkable?

11. Excellence is a form of deviance
DO things your
peers are not
willing to do

12. Permission

13. Brand Value
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)

14. Brand Value
The reasons why
people spread the
word about your
value.

15. Brand Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

16. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

17. Why You?
Why Now?

18. New business card
www.namecheap.com

19. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

20. My Brand

21. My Brand (partial)
• simmonsb@unr.edu
• bret.simmons@gmail.com
• http://www.google.com/profiles/bret.simmons
• www.bretlsimmons.com
• http://bretsimmons.posterous.com/
• www.twitter.com/drbret
• http://www.linkedin.com/in/bretsimmons
• http://www.facebook.com/bretsimmons
• http://www.youtube.com/user/eustress
• http://www.vimeo.com/bretsimmons
• http://www.slideshare.net/bretlsimmons

22. Web 1.0, 2.0, 3.0
Anticipatory
3
Relational 2
Informational
1

23. One-to-One

24. One-to-One
One-to-Many

25. Many-To-Many
New technologies are
radically transforming
the way we communicate
Clay Shirky, 2009

29. Content Marketing
Inbound Marketing
Asset Marketing

30. Interruption
vs.
Permission

31. Content
Conversation
Community

32. Consistently
Contribute
Value

33. Transparency

35. Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other
Social networks form around social objects, not the
other way around
Hugh MacLeod

36. Social Objects
• Documents
• Video
• Audio
• Pictures
• Presentations

37. Social objects are most
trusted when they are
shared among friends

39. Is your cart before your horse?

40. Social Media
You must be personal and conversant

41. Lead with value
Wrap the personal around your value

42. Value
Not
Personality
Remarkable

43. Name - Picture - Purpose

44. Order of Importance
• E-mail, Google Profile
• Linkedin
• Blog
• Twitter
• Facebook
• Other

51. FLOW
Active Passive
• Twitter: • Linkedin:
River Lake
• Blog: • Facebook:
Rain Stream

52. Integrate

54. Lies
http://www.facebook.com/bretsimmons

55. How to not suck at Facebook

56. Twitter is a
broadcast medium

57. •Be yourself, not your business
•Link to your business or blog
•Contribute value
•Acknowledge value others contribute
•Introductions in Twitter, connections offline
•Be strategic
•Be patient!

58. Blogging
• Micro publishing platform
• Force yourself to become
part of the conversation
• Best damn marketing tool
• Free
• Video

63. Benefits of Blogging
• Clarity
• Consistency
• Challenge
• Community
• Commitment

64. What to blog about?
• Own your own business
• Work for someone else

66. Examples
• Cody Witt
• Lisa Drake
• Jessica Torres
• Tiffany Brown
• Kati Nelson
• Samantha Conway
• Kristin Stith
• Tahoe Mountain Sports

67. DO IT!

68. Questions?