Red Bull Research

1. Red Bull Partnerships
Red Bull has grown a unique and aspirational brand that is now in over 160 countries. Red Bull is
known for developing unique consumer engagement activities. Activities that inspire and fascinate its
audiences’ but could not be done without the help of all its many partnerships.
Partnerswith RedBull can expect to:
 Tap intoRed Bull’spowerful networkand benefitfromtheirproductawareness
 Reach a worldwide/varietyof audiences
 Leverage RedBull’sproductioncapabilities aswell astheirunique events
 Gain highlevelsof mediaexposure andspectatornumbers whichwill drivecustomer
engagementandawarenessof theirproduct
 Leverage RedBullsenormousmediachannelsincludingprint,TV andsocial mediareachinga
globallydiverse audience
RedBull hostsa numberof unique events worldwide. The followingare afew popularevents as
well assome of the partnersthatcontributedto the successof the events.
Red Bull Crashed Ice
This event is a world tour extreme sporting race (or downhill ice cross), which involves
downhill skating in an urban environment, on a track which includes steep turns and high
vertical drops. It is similar to ski cross and snowboard cross, except with ice skates on an ice
track.
The followingare the partners of the CrashedIce Tour eventheldinQuebecCity
 QuebecCityTourism – AllowingRedBull toclose a portionof the city forthe track
 Sportsnet– televise the eventNationally
 Bell
 TVA Sports
 Mini
 GEST/EV
Red Bull Stratos
This was a one-time event that was described as a space diving project
involving Austrian skydiver Felix Baumgartner. On 14 October 2012, Baumgartner flew
approximately 39 kilometres (24 mi) into the stratosphere over New Mexico, in a helium
balloon before free falling in a pressure suit and then parachuting down to Earth. The total jump,
from leaving the capsule to landing on the ground, lasted approximately ten minutes. Reaching

2. 1,357.64 km/h (843.6 mph), which is Mach 1.25. Baumgartner broke the sound barrier on his
descent, thus becoming the first human to do so without any form of engine power.
The followingwerethe missionpartnersof the StratosProject
 Zenith(Watchcompany) – Official timekeeperof the project
 Riedel (CommunicationCompany) –Providedthe entireradiocommunicationssolution
A numberof companieswere alsolistedassupportersof thisprojectwhichsuppliedpersonal
monitoringsystems,wristmounted altimetersand the parachute release system.
Red Bull Air Race WorldChampionships
The Red Bull Air Race, established in 2003 and created by Red Bull, is an international series of air
races, in which competitors have to navigate a challenging obstacle course in the fastest time
possible. Pilots fly individually against the clock and have to complete tight turns through a slalom
course consisting of pylons, known as "Air Gates". The races are held mainly over water near cities,
but are also held at airfields.
The followingare the partnersof the Red Bull AirRace
 Breitling(WatchCompanuy) –Official timekeeperof the races
 DHL (CourierCompany) –Providesthe shippingformaterials
 Yaver (Mechanical Engineer) –Engineersthe plane angines
 CirrusAircraft(Aircraftmanufacturer)–Providesthe planes
 X-Bionic(ClothingCompany)- Designedthe pilotsuits
 Hamilton(WatchCompany)
 Martzell (PropellerManufacture Company)
Parachute Release System
http://en.wikipedia.org/
http://www.redbullmediahouse.com/
http://www.redbullcrashedice.com/
http://www.redbullairrace.com/
http://www.redbullstratos.com/