Reddit
Ads
Succeeding Where
So Many Have
Failed

208 Million

• Raised $50 Million ($500 Mil)
• Upvoted.com Launched
• Growth Team created
• New AMA Video Channel Launched
• New Podcast
• Projects with Google + Wired
• Promotional Rules Set to be Reviewed
• Shadowbans removed

Reddit Ad Guide
http://bit.ly/1O71TTZ

• Self Server starts at $20
• CPM based starting at $1.50 CPM
• Country - $2.00 CPM
• US City - $5.00 CPM
• Managed at $30,000
• Video, Banner Ads, Mobile Targeting
• First come, First Serve
• Auctions coming very soon

• Interest or Subreddit Targeting
• Interest = Front Page
• http://bit.ly/1O71TTZ

• Link or Text

• Create Ads for Reddit
• Personalize

• Engage users
• Identify frustration points to solve
• Invite interaction
• Ask questions
• Offer a deal / coupon

• Be Engaged
• Be human
• Answer questions
• Participate in comments
• Monitor constantly
• Don’t be defensive

• Be Creative
• Witty titles
• Reddit Gold
• Reddit only contest

• Misc Tips
• Include a thumbnail
• Create a custom landing page
• Research
• Different ads for each Subreddit
• Test

 Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/

 Stayed involved the entire time
 Light hearted / humor

 Delivered (personally)

We want to go towards that captive audience and just kind of have
them be a mini-focus group in terms of what they wanna know
about financial terms and how can we help.

• Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links

 Designed for Reddit
 Uses Self Post format
 Peaks User Interest with Title
 Suggest Social Sharing

 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly

 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly

• Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards

• /r/Toronto
• Easy to digest title
• 53% Converted
• 8800% ROI
• 5x Traffic

 Identify the right people to run your campaign
 Review similar campaigns to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 Create your campaign for Redditors
 Know the right format for your audience

Resources
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/
 https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/
 https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/
 https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/
 https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came
 http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content
 https://www.reddit.com/comments/1zdr8r/30_toronto_wing_festival_may_4th_all_you_can_eat/
 http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out
 http://www.searchenginejournal.com/

@brentcsutoras
/in/brentcsutoras
+brentcsutoras