Personal Information
Organização/Local de trabalho
Cincinnati Area, KY, OH United States
Cargo
EVP & Chief Marketing Officer at c2b solutions and SVP Marketing & Analytics for PatientBond
Setor
Medical / Health Care / Pharmaceuticals
Sobre
As Chief Marketing Officer of c2b solutions, my primary responsibilities include leading marketing strategy and execution for the company, market research on healthcare consumers' motivations and behaviors to improve patient engagement, our proprietary healthcare consumer segmentation model, and marketing guidance to c2b solutions clients. To learn more about c2b solutions, please visit our website (www.c2bsolutions.com).
Prior to c2b solutions, I was with P&G for 20 years with the Marketing function in its Healthcare division (both pharmaceuticals and OTC businesses).
Marcadores
psychographic segmentation
patient engagement
psychographics
patient engagement technology
patientbond
healthcare consumerism
digital patient engagement
revenue cycle management
hospital readmissions
patient self pay
digital engagegement
hospital readmissions reduction
digital health
consumerism in healthcare
healthcare marketing
patient payments
healthcare financial management
hfma
rcm
patient loyalty
patient acquisition
digital marketing
american heart association
chf
congestive heart failure
urgent care centers
patient behavior change
healthcare
health insurance
healthcare segmentation
health system marketing
hospital marketing
consumer science
behavioral science
healthcare financial management association
patient debt
ahip
healthcare finance
overdue bills
collections
payment reminders
health outcomes
automated marketing
chf readmissions
heart failure
urgent care clinics
urgent care
behavior change technology
health coach
healthcare consumers
health insurance exchange
open enrollment
member retention
nutrition
produce
brent walker
casey albertson
self achievers
direction takers
c2b
willful endurers
priority jugglers
balance seekers
Ver mais
Apresentações
(13)Personal Information
Organização/Local de trabalho
Cincinnati Area, KY, OH United States
Cargo
EVP & Chief Marketing Officer at c2b solutions and SVP Marketing & Analytics for PatientBond
Setor
Medical / Health Care / Pharmaceuticals
Sobre
As Chief Marketing Officer of c2b solutions, my primary responsibilities include leading marketing strategy and execution for the company, market research on healthcare consumers' motivations and behaviors to improve patient engagement, our proprietary healthcare consumer segmentation model, and marketing guidance to c2b solutions clients. To learn more about c2b solutions, please visit our website (www.c2bsolutions.com).
Prior to c2b solutions, I was with P&G for 20 years with the Marketing function in its Healthcare division (both pharmaceuticals and OTC businesses).
Marcadores
psychographic segmentation
patient engagement
psychographics
patient engagement technology
patientbond
healthcare consumerism
digital patient engagement
revenue cycle management
hospital readmissions
patient self pay
digital engagegement
hospital readmissions reduction
digital health
consumerism in healthcare
healthcare marketing
patient payments
healthcare financial management
hfma
rcm
patient loyalty
patient acquisition
digital marketing
american heart association
chf
congestive heart failure
urgent care centers
patient behavior change
healthcare
health insurance
healthcare segmentation
health system marketing
hospital marketing
consumer science
behavioral science
healthcare financial management association
patient debt
ahip
healthcare finance
overdue bills
collections
payment reminders
health outcomes
automated marketing
chf readmissions
heart failure
urgent care clinics
urgent care
behavior change technology
health coach
healthcare consumers
health insurance exchange
open enrollment
member retention
nutrition
produce
brent walker
casey albertson
self achievers
direction takers
c2b
willful endurers
priority jugglers
balance seekers
Ver mais